The two-time defending Professional Bull Riders Association stock contractor of the year, Robinson marked out the letters “P-B-R” in the red Georgia clay inside James Brown Arena,
With the PBR’s Touring Pro Division event, presented by the USC Aiken baseball team, held hours later, Robinson worked hard to perfect every detail.
The 40-year-old Robinson, who with his wife, Ann, have six children, has become much busier in recent years.
The Mars Hill, N.C., resident provides bulls for all 30 of the PBR’s Built Ford Tough Series events, along with another 30 shows. He flies out of Augusta at 6:30 a.m. for tonight’s televised PBR show in Portland, Ore.
“I work really hard Thursdays through Sundays,” he said. “I’ve got time to spend three, four days a week with my kids. It’s a good trade out.”
Robinson got involved with bulls in 1999, his business rocketing forward with the emergence of Chicken on a Chain, the 2007 PBR world champion bucking bull. Chicken on a Chain, which turns 12 in March, is retiring this year.
“Chicken on a Chain made Jeff Robinson Bucking Bulls,” he said. “If it hadn’t been for him, I wouldn’t be where I am today.”
Robinson said he’s careful to take care of his bulls, which includes the likes of I’m A Gangster, Backbender and Bad Blake.
They’re fed twice a day, they’re kept out of the rain at his farm and they don’t travel more than eight hours a day. He’s building a state-of-the-art facility which will allow for the bulls to receive the proper amount of exercise and feed in a comfortable setting.
“These bulls are treated as good as any animal I’ve ever seen,” Robinson said. “They’ve got all the luxuries.”