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Response: GRU e-mail calls changes to recruiting brochure photos 'error in judgment'

Wednesday, Feb. 27, 2013 9:36 PM
Last updated 9:58 PM

From: Office of Communications & Marketing on Behalf of Office of Communications & Marketing

Subject: GRU Augusta view book and the importance of Jaguar intercollegiate athletic accomplishments

Dear Colleagues,

One of our highest priorities as a university is the recruitment and retention of students. As such, there is a great deal of enrollment management activities focused on reaching prospective students and their parents, as well as high school guidance counselors and other institutional representatives, in Augusta and beyond.

We are working to be responsive to these target populations while simultaneously creating a new brand representative of the consolidated Georgia Regents University Augusta.

A view book, or brochure, was recently produced by the GRU Division of Enrollment Management and an external agency to introduce Georgia Regents University Augusta to prospective undergraduate students. In an effort to avoid confusion among this target audience, selected photos of former Augusta State University intercollegiate athletes were altered during production of the brochure through the removal of the ASU identifier from athletic uniforms.

This was an error in judgment and does not reflect the views of University leadership, the Office of Communications & Marketing, or the Athletics department on the importance of Jaguar intercollegiate athletic accomplishments or the student athletes who competed, and will continue to compete, as the ASU Jaguars throughout the 2012-2013 athletic season.

While we believe this was an isolated occurrence, I anticipate the issue will receive a fair amount of coverage in the local media.

We will continue to work hard to brand and market our consolidated university as GRU Augusta. We will also work smart to maintain the legacies of ASU and GHSU to properly reflect the history of these institutions.

Thank you for your patience and support as we continue to work together in promoting and branding our educational, research and clinical services and programs.


David Brond,

Senior vice president

Communications & Marketing

Comments (5) Add comment
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GiantsAllDay 02/28/13 - 12:46 am
Giving the university that

Giving the university that friggin' RIDICULOUS name was the real error in judgement.

bentman 02/28/13 - 08:23 am
A symptom

This is a symptom of a cancer that needs some very specific treatment.

mag5 02/28/13 - 08:34 am
Good Luck on Recruiting

Good Luck on Recruiting

peggyandrick 02/28/13 - 09:06 am
Egotism embraces suck ups

In his pursuit of allies, Dr. Azziz has systematically put down all opposition within his organization. It is very similar to other totalitarian regimes. He has replaced department heads who did not jump on his bandwagon, and faculty from both schools are afraid to speak. Even the winningest coach in school history has no comment.

Now that Azziz has his lackies in place, can we expect a anything other than the head of the marketing department, which was responsible for creating this piece of disinformation (read "lies"), saying the brochure "does not reflect the views of the university leadership, [or] the Office of Communication and Marketing. . . ." Well then, WHOSE VIEWS DOES IT REFLECT IF NOT THEIRS! Both the brochure and the response are just one more example of the lies we have learned to expect from Azziz and his sycophants.

Little Lamb
Little Lamb 02/28/13 - 09:21 am

Good point, PeggyAndRick. If altering the photos really “does not reflect the views of University leadership, the Office of Communications & Marketing, or the Athletics department,” as senior vice president David Brond wrote above, then the University should gather up all the brochures, burn them, and create new ones with un-altered photos.

If you acknowledge an error, the least you can do is try and correct it. To issue a statement while continuing to perpetrate the error shows insincerity.

CobaltGeorge 02/28/13 - 08:35 pm
I Think

this azzziz creature went to the same school as our Hammer & Sickle Man. Same tactics!

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