Subject: GRU Augusta view book and the importance of Jaguar intercollegiate athletic accomplishments
One of our highest priorities as a university is the recruitment and retention of students. As such, there is a great deal of enrollment management activities focused on reaching prospective students and their parents, as well as high school guidance counselors and other institutional representatives, in Augusta and beyond.
We are working to be responsive to these target populations while simultaneously creating a new brand representative of the consolidated Georgia Regents University Augusta.
A view book, or brochure, was recently produced by the GRU Division of Enrollment Management and an external agency to introduce Georgia Regents University Augusta to prospective undergraduate students. In an effort to avoid confusion among this target audience, selected photos of former Augusta State University intercollegiate athletes were altered during production of the brochure through the removal of the ASU identifier from athletic uniforms.
This was an error in judgment and does not reflect the views of University leadership, the Office of Communications & Marketing, or the Athletics department on the importance of Jaguar intercollegiate athletic accomplishments or the student athletes who competed, and will continue to compete, as the ASU Jaguars throughout the 2012-2013 athletic season.
While we believe this was an isolated occurrence, I anticipate the issue will receive a fair amount of coverage in the local media.
We will continue to work hard to brand and market our consolidated university as GRU Augusta. We will also work smart to maintain the legacies of ASU and GHSU to properly reflect the history of these institutions.
Thank you for your patience and support as we continue to work together in promoting and branding our educational, research and clinical services and programs.
Senior vice president
Communications & Marketing