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T-shirts, events promote GRU brand

GRU shirts, cups given away at Saturday games

Thursday, Jan. 10, 2013 7:27 PM
Last updated Wednesday, Feb. 6, 2013 9:27 PM
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Georgia Regents University is only a couple of days old officially, but its Jaguars logo will soon be all around, beginning Saturday with the men’s and women’s basketball games.

Georgia Regents University officials are promoting a "whiteout" for two games Saturday.  BARRY PASCHAL/STAFF
BARRY PASCHAL/STAFF
Georgia Regents University officials are promoting a "whiteout" for two games Saturday.

University officials are promoting a “whiteout,” giving away 2,000 T-shirts and 10,000 commemorative cups featuring the Jaguars logo with the help of Coca-Cola, officials said.

Fans are urged to wear white.

“It’s an opportunity to celebrate what has been a heavy process of work by lots of people, and that will continue,” said David Brond, GRU’s senior vice president for communications and marketing.

The consolidation of the former Augusta State and Georgia Health Sciences universities was blessed first by the Southern Association of Colleges and Schools Commission on Colleges and then this week by the University System of Georgia Board of Regents. The basketball games are the first events since those approvals and are “really pretty landmark events that we should not let go unnoticed,” Brond said.

The university’s brands will get a boost from a new agreement with Licensing Resource Group, which represents more than 180 universities around the country, Brond said. In addition to protecting the trademark, the group will help manage and make the brand more visible. There are some products available in the bookstore, but the group will help promote things such as future sales online, he said.

“We think that between the GRU brand and the Jaguar brand that there are some real opportunities of enhancing the identification of who we are,” he said.

The university is the title sponsor of the Augusta Half Marathon, which is an obvious fit, Brond said.

“It’s very simple to see how a university that has a large and significant health focus would be wanting to associate itself with the Augusta Sports Council and an event that promotes good health,” he said.

The university is working with the Harry Jacobs Chamber Music Society, which has traditionally used the Grover C. Maxwell Performing Arts Theatre on the Summerville campus of the former ASU, Brond said. That is a visible commitment to the arts by the new university and a “win-win” for both parties, he said.

GRU will continue the tradition begun last year at GHSU of a Day of Service, set for Feb. 9.

“Faculty, staff and students will be participating in projects around the entire CSRA helping local nonprofits,” Brond said.

A former ASU professor is working on a new alma mater and fight song, he said. All of those activities in the next several weeks are being carefully planned to deliver the kind of image that GRU wants to present, Brond said.

“This is how we represent ourselves in our community,” he said.

IF YOU GO

WHAT: “Whiteout” at the basketball games against Armstrong Atlantic State University

WHEN: Saturday, 1:30 p.m. women’s game and 3:30 p.m. men’s game

WHERE: Christenberry Fieldhouse

COST: $7; $5 for senior citizens and non-GRU students; free for GRU students, faculty and staffers with ID

Comments (23) Add comment
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KSL
120944
Points
KSL 01/10/13 - 10:21 pm
7
1
Dis the GRU gifts.

Dis the GRU gifts. Don't be so cheaply bought off.

Old Timmer
260
Points
Old Timmer 01/11/13 - 12:01 am
8
0
Sugeestion since you on a "listening tour"

Stick your t-shirt & mug were the "A" don't shine.

Techfan
6461
Points
Techfan 01/11/13 - 04:43 am
7
0
I wonder how many they'll

I wonder how many they'll have left over?

Riverman1
79144
Points
Riverman1 01/11/13 - 05:44 am
8
0
Remember the Frisbee Game?

Fans were given frisbees at a Chicago White Sox game and they pelted the field with them so much the game was stopped. Or what about the way baseball fans throw opposing teams homerun balls back on the field? I don't think this is going to turn out well. Heh.

Just My Opinion
5259
Points
Just My Opinion 01/11/13 - 05:46 am
3
1
Not that I don't agree with

Not that I don't agree with you guys, but I think you might be forgetting who it is that's being dealt with here...college kids. And college kids love FREE anythings! A free t-shirt will be picked up and used by those guys....if only while wearing it when they wash their car or mow the grass!

wordwright
134
Points
wordwright 01/11/13 - 07:12 am
7
0
Did I miss an announcement?

What happened to the trademark lawsuit? How can they promote this until they know the results of the lawsuit?

wordwright
134
Points
wordwright 01/11/13 - 07:32 am
7
0
Another thought...

If I were still in Augusta, I would take the t-shirt, paint one of the big red circles with a slash through it like on a no-smoking sign, and wear to the event. I think the red would be a good accent color. Such arrogance!

peggyandrick
169
Points
peggyandrick 01/11/13 - 08:11 am
9
0
Wear black arm bands in mourning for ASU

For decades I have been an avid ASU and Jaguar supporter. I had hoped to be able to support the Jags for the rest of the year. Like everything else, Azziz and GRU have ruined it.
I have, regretfully, asked the alumni association to remove my name. I can no longer support any aspect of the GRUsome U.
Instead of a "whiteout" alumni should wear black or blue armbands in mourning for ASU.
While creating a "new fight song and alma mater" (they really do not want any connection to ASU), how about a new cheer?
ASU!
ASU!
WE DON'T WANT NO
GRUSOME U!

cheeringonthedawgs
108
Points
cheeringonthedawgs 01/11/13 - 08:18 am
8
0
I will be there to support

I will be there to support the Jags but I will be wearing my ASU Blue t-shirt!!!!!!!!!

Edward1968
534
Points
Edward1968 01/11/13 - 09:06 am
7
0
Give me one with ASU or MCG on it.

I will take a t-shirt if it has ASU or MCG on it. GRU is not acceptable. I will not wear a shirt that appears to be advertising a diploma mill. Mr. Azziz has really hurt our two universities. I'm afraid the worst is yet to come.

Edward1968
534
Points
Edward1968 01/11/13 - 09:10 am
8
0
I like peggyandrick's

I like peggyandrick's suggestion. And like them, I and my company have stopped our financial support of GRU.

cheeringonthedawgs
108
Points
cheeringonthedawgs 01/11/13 - 09:21 am
7
0
I will be there to support

I will be there to support the Jags but I will be wearing my ASU Blue t-shirt!!!!!!!!!

Bizkit
29123
Points
Bizkit 01/11/13 - 09:41 am
6
0
A wet-T shirt competition

A wet-T shirt competition sounds in order. The Prez and t-shirts will share much in common. Both wet boobs. hee, hee,hee. Just jokin'

justthefacts
20251
Points
justthefacts 01/11/13 - 09:50 am
7
0
Funny

If everyone did a "blackout" instead.

Frenchified
84
Points
Frenchified 01/11/13 - 09:58 am
7
0
GRUsome

Good for you, Rick and Edward. I won't be at the games, but if I were, I would wear one of the several BLUE ASU t-shirts I bought before the takeover. Also, have you noticed that the "A" is barely being used? Their shuttle bus has GRU on the side, and faculty email addresses are now @gru.edu. So yeah they "kept the A," but they're not using it (much). The schools will always be AC/ASU and MCG to me.

crkgrdn
2287
Points
crkgrdn 01/11/13 - 10:27 am
6
0
So, what happens WHEN?

I understand that Virginia Regents has fended off several assaults on its brand. We have heard nothing on the process in federal court that will determine whether GRU will stand.

So, we have paid for a survey, that was ignored, to determine the new name for ASU ($45,000), and have court costs to defend GRU, and will possibly have other costs as the GRU label is removed.

That money could have been used for many scholarships.

avidreader
2956
Points
avidreader 01/11/13 - 11:38 am
2
1
Memorabilia!

I will get a GRU T-Shirt and stow it away, air tight, with my collection of
T-shirts. The Who, 1971 in Atlanta, was my first. Jimmy Carter's visit to Jacksonville with Muhammad Ali is also a prize. And the list goes on.

Maybe my Augusta College diploma will be valuable in sixty years, or so. I also have an ASU diploma. And yes, I also am ticked off about the GRU thing, but I guess I'll just move on and allow my anger to fizzle out.

csrareader
1283
Points
csrareader 01/11/13 - 12:15 pm
5
0
No thank you. Keep your

No thank you. Keep your little shirts in your closet, Mr. Brond, along with the Augusta Half Marathon. If GRU is involved, we don't support it.

Tom Corwin
8827
Points
Tom Corwin 01/11/13 - 04:42 pm
4
0
peggyandrick,

Actually, because of NCAA rules, Augusta State University teams will continue competing this season as the Augusta State Jaguars so technically you can keep rooting for them this season if you so choose.

RunningMan
346
Points
RunningMan 01/11/13 - 05:34 pm
2
1
I am looking forward to

I am looking forward to getting my t-shirt tomorrow. Have also brought just about all of the discounted ASU merchandise I can afford. It’s time to move on and move forward. I will however continue to wear my ASU gear proudly.

eagle
94
Points
eagle 01/11/13 - 08:12 pm
0
0
That's one t-shirt I'll
Unpublished

That's one t-shirt I'll avoid!!!

TrulyWorried
12188
Points
TrulyWorried 01/11/13 - 09:09 pm
1
0
Wondering

how much the college(s) will be short due to alumni canceling their donations? I believe it will hurt the schools. The upper echelon won't have to be concerned - they have their outlandish salaries down pat.
And no one listened??????? All the protests - all the opinions - nobody that should have listened - hope you can live with it in the long run. Just keep the pay check coming. Disgusting - go west young man - go west!

kittikatt
32
Points
kittikatt 01/11/13 - 09:40 pm
1
0
NEVER

My alma mater is no more. Eddie Munster came in and threw away a large part of Augusta's history. GRU can take their white and take that ugly font and that ridiculous name and shove it up Dr. Munster's you-know-what. I will NEVER support the former ASU, financially (no more alumni association because there is no ASU) nor by wearing their tacky logo. Oh, and way to go "Save the A." Nice that you caved and embarrassed us all by being satisfied with a crappy "Augusta" under the horrible name, which, ironically, hurts us more than anything because it makes it look like a community college satellite campus. Oh well, I'll get over it. Goodbye my beautiful Augusta State University. P.S. -- Who is paying for all of Dr. Munster's branding? Gotta get his "creation" out there, regardless of the cost ONCE AGAIN.

red10778
57
Points
red10778 01/12/13 - 12:11 pm
0
0
Time to move on

I am a two time alum of Augusta State University and while this change is hard for all of us, I am ready to move forward and make GRU the best university it can be.
I am discouraged to hear people talking about throwing things on the floor at a basketball game and withdrawing financial support from the institution. What you don't realize is that you're not hurting the administration or the Board of Regents, which in reality is who you're mad at. You're only hurting the students, who are the ones who benefit from your donations when state budgets fall short. You're also taking away from student athletes who you fully supported as Augusta State University Jaguars. Those athletes haven't changed. Neither have the students.

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