University officials are promoting a “whiteout,” giving away 2,000 T-shirts and 10,000 commemorative cups featuring the Jaguars logo with the help of Coca-Cola, officials said.
Fans are urged to wear white.
“It’s an opportunity to celebrate what has been a heavy process of work by lots of people, and that will continue,” said David Brond, GRU’s senior vice president for communications and marketing.
The consolidation of the former Augusta State and Georgia Health Sciences universities was blessed first by the Southern Association of Colleges and Schools Commission on Colleges and then this week by the University System of Georgia Board of Regents. The basketball games are the first events since those approvals and are “really pretty landmark events that we should not let go unnoticed,” Brond said.
The university’s brands will get a boost from a new agreement with Licensing Resource Group, which represents more than 180 universities around the country, Brond said. In addition to protecting the trademark, the group will help manage and make the brand more visible. There are some products available in the bookstore, but the group will help promote things such as future sales online, he said.
“We think that between the GRU brand and the Jaguar brand that there are some real opportunities of enhancing the identification of who we are,” he said.
The university is the title sponsor of the Augusta Half Marathon, which is an obvious fit, Brond said.
“It’s very simple to see how a university that has a large and significant health focus would be wanting to associate itself with the Augusta Sports Council and an event that promotes good health,” he said.
The university is working with the Harry Jacobs Chamber Music Society, which has traditionally used the Grover C. Maxwell Performing Arts Theatre on the Summerville campus of the former ASU, Brond said. That is a visible commitment to the arts by the new university and a “win-win” for both parties, he said.
GRU will continue the tradition begun last year at GHSU of a Day of Service, set for Feb. 9.
“Faculty, staff and students will be participating in projects around the entire CSRA helping local nonprofits,” Brond said.
A former ASU professor is working on a new alma mater and fight song, he said. All of those activities in the next several weeks are being carefully planned to deliver the kind of image that GRU wants to present, Brond said.
“This is how we represent ourselves in our community,” he said.