OCCUPATION: Chief financial officer, Retirement Strategies, Inc.; Augusta Christian cross country coach.
EXPERIENCE: A Richmond Academy graduate, Price rowed for a “very competitive” team for four years at Augusta College. He said rowing helped him develop strong legs, which helps with his cycling.
The 6-foot-3 Price started taking exercise seriously eight years ago when he weighed 240 pounds. He started running to shed the extra weight.
“I had to put a stop to that,” he said about his weight. He now weighs 195 pounds.
In 2010, he entered his first Ironman 70.3 Augusta. His goal was to finish in under six hours. He made his goal and continued reducing it by 15 minutes every year. Two years ago, he completed the Augusta event in 4 hours, 32 minutes.
Price trains about 12-14 hours a week year-round. He’s competed in 16 Ironman 70.3 events and four Ironman 140.6 competitions.
“You don’t quit or you lose it,” he said about his training. “Sometimes, I’m on my bike at midnight finishing a ride.”
GAMEPLAN: Price calls Augusta his “comeback race.” In late June, he underwent hernia surgery and missed six weeks of training. He returned to training in August and competed last weekend in the Ironman 70.3 World Championship in Chattanooga, Tenn., finishing in 5 hours, 26 minutes.
His goal for Augusta is to break the 5-hour barrier. He believes he can do that, saying the swim should take between 27-28 minutes and then the 56-mile bike ride - his strength - should be done in 2:25. With the transitions, that gives him about 1:45 to finish the run. Price said he normally runs 13.1 miles in 1 hour, 40 minutes.
Price said he’s looking to compete in another full Ironman event next year and has his eye on the Ironman 70.3 World Championship in France. His ultimate goal is to one day qualify for the Ironman World Championship (aka “Kona”) in Hawaii.