Get past petty sign issue

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I must be naïve, or think Georgia Regents University has much more potential to transform our beautiful city than really exists.

I read and hear about the latest “Augusta-gate” scandal (“ ‘Augusta’ left off new signs at GRU,” Jan. 14) and wonder, “What?” I see no need for the word “Augusta” to be included on the university’s signage. GRU is here! When I am on Walton Way or 15th Street, I don’t need a sign to remind me what city I am in, and I doubt visitors need that reminder, either. I actually think the name on signs may lessen our “ownership” of GRU. If you put Augusta on everything, what keeps GRU Savannah (or any other city) from sprouting up?

Once upon a time there was a golf tournament named the Augusta Invitational. Now it’s called the Masters Tournament, but when golfers and commentators mention that week in April they say, “I can’t wait for Augusta,” or “He is getting ready for Augusta.”

We – Augusta – are GRU! If You drive through Athens, I doubt you will see “Athens” on every sign. The University of Georgia is in Athens! If you drive through Columbia, you drive past or through the University of South Carolina, but I doubt you see “Columbia” on every sign. Sure, that institution has offspring in other cities that have to carry the city name, but the USC is in Columbia!

What would those two cities be without those institutions? Who knows? Are the cities identified with the institution? Absolutely – but not because the city’s name is on everything. I think it’s because these cities’ citizens, governments and business communities embrace and support the institutions and, in turn, those cities have benefited exponentially!

In decades to come, I hope that when someone mentions GRU they will think about that incredible research university and world-class teaching and children’s hospital in Augusta. On the other hand, if someone mentions Augusta, they not only think about a golf tournament, but also think of one of the finest research universities, health-care facilities and athletic programs in this country.

Let’s not stunt GRU’s growth with petty issues or our own inferiority complex. We have been given a gift. Let’s nurture it, promote it and enjoy it!

Brad Usry

Augusta

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Junket103
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Junket103 01/23/14 - 06:45 am
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Too late

This letter should have appeared in earlier additions. Brad raises some interesting points. But a promise by GRU was made, broken and now apparently will be rectified next month. The whole process of renaming and rebranding was poorly handled and ultimately unnecessary.

ColdBeerBoiledPeanuts
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ColdBeerBoiledPeanuts 01/23/14 - 07:25 am
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Very good Points

Those are very good points Brad, but as Junket has stated, it's the broken promises and the manner in which it was handled. I was born and raised in this area and still believe a persons word is their bond. Although, some very well to do families are the reason I operate my business using written contracts. They have cost me money, time and headaches. Most middle class and working class families still live by their word. I wouldn't do any business with the people who orchestrated this without a contract, but the people who work under them I've found their word to be unbreakable. By the way, USC-Salkahatchie, Charleston, Aiken, they all have the city or region appended to their name!! University of Southern California-Berkely!! to name a few........

iaaffg
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iaaffg 01/23/14 - 08:14 am
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rah rah sis boom bah

isn't this dude one of the liberal elite's cheerleaders? it should be no surprise such an individual finds no problem with people in power going back on their word or not honoring their promises, no surprise that he takes such a condescending, superior tone in his letter and views the locals with that air of city-mouse-meets-country-cousin. as with all other liberal elite epistles, especially where the writer acts as if they know sooooo much better than the rest of us what is good for us, this one goes in the crapper.

seenitB4
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seenitB4 01/23/14 - 09:07 am
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Well Brad

Send them your money!

Bizkit
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Bizkit 01/23/14 - 09:22 am
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Brad if it was "petty" it

Brad if it was "petty" it wouldn't be such a big issue-like Obama calling all his scandals "phony". The "name" issue was created by them with the changing of MCG to GHSU to a combined GRU. It isn't just the name but the whole process of unification and promises made of what was happening and why,and the name of the school-the name on the sign, this will save cost-what a whopping lie, etc. The school isn't the city's-it's the State's school-but communities host this entities and their support is instrumental in the success of the institution-so why insult and tick everyone off? UGA is associated with Athens because of the long history-MCG and ASU were associated with Augusta because of a long history-Azziz through history out the window so "GRU" is in a vacuum that GRU admits will take decades for name recognition.

citizen7
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citizen7 01/23/14 - 09:37 am
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"I actually think the name on

"I actually think the name on signs may lessen our “ownership” of GRU. If you put Augusta on everything, what keeps GRU Savannah (or any other city) from sprouting up?"
....let me get this straight. Leaving 'Augusta' off the signs will be the antidote for preventing off-shoot campuses? Or perhaps people will still think 'Augusta' when they attend the hypothetical Savannah location? The fact is thousands felt strongly about keeping 'Augusta' in the name... and still do, apparently. Sorry bout that.

deestafford
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deestafford 01/23/14 - 09:39 am
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Wasn't "Augusta" part of the name...

Wasn't "Augusta" part of the name of the "Summerville campus" before the GRU confiscated it?

pja5529
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pja5529 01/23/14 - 09:42 am
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GRU Augusta

GRU Augusta makes it sound like some sort of satellite campus. Kinda like USC Aiken. JMO

mrenee2003
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mrenee2003 01/23/14 - 09:50 am
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You are missing the point

I think it's pretty obvious that people want those things (incredible research university and world-class teaching and children’s hospital in Augusta), Brad. What they don't want is lies and unethical behavior, which is not petty. You've missed the whole point. And as CBBP pointed out, there is a whole host of universities that included the name of their city - AUM - Auburn University Montgomery, CSU-Pueblo, GB University of Wisconsin - Green Bay.

Esctab
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Esctab 01/23/14 - 11:26 am
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Brad, no one has said that

Brad, no one has said that they don’t want the university to thrive. There is but one person who is impeding progress and that is Azziz. The name change process (during and after which he clearly lied) is just one example of his lack of integrity, to say nothing of his total incompetence as a leader. Brad, do you think it is petty that we reject leaders who misuse state resources? Do you think it is petty that we don’t like it when a university president is either so ignorant or so arrogant that he thinks it is okay to use state resources for a family wedding? Do you think it is petty for us to be concerned that because of Azziz our university cannot attract and retain the quality of faculty it needs in order to thrive?

Conservative Man
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Conservative Man 01/23/14 - 01:13 pm
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As a certified cynic...

...I never thought for a minute that Azziz (or the Board of Regents) would do anything other than what THEY wanted to do,regardless of what the citizens of Augusta wanted....
And it is correct to say that the University is more than a name...its should be about what the University does for the community that matters...

Off topic for a moment if I may. Mr. Usry has a long history of doing good for the community , but it is my understanding that he is on the campaign committee for the election of one Fred Russell for Mayor...I find THAT more interesting than the subject of this LTE...

triscuit
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triscuit 01/23/14 - 01:32 pm
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Brad, Brad...it was a promise

Brad, Brad...it was a promise broken AFTER Aziz pretty much lied about everyone else. Everyone knows when they are on Walton Way they are in Augusta...don't talk down. I assure you the change ONLY came after MAJOR contributors started complaining. Yep, go ahead and take care of Fred Russell's campaign (worse kept secret in Augusta)...like he needs to be tied to any more controversy.

dlnga
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dlnga 01/23/14 - 01:40 pm
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"petty issues"

Seems to me the things Mr. Usry is aspiring to had already been achieved by MCG but that "gift" was taken away.

Gage Creed
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Gage Creed 01/23/14 - 06:35 pm
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I'm thinking we should re-gift

I'm thinking we should re-gift Azziz....

Darby
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Darby 01/23/14 - 06:48 pm
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"I must be naïve, or think

Georgia Regents University has much more potential to transform our beautiful city than really exists."

.
I'm thinking that it's both the former AND the latter.

Darby
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Darby 01/23/14 - 06:50 pm
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It's not easy

to build anything of of worth on a foundation of deceit.

Dixieman
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Dixieman 01/23/14 - 09:33 pm
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I am hereby legally changing Brad Usry's name...

...to John Smith. Well, he's a well-known local guy, almost famous around here. We all know who he is and what he looks like, so what's in a name? I'm sure he won't object. Or if he does he might rethink the position taken in his letter.

Darby
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Darby 01/24/14 - 12:10 am
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Maybe someone could tell Usury that UGA

was never Athens College or Athens University, so why, pray tell us, should we expect the name Athens to be in the title to begin with.

The Fat Man's son is really reaching to make a point here.

Anyway, doesn't the "A" in UGA stand for Athens?

mrenee2003
2946
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mrenee2003 01/25/14 - 10:47 am
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No

University (U) of Georgia (GA)

Darby
25010
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Darby 01/25/14 - 12:51 pm
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Funny, it's always stated....

The University of Georgia at Athens. Look at the letterhead.

Still, either way works for me.

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