Augusta brand is famous

  • Follow Letters

I’ll keep this simple: Two names for the new university that are far better than Georgia Regents University, and that maintain “Augusta” in the name, are Augusta International University or Augusta Southeastern University.

“Augusta” has a lot of brand recognition associated with it because of its relationship to the Masters Tournament and because of Augusta State’s prowess in golf and basketball. As my marketing professor stressed many times, that recognition should be used to its fullest potential.

Regents, reverse your decision! It’s not too late!

Gary Pulliam

Evans

loading...
Top headlines

Weekly crime map, database

A total of 119 crimes tracked by The Augusta Chronicle were reported to the Richmond County Sheriff's Office during the past week, including one homicide, the March 1 killing of 75-year-old Bobby ...
Search Augusta jobs