Augusta brand is famous

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I’ll keep this simple: Two names for the new university that are far better than Georgia Regents University, and that maintain “Augusta” in the name, are Augusta International University or Augusta Southeastern University.

“Augusta” has a lot of brand recognition associated with it because of its relationship to the Masters Tournament and because of Augusta State’s prowess in golf and basketball. As my marketing professor stressed many times, that recognition should be used to its fullest potential.

Regents, reverse your decision! It’s not too late!

Gary Pulliam

Evans


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