Name keeps us competitive

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I graduated from Augusta State University and work at Georgia Health Sciences University. Needless to say, I’m somewhat ambivalent in reaction to the Georgia Regents University name change.

The issue behind all of this is the pressure to make the university competitive on the global market – the bottom line probably reflected in negative revenue trends for both institutions in the coming years, because of a lack of education and research infrastructure.

To make GRU attractive to a potential student, focus was placed on the perception that a nonregional name – not “Augusta” – would increase its competitiveness, particularly to a foreign student pool. The top educational institutions in the country are getting an increased amount of students from the families of global elites who pay tuition and fees up-front.

Look at many of the graduate students from GHSU – multiracial, and I’d bet the bulk of them don’t rely on student aid. I’m not surprised that the Board of Regents decided to forgo the sentimentalities of the local populace in not referring to “Augusta” in the renaming.

You can’t have it both ways. If you support competitive capitalism, whose only allegiance is the bottom line, then don’t complain.

Rodney Hindrew

Martinez

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Riverman1
79035
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Riverman1 08/12/12 - 08:24 am
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The Logic Does Not Follow

The logic that getting foreign students depends on the word Georgia in the name as opposed to Augusta is pretty thin. Georgia has a distinction of superiority and Augusta doesn't? Hardly. Look at the per capita income, education level and so on of of the CSRA as opposed to the rest of Georgia. We fare very well.

Lastly, who says it's even a good idea to have a great many foreign students? They are not going to stay in the state. Plus, GHSU gets paid no matter if the source is cash or loans.

Of course it looks good for someone working at GHSU to openly support Dr. Azziz.

soapy_725
43551
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soapy_725 08/12/12 - 10:43 am
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A simple question, unanswered,
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to all alumni may have significance. Why did you personally choose to attend either university in Augusta GA? Were you recruited? Did you have a scholarship that specified Augusta GA? Was it purely a financial choice? Did you even care about location? Was it because of the reputation of Augusta GA or Georgia in general? Did the association with the Master's Golf Tournament in anyway affect your decision to attend college in Augusta GA? Were you denied at Duke Medical, VMI, MIT or Georgia Tech? Did you at any time consider the value of the "institution name" on your diploma? Did you receive a full scholarship or HOPE scholarship and did not care where you went to school?

soapy_725
43551
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soapy_725 08/12/12 - 10:51 am
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For those blessed to have a
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college education, we think you would expect more intelligent thought from your prospective leadership than the pile of wasted efforts and money that, SO, "defines the City of Augusta Georgia". Our thoughts are about where one could study surrounded by an environment of excellence. What have we learned while in Augusta GA? Hope that a better world comes may exist.?

burninater
8847
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burninater 08/12/12 - 11:13 am
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The logic that getting

The logic that getting foreign students depends on the word Georgia in the name as opposed to Augusta is pretty thin. Georgia has a distinction of superiority and Augusta doesn't? Hardly. Look at the per capita income, education level and so on of of the CSRA as opposed to the rest of Georgia. We fare very well.
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Riverman, you are correct that Augusta and the CSRA are doing well relative to many parts of Georgia. But you are sorely mistaken if you think that success relative to some of the most poverty-stricken parts of America translates to international, or even national, renown. In higher education, Georgia has infinitely more name recognition than Augusta. Everyboda has heard of Georgia Tech, UGA, and within the medical community, GHSU. Most people's response to Augusta State University is "huh. They have a university? I thought they just had the golf course."

Riverman1
79035
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Riverman1 08/12/12 - 12:20 pm
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More Logic Problems

Burn said, "In higher education, Georgia has infinitely more name recognition than Augusta. Everybody has heard of Georgia Tech, UGA, and within the medical community, GHSU."

I would say to you those schools have been heard of, but it's not because of the name of the state. If that were so the other twenty something schools using Georgia in the name would be nationally known. It's because they are great schools they are well known. Augusta can keep its name and still be a great university just like Auburn in Auburn, Alabama. Clemson in Clemson, SC.

It doesn't follow using the state in the name enhances the prestige. If that followed, every school in the nation would make sure to put its state in its name.

burninater
8847
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burninater 08/12/12 - 02:23 pm
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Riverman, I would 100% agree

Riverman, I would 100% agree with you if, in the higher education realm, "Georgia" was not already a recognized brand, and "Augusta" was. But this isn't the case. Yes, Auburn and Clemson work. But they are established brands. The reality is simply that many prospective students are swayed by the brand more than they should be. "Augusta" is not a celebrated name in higher education. "Georgia" is. As much as this letter may sting local pride, I think it is the only one of today's editorial onslaught that nails the issue. Does this mean it should be "Georgia Regents U"? No. But for branding purposes, "Georgia" will be more valuable than "Augusta". Personally, following the Georgia Southern lead, I think Georgia Eastern should have been in the mix.

Riverman1
79035
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Riverman1 08/12/12 - 03:02 pm
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No Value in Augusta Name?

Burn, you assume the ASU name currently has no value which is a mistake. It has tens of thousands of graduates who are proud of the name, in addition to the residents of the CSRA. My goodness, listen to the uproar from the entire community where mega donations have come from such people as Galloway and Barnard.

Note the article the other day where members of the championship golf team noted their displeasure of the new name without Augusta in the title. The current name has national prestige in golf and B-ball.
Coming up with a completely new name negates whatever value it has.

But the biggest fallacy you put forth is believing Georgia in the name magically does something for its academic prestige. Nothing could be further from the truth. You attract national recognition with your program and results, not your name. Do you think the following schools attracted national recognition by having Georgia in their names?
College of Coastal Georgia, Brunswick
• East Georgia College, Swainsboro
• Georgia College, Milledgeville
• Georgia Gwinnett College, Lawrenceville
• Georgia Highlands College, Rome
• Georgia Perimeter College, Decatur
• Georgia Southern University, Statesboro
• Georgia Southwestern State University, Americus
• Middle Georgia College, Cochran
• North Georgia College and State University, Dahlonega
• South Georgia College, Douglas
• University of West Georgia, Carrollton
• Central Georgia Technical College, Macon
• Georgia Northwestern Technical College, Rome
• Heart of Georgia Technical College
• Middle Georgia Technical College, Warner Robins
• North Georgia Technical College, Clarkesville
• South Georgia Technical College, Americus
• Southwest Georgia Technical College, Thomasville
• West Georgia Technical College, Waco
• Georgia Military College
• Christian College of Georgia

burninater
8847
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burninater 08/12/12 - 03:21 pm
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Excellent point that having

Excellent point that having "Georgia" in the name is no guarantee. Maybe an existing successful institution in the Augusta area with the "Georgia" brand changes the equation, maybe not. I'm not sold on the idea that in merging a commuter college and a renowned research institution, you take the name of a commuter college with an average reputation.

Riverman1
79035
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Riverman1 08/12/12 - 03:44 pm
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Then Use an Umbrella Name

Burn, we are making progress. So why not use Georgia Regents University as the umbrella name for ASU and GHSU? Let them actually keep their names. Let ASU continue to compete in athletics and be known as ASU? If there is a mystique to GRU, then use it in official paperwork above the individual schools names, but not as the working names.

burninater
8847
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burninater 08/12/12 - 04:05 pm
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I'm not an enrollment

I'm not an enrollment specialist, so I can only conjecture, and I will try to do so delicately. Augusta is known for many things, but not for being a liberal arts university powerhouse. By retaining the name, you retain the lack of renown. Perhaps by merging with a renowned medical college, and rebranding it with a combined name, you generate the illusion that an entirely new liberal arts college has been created. Again, this is pure conjecture, and a university is such a complex monster that I don't know if this is anywhere near the reality of the situation.

Shellman
623
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Shellman 08/12/12 - 05:57 pm
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1
Burninator
Unpublished

I think you hit the nail on the head. I think the idea here was to lift ASU up.. instead of knocking MCG/GHSU down. After doing some research on ASU it has one of the lowest graduation rates of any 4 year university in the country. It ranks near dead bottom of Georgia state colleges for research grants brought in by faculty. In fact most of the 2 year colleges bring in more research grants than ASU. So I ask all of you, is ASU the brand we want to identify with for this new university? Maybe this can provide a fresh start for the liberal arts college and begin to raise its prominence. But most people in Augusta are looking at this thru the lens of emotion rather than thru the lens of reason.. so they are having a hard time seeing the big picture. But that's ok this myopic viewpoint is what has held Augusta back for decades.

Tullie
2930
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Tullie 08/12/12 - 07:08 pm
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Shellman

If what you say is the reason, why did Azziz handle the name change in such a sneaking, rotten, back-stabbing manner?

Myopic viewpoints are easy to get and hold when you don't trust people in charge and when you when they lie to you.

Most people are not as stupid around here as people think. We need to know what is really going on. It would be nice to know before the fact..not after the fact...just saying..

Shellman
623
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Shellman 08/12/12 - 07:27 pm
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Good question tullie
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I think the name change was handled very poorly.. But I'm sure that if they had just announced a new name without any appearance of gathering input then there would probably be this same level of outrage. But still there is no defending the way this was handled It was poorly executed. I think if they already had a name in mind they should have just announced it at the beginning.. "This is the new name.. accept it"... but instead they went through this charade. But you had some Augusta commissioners trying to inject themselves into the process demanding an Augusta centered name.. so perhaps this charade was done to get them to back off. I don't know.. but it was not handled the right way, that is for sure.

Fiat_Lux
14786
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Fiat_Lux 08/15/12 - 04:52 pm
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Hindrew Hogwash.

Period.

You just swept a whole cargo load of stuff under the rug and really, you have not the first iota of proof or even a speck of genuine, documented support that Georgia Regents U would be perceived in a better light that UofA by those from distant places.

All you have are opinions and speculation from people like Dr. Azziz. Period.

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