Under his management, the Augusta National has grown beyond the dreams and hopes of its founders, Bobby Jones and Clifford Roberts, to become what is truly one of the most renowned institutions of its kind in the world.
During Jim Armstrong’s career, the Augusta National has continued to grow, not only as a club but also as the sponsor and operator of the world’s greatest sporting event. The world has many great sporting events, but very, very few have the quality and class of the Masters Tournament.
This superlative position did not come about by accident. For the past 35 years, it has been Jim Armstrong’s single focus and consistent mandate, as he worked with, encouraged and successfully guided the past five chairmen of the club to make it better than they found it.
Just 31 years old when he took over as club manager, Armstrong quickly embraced the goals and standards of the founders and built a staff to implement them. He always felt that things could be better and he was able to motivate and lead his staff in that direction.
Over the years, the Augusta National has seen numerous changes and improvements, such as the installation of a course-wide irrigation system, the establishment of bentgrass, the rehabilitation of most all the greens and numerous other improvements designed to take into account the many technical innovations and advanced skills now in the game.
Armstrong also planned and oversaw a beautiful new practice area made possible by the pastoral development of areas west of Berckmans Road that provides parking for Masters patrons. During his administration, numerous buildings and structures were added to the course, among them a new press and media center, new television studios, tournament sponsor buildings and other facilities necessary for a tournament the size of the Masters, such as concession stands, rest facilities, caddy facilities and pro shops.
While Jim Armstrong’s career has affected the club and its activities behind the fence, it must not go unnoticed that Augusta, the State of Georgia and yes, our country, have benefitted tremendously from $500 million of economic impact this tournament annually provides. This, in addition to the event being one of the most significant annual contributors to charitable and civic initiatives in the CSRA.
We join with the members of the Augusta National and Jim’s friends throughout Augusta in congratulating him on a job well done. We are all beneficiaries of his hard work and success. Thank you, Jim.