Bottom line: Cheerios ad

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People’s worst instincts surface in the cold of cyberspace.

A current Cheerios cereal ad featuring a biracial family drew such a nasty and racist reaction online that
comments had to be prohibited.

It’s a sad statement of America in 2013 – and of the vitriol that lies just beneath some people’s skin.

We’ve seen the ad, and what stands out to us is not the race of the actors, but the indescribable cuteness and ability of the little girl. She’s utterly adorable.

Why some people had to make that bad is beyond us.

America is unique, in that it is defined not by our ethnicity but by our ideals – freedom, equality, individuality, opportunity. It’s stark and disappointing when we fall so short of them.

Cheerios is supposedly good for the heart. This episode, not so much.

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Riverman1 06/05/13 - 07:26 am
Different Cheerios for the Races

Maybe we need a Cheerios for whites, one for blacks and one for mixed races. The white cereal would be very bland with some boring white person on the box like Chris Matthews. The black one would have a piece of fake fatback in every bowl with a black athlete on the box and go best with chocolate milk. The mixed race one would have Tiger Woods on the box and have the contents divided that you have to mix together in your bowl.

Jon Lester
Jon Lester 06/05/13 - 03:13 pm
You're talking about people who don't eat "heart healthy,"

many of whom faithfully support the likes of Chik-fil-A. At some point, there won't be so many of them left among us. If the rest of us do eat "heart healthy," then we can better absorb the impact these other people will inevitably have on our health care system.

Darby 06/05/13 - 09:38 pm
That's fine, still.....

I love my raisin bran....

Hope l can avoid a racist label for my choice...

whyme 06/05/13 - 11:57 pm
am i surprised?

Someone always wants to turn a positive into a negative just because it's possible. As the mother of a biracial child I loved the commercial because the child reminded me of my own, and I thought it was a cute ad. Of course someone has to make a nasty comment and then off it goes, arguing back and forth. That's why we can't get anywhere these days. I know it's been going forever but because of the ability for your opinion to be shared with the entire world thanks to the Internet, these detracting comments only rile people up, spew hatred, and otherwise keep trash going. What a pity. Can't even watch a commercial without some nastiness.

T.More 06/06/13 - 05:01 pm
Mixed-Race and Cheerios

Yes, I know, some readers here are of mixed-race, and I wish them well. There have been and will be mixed-race couples. But, still, from the perspective of a healthy race, this is a question of normalization, and you should want your racial norm to be one of same-race marriage so as to ensure that individuals of your race are able to maximize their ethnic genetic interests. Simply put, who wants their race to go extinct? No one should want his/her race to go extinct. I want my children and descendants to look like me and my ancestors. As do some of the most vocal opponents of mixed-race relationships, namely, black women (with their men) and Asian mothers (with their children.) Heck, Indian families in the US and Canada still routinely send their children back to India to find marriageable mates or arrange their marriages with other Indians here. None of these groups would support Cheerios if they were represented in this commercial as violating their cultural norms. No one attacks those ethnic groups for wanting to preserve their cultural norms. Why aren't whites afforded the same leeway? So much for our "White Privilege"!"

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