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In naming new university, 'Augusta' still has greatest appeal, prestige

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Those of us hoping the area’s new consolidated university will have “Augusta” in the name have to be happy with a committee’s list of recommendations released Friday.

The two best of the six suggested names are “Augusta University” and “University of Augusta” – and the other four are just clunkers, sad to say: Arsenal University, Augusta Arsenal University, Bartram University and Noble University.

One understands that the naming of a school is an opportunity to honor someone or something. The committee – whose suggestions will be whittled down to three by a task force and sent on to the state Board of Regents for a final decision – tried to do just that.

The name “Arsenal” is an attempt to pay homage to the history of Augusta State University – which is being consolidated with Georgia Health Sciences University. The ASU grounds were home to the U.S. Arsenal in the 1800s.

Likewise, “Bartram” is intended to honor the famous naturalist William Bartram, who left an enduring trail through Georgia, and “Noble” is a nod to Noble Jones, an area Colonial and Revolutionary War figure.

Such a well-intended sentiment may be perfect for the naming of an elementary, middle or high school – or for a university that has a chief founder or benefactor. But in this case, the name should have higher aspirations than that. The name has to visualize a larger footprint and a less narrow focus than those four names evoke.

As we have noted before, the name “Augusta” – thanks to a certain well-known annual golf tournament here – has a global brand and international name recognition. Why throw that away?

Our own preference between the two “Augusta” names would be the University of Augusta. It just has more elegance and bespeaks the kind of erudition the combined university will seek. (Some also have suggested nicknaming it ‘The’ Augusta University in any case, à la The Ohio State University, where ‘the’ is part of the official name and proud alumni like to emphasize the ‘the.’)

As the committee has said, the 1,200 or so proposed names put forth by the public fell into three categories: geographical, aspirational and proper names. Oddly enough, using the name “Augusta” may appear to fall under the geographical category – but in truth it reaches deeply into the aspirational as well. As home to the most prestigious golf tournament in the nation, and perhaps the world, Augusta’s name conjures notions of excellence, mastery, striving and more.

We know that Dr. Ricardo Azziz, president of GHSU and soon to be head of the combined university, wants great things and increased international reach for the new institution.

We hope the coming deliberations reflect all that, and that in the end the Board of Regents takes full advantage of what we already have here – which is a name that already has international appeal.

Whatever the name, for those of us here at home it will likely always be The Augusta University.

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Bizkit
30685
Points
Bizkit 06/19/12 - 12:15 am
4
0
How is this going to work?

Gee didn't they use to have a medial school here. If it is Augusta Univeristy what will medical students or dental students say they graduated from??? "Lad what medical school or dental school did you graduate from?". "Sir I am a graduate of Augusta university". So are you a PA, a nurse, a dentist, a doctor, a business administrator????
So I guess it will be the Medical School of Augusta University or Dental School of Augusta University or likely give some alumni a nod in the name???? How are all the entities to retain their identity???

Craig Spinks
817
Points
Craig Spinks 06/19/12 - 12:31 am
4
0
University of Augusta- Augusta's national university,

Augusta National University, or

Augusta International University.

Whichever name is chosen, hopefully admission will be limited only to folks who can read it.

Riverman1
82206
Points
Riverman1 06/19/12 - 05:03 am
4
0
For the person worried about

For the person worried about what the medical school will be called, someone VERY CLOSE to me graduated from Penn State University Medical School. Augusta University's Medical School is the graduate school portion of Augusta University. Easy, Peasy.

Now that we are down to two, I'd like to point out the schools with the University in front of the name are rarely spoken of that way. On the other hand, those with university after the name are often described that way. In addition, since we began as Augusta College and then became Augusta State U. there is precedence for having the U. at the end.

agustinian
683
Points
agustinian 06/19/12 - 06:53 am
1
3
Naming the School

Naming the school Augusta University minimizes the great Medical School that is here; and basically has the minnow swallowing the whale.

IsAnyoneAlwaysRight
40
Points
IsAnyoneAlwaysRight 06/19/12 - 07:12 am
3
1
Use Parts of Augusta & Georgia - "George Augustus University"

George II, ("George Augustus") the king of England from whom our state of Georgia acquired its name, orchestrated his vision of refuge for the poor, while simultaneously creating a model society of justice, morality, and Christian religiosity.

Although charity had been the initial motivation for the Georgia movement, by 1732 military and economic considerations were the principal factors. As a result of Oglethorpe's persuasive arguments, George Augustus in 1732 granted a charter for creating Georgia and named Oglethorpe as one of twenty-one Trustees to govern the new colony.

As the Trustees began interviewing potential colonists, they looked for carpenters, tailors, bakers, farmers, merchants, and others with the skills necessary for the colony's success. By this time any ideas of Georgia's being a haven for debtors in English prisons had long vanished—and not one formerly jailed debtor was among the first colonists selected.

Why not use King George II's original vision as the branding/marketing of his name which infers "Georgia" and has a connotation to "Augusta" which was named after King George II's granddaughter the Princess of Wales.

allhans
23524
Points
allhans 06/19/12 - 08:06 am
3
0
No need for a long name.

No need for a long name. Some of the largest and finest are known by one word.

crackertroy
540
Points
crackertroy 06/19/12 - 08:19 am
3
0
University of Augusta
Unpublished

I like University of Augusta. I agree with the editorial. Unless the guy founded the school or donated large amounts of money to the school, they should not be named after it.

How many people here tell others, "Hey, I'm from Augusta, you know, where the old arsenal is" or "Hey, I'm from Augusta, you know, where the Bartram Trail is." No one here identifies with those names, they are ancient and most people know little about their contributions to society.

KentDaniel
12
Points
KentDaniel 06/19/12 - 08:24 am
2
1
ARSENAL University!!

Love the name---Would take a while for folks to figure out where it is but over time....I studied at THE ARSENAL......THE ARSENAL is doing research on.........Its not "the university of_____" Very uncommon and easy to remember---Need to stand out---look at this list---http://www.utexas.edu/world/univ/alpha/

Fiat_Lux
15077
Points
Fiat_Lux 06/19/12 - 08:33 am
3
1
As for the medical school...

it should be known as the Medical College of Georgia, the University of Augusta. That way our degrees still look right, even with the name change.

The University of Augusta is really the only reasonable option, IMO, even though Augusta University has some appeal. Making it THE Augusta University would have it sounding like a pricey, private prep school.

Another little bit of educational history that should be remembered is that about 200 years ago, Augusta was home to the finest educational institution below the collegiate level in the United States. Richmond Academy was an experimental "university" preparatory school that was so ahead of the curve educationally that it attracted the attention of George Washington. He came for a look-see and judged an oratorical contest won by 7-year-old Augustin Smith Clayton, who later was a Congressman and jurist.

I seem to recall that Augusta College had its beginnings from that same root, but don't know if that recollection is correct or not.

At any rate, Augusta has been an educational landmark before now. There's no reason the name "Augusta" can't carry that weight again.

Riverman1
82206
Points
Riverman1 06/19/12 - 09:16 am
4
0
Sure you can keep calling the

Sure you can keep calling the med school GHSU or go back to MCG. Just put Augusta University above the title. That's how it's done at all colleges with medical schools. There's nothing complicated here.

Riverman1
82206
Points
Riverman1 06/19/12 - 09:57 am
2
0
It seems like I recall very

It seems like I recall very briefly it was known as Augusta University right before it became mandatory to have state in the name. So there is history. But back to this which should come first, would you say College of Augusta? No, but you would say Augusta College. That's why I believe Augusta University fits best.

Carleton Duvall
6305
Points
Carleton Duvall 06/19/12 - 09:59 am
4
0
Junior College of Augusta

This school was split off from the Academy of Richmond County in 1926 when the building that houses that high school was built. The Junior College remained in the same building until it was moved to the arsenal grounds in the fifties and was then renamed.

Riverman1
82206
Points
Riverman1 06/19/12 - 10:00 am
3
0
Two Chronicle reporters

Two Chronicle reporters indicated in the comments under another article that they didn't like any of the names without giving any suggestions. I'm interested in their suggestions and why they don't like AU or UA?

Riverman1
82206
Points
Riverman1 06/19/12 - 10:07 am
2
0
Mr. Duvall, you are right, it

Mr. Duvall, you are right, it was known as the Junior College of Augusta, but I'll also tell you if you Google Augusta Junior College, that name was commonly used in many ways including Chronicle articles. Which kind of goes back to my point that even if it is UA people will say AU.

omnomnom
3964
Points
omnomnom 06/19/12 - 12:21 pm
3
0
like Clarks Hill, it'll

like Clarks Hill, it'll remain Augusta College & MCG to many local people. Strom who?

Iwannakno
1533
Points
Iwannakno 06/19/12 - 01:37 pm
1
0
Should have..
Unpublished

Should have named it Augusta College of Medical Endowment...that way everytime someone watched a roadrunner cartoon they would think of it...

Carleton Duvall
6305
Points
Carleton Duvall 06/19/12 - 02:52 pm
2
0
RM1

I know. I graduated from JC of A in 1943.

Jake
32320
Points
Jake 06/19/12 - 02:56 pm
2
0
Symbol

The symbol for gold is AU. Somehow they can market that as well. Remember the bumper stickers for Barry Goldwater back in 1964,
AU+H2O='64.

aubaug
62
Points
aubaug 06/19/12 - 03:05 pm
1
2
Name should reflect its PURPOSE.

The name of this new institution should reflect the PURPOSE upon which it was created. Why was this CONGLOMERATE created in the first place?

So..Arts and Health Sciences Research University of Augusta?......Augusta University of Arts and Science Research?

Carleton Duvall
6305
Points
Carleton Duvall 06/19/12 - 06:01 pm
2
0
Jake wrote

The symbol for gold is AU. Somehow they can market that as well. Remember the bumper stickers for Barry Goldwater back in 1964,
AU+H2O='64.

As well as I remember it didn't work very well for him.

PKRichmond
68
Points
PKRichmond 06/19/12 - 07:04 pm
1
2
too regional for a nationally important Medical College

i'm from MCG graduate school , we have to graduate and compete for opportunities nationally and internationally .. so every bit counts and yeah university name too. Augusta is the state capital of Maine,, and there are several other Augusta names out there .. only Golf fans will know this other Augusta .. Hopefully my interviewers are golf players ,, or fans of confederate victories ( if Arsenal was taken ) c'mon .. be real .. help us to have a strong university name .. its not a matter of promoting this town or other unknown southern heroes

PKRichmond
68
Points
PKRichmond 06/20/12 - 01:18 pm
0
0
Suggestion :Woodrow Wilson University

I choose Woodrow Wilson,

1. He grew up in Augusta GA. (His childhood residence). So there is enough historical significance to the region.

2. He had to overcome greater difficulties in learning. Both with dyslexia and going through rough patches in his personal life, he had to teach himself shorthand to overcome this difficulty (most of this happened in Augusta and surrounding area). This shows a greater courage of a true learner. This is apt for a university where so many Georgia natives, US students and students from all over the world will come to excel in their education.

3. He founded The League of Nations and distinguished himself as a true internationalist. Exceptional statesman who had to fulfill a different role compared to his predecessors of the post, forming a new era of American global citizenship. This is a very suitable theme for the next world-class university. Growing-up on the other side of the world, I learned about Woodrow Wilson in my world history class, even before I knew about Augusta or Georgia. Definitely he is the most prominent person lived in Augusta, if you compare it with other prominent figures hailing form Augusta or Georgia.

4. Naming universities after great American presidents follows the rich tradition of distinguishing exceptional, prominent American universities. Luckily, so far no other university has taken this name as their university name. (Except for the school of public and international affairs of the Princeton University). This next-generation statesman is the only name comes to my mind for a next-generation University

This will give a recognition to Augusta , his associations with the city ( church etc ) . Also its a known name all around the world .

this page gives how Woodrow Wilson and his family had so many events related to Augusta , Georgia and the South .

http://www.wilsonboyhoodhome.org/house-timeline.cfm?lid=2043

. I am sure his family will be open to the idea of honoring him with a university name as he was really fond of his southern experience.

“The only place in the country, the only place in the world, where nothing has to be explained to me, is the South.” – President Woodrow Wilson

Fiat_Lux
15077
Points
Fiat_Lux 06/21/12 - 09:51 pm
1
0
Iksnay on Wilson

Besides, doesn't one of the big Ivys have the Woodrow Wilson School of Public Policy, or some such? I believe they might lodge a rather strong protest.

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