Excellence creates names

Combined university's new identity should include 'Augusta'

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When they name the newly combined university here, officials need to be careful not to do two things: put too much into the name, or keep the one essential thing out.

The temptation to put too much in could be great indeed: The new university will combine Augusta State University and Georgia Health Sciences University – whose name
already has been expanded from the former Medical College of Georgia.

But truly great institutions don’t need long names. Sometimes, brevity can even communicate greatness. Harvard. Yale. Princeton.

That phenomenon is evident when people talk about the Masters Tournament, or the course it’s played on: They talk about “playing Augusta.”

Brevity may not be a problem in this case: Committees working on a new name have been told to keep it to three words, with “university” being one of them.

The next pitfall, then, is to avoid leaving out the essential second word: Augusta.

Some worry that including the city’s name will limit the scope and reputation of the school.

Really? Has that been much of a problem down at the Augusta National Golf Club?

Of course not. In fact, as noted above, the name is even shortened in common parlance to “Augusta.” Yet, its recognition and reputation have spread across the globe – giving the city a good name in every civilized country of the world.

Names don’t create excellence; excellence creates names. And Augusta has a pretty good one.

“University of Augusta” is student government President Ethan Holliman’s working favorite so far, as a member of a 10-person branding team tasked with whittling proposed names down to six by June 1. A state Consolidation Action Team will reduce the choices to three, and the state Board of Regents will choose the name by October.

There already are plenty of universities with “Georgia” in the name. There’s only one Augusta. It has given birth, and support, to these two fine institutions for decades. This community feels great pride in both, and has much invested in their growth and success. One would hope that this community’s early and eager support for the consolidation of the two schools will stand us in good stead at the Regents.

And if the Regents want a name that transcends borders and connotes a far-flung nature, few names do that as well as the simple name of “Augusta” – while also making it unambiguous where it’s located.

“The names University of Augusta, Augusta State University or Augusta International University can be a calling card,” wrote local attorney and Augusta graduate John C. Bell Jr., in a column on these pages this past Sunday. “The prominent use of ‘Augusta’ in the name would promote rather than diminish the potential national and international impact and prestige of our university. The University of Chicago is a far more prestigious institution than the University of Illinois. The prestige of Amherst, Williams, Davidson, Wake Forest, Cambridge and Oxford is not impaired by the diminutive size of the towns for which they were named.”

We should think as much of the word “Augusta” as the rest of the world does.

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carcraft
28495
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carcraft 04/29/12 - 03:25 am
2
0
Why don’t we just adopt a

Why don’t we just adopt a symbol that is unpronounceable like Prince, and then as things keep changing there will be no need to change the name, and it won't cost the tax payers millions! We could then say I go to the college that was fomerly known as Augusta State or MCG or Paine or whatever else gets incorporated into the “enterprise”!

FriedFacts
61
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FriedFacts 04/29/12 - 05:37 am
1
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Excellent editorial that hits
Unpublished

Excellent editorial that hits on all the pertinent points. I'll only add one thing since this idea of creating an international institution has been kicked around by some who feel like it should be included in the name.

Using the word international in the name is not necessary. Exactly as the editorial notes, the name becomes associated with greatness as with Duke and company. Florida International doesn't suddenly become a well known international university because of their name, but the University of Miami is well known internationally.

The University of Augusta is perfect. Georgia Health Sciences Center can continue to be the branch of the university involved with medical education and health care. Simply put U. of Augusta above GHSU.

skeptical
84
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skeptical 04/29/12 - 07:12 am
1
2
Y'all have to be kidding. U

Y'all have to be kidding. U of Augusta? At least we will be the only 200,000 population town with a school named after it.

It's just about impossible to come up with a good name for an absurd idea. Some things don't take a shine no matter how much polish you use.

countyman
21643
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countyman 04/29/12 - 08:24 am
0
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The university of Augusta is

The university of Augusta is by far the best choice...

I don't know if people associate Fort Gordon with Augusta over the National and James Brown...

The new university will continue to grow, and Augusta will have alot more than 200k residents in the future...

whatmistake
100
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whatmistake 04/29/12 - 09:47 am
0
1
Whatever options they're

Whatever options they're presented, let's hope regents have the foresight to ignore any that include the word "International". Georgia A&M remains the best suggestion made. So far.

FriedFacts
61
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FriedFacts 04/29/12 - 10:21 am
1
0
I know we're all just having
Unpublished

I know we're all just having fun with the name, but I have to ask what Ft. Gordon has to do with naming the school? Also, what does the county population have to do with it? Who knows the town where Ft. Polk is located? Big and small cities have universities named after them.

Lastly, we already have the University of Georgia, Georgia Tech, Georgia Southern, Georgia State, Georgia College and State, Georgia Southwestern, Georgia Perimeter College, Georgia Highlands and Georgia Gwinnett.

University of Augusta is unique. It appears to be the name the students want and the Chronicle. I agree it's best. Besides, Countyman likes it. What more do you need?

willie7
1047
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willie7 04/29/12 - 12:20 pm
1
0
Augusta University or
Unpublished

Augusta University or University of Augusta--Better yet, Augusta State University---EITHER one would be great.

iLove
626
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iLove 04/29/12 - 12:36 pm
0
0
Never mind
Unpublished

Never mind

willie7
1047
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willie7 04/29/12 - 12:54 pm
0
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University of Akron ,is one
Unpublished

University of Akron ,is one of the best schools in the midwest,
is named for a city the same size of Augusta, Akron , Ohio. Akron has a population of 199,000. Its engineering school compares with MIT.
The University has over 200 programs and schools with an enrollment of 29,000 students.
It specializes in polymer and Goodyear has a high rise building on campus. The research department contributes 6 million dollars annually in license products.
This editoral is correct---"Excellence creates names".
Therefore, I would like to see the college named University of Augusta.

curly123053
5378
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curly123053 04/29/12 - 12:57 pm
0
0
East Georgia State would be

East Georgia State would be practical with Augusta being on the eastern edge of the state. The name does not need to have anything showing it as a medical school. Vanderbilt and the University of Texas both have well respected medical schools without referring to themselves as medical universities.

socks99
250
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socks99 04/29/12 - 04:34 pm
0
0
How about, "The Medical

How about, "The Medical College of Georgia?" We'd all call it "MCG," for short!

Pu239
284
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Pu239 04/29/12 - 05:26 pm
0
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I'm leaning towards
Unpublished

I'm leaning towards Wassamatta U....or U of C-A (University of Cool - Augusta)

skeptical
84
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skeptical 04/29/12 - 06:57 pm
0
0
Willie7, it's interesting to

Willie7, it's interesting to me that, despite > 20 yrs in higher education, I really have never heard of the University of Akron.

Fiat_Lux
16444
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Fiat_Lux 04/29/12 - 07:10 pm
0
0
Augusta University seems the

Augusta University seems the best choice to me, and as names go, on a par with other notable names like Duke University, Yale University, Stanford, Harvard and so on. It is, as the editorial says, clearly identifiable with the first word of its name.

And "AU" is a better acronym than "U of A".

howcanweknow
2307
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howcanweknow 04/29/12 - 08:39 pm
0
0
Unless you are in the

Unless you are in the military, you are not likely to know much about Fort Gordon outside this area. I never heard of it until I moved here.

specsta
7139
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specsta 04/29/12 - 11:41 pm
0
0
James Brown University, or

James Brown University, or JBU. Has a nice ring to it...

howcanweknow
2307
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howcanweknow 04/30/12 - 08:12 am
0
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What fine academic endeavors

What fine academic endeavors did JB aspire to?

Little Lamb
49138
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Little Lamb 05/01/12 - 07:15 am
0
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Central Savannah River

Central Savannah River University

CSRU

Little Lamb
49138
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Little Lamb 05/01/12 - 07:16 am
0
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We need something in the name

We need something in the name to remind us that it is merged —

Merged Augusta University

MAU

Little Lamb
49138
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Little Lamb 05/01/12 - 07:19 am
0
0
Or, if we want to stress the

Or, if we want to stress the location in eastern Georgia —

Eastern Merged University

EMU

The sports teams’ mascot is a no brainer.

Little Lamb
49138
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Little Lamb 05/01/12 - 07:45 am
0
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ACES wrote: We should think

ACES wrote:

We should think as much of the word “Augusta” as the rest of the world does.

That reminded me of the famous quote from Howard Roark in Ayn Rand's The Fountainhead:

But I don't think of you.

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