'AIM' for better school name

The Board of Regents could end the Georgia Regents University controversy with a win-win strategy for a best-fit name – using the term “institute,” and keeping all current names of colleges and universities therein.


The Georgia Institute of Technology is a University System of Georgia school example with divisions called colleges. An umbrella name such as the Augusta Institute of Arts and Medicine – with “Arts” referring to liberal arts, which includes science – preserves the names Medical College of Georgia, Augusta State University and Georgia Health Sciences University as divisions.

The major cancer research center could be the Augusta Institute of Medicine, AIM, with a public-relations slogan such as “AIM – aiming for the cure.” If the regents omit all words like “medicine” in our new name, future medical research funding may be unlikely. “Augusta” polls well. Over time with funding, AIAM can become a Research I institution, but “Rome was not built in a day.”

With AIAM, the regents win time, money and credibility. Money is saved by avoiding lawsuits and by creating easier marketing tasks. It is faster and cheaper to add plaques “A Division of ...” to all existing campus signs rather than to replace them. The regents and GHSU President Ricardo Azziz would gain credibility as competent stewards for state resources, showing they have the integrity and intelligence to choose fair and logical solutions.

A responsible name like AIAM frees up state monies for equipment, buildings and faculty statewide. It makes clear Azziz’s and the regents’ true intentions.

Augusta wins an honest chance at that Research I institution; keeps its proud history; and is allowed back on the team.

With the legislative will and a correct set of priorities, we can finally get down to business.

Michelle Benedict


Topic Page: University Merger


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