Another survey, another insult

Request for input on logo rightly greeted with skepticism

The fine folks behind Georgia Regents University want your opinion on the new school logo and colors.

This time, they swear they’ll listen.

After a $45,000 survey on what the new name should be for the consolidation of Augusta State University and Georgia Health Sciences University – and after the survey results indicating that people nationwide preferred “University of Augusta” were completely ignored – Augustans are understandably just a tad cynical about being asked their opinions now.

“Haven’t we heard this before with the NAMING of the University?” one reader posted below a Chronicle story about the new survey of alumni and others, being conducted via e-mail.

“If it is like the last survey, it is meaningless,” wrote another. “I don’t think I am speaking for myself, I DON”T TRUST THEM.”

“Fool me once, shame on you ... Fool me twice ... well you know the rest,” declared another.

Is being surveyed about the logo and school colors – choices the school administration itself came up with – supposed to make us feel better? “Here are the choices we’re giving you,” school officials are essentially saying. “Which one do you think we did the best job on?”

Brilliant. Not only do we get to go through the process of giving input again – the last one was phony enough – but this time the further insult is that we’re being asked to rubber-stamp the choices that school officials are spoon-feeding to us.

One graphic expert we asked said the choices being voted on in the survey are clunky, dated and uninspired. It looks like art by committee.

Did they ask graphic design students at Augusta State University for input? Or were they afraid what the answer might be? As can be discerned from the above online comments, this community is still feeling pretty disrespected and disenfranchised about how cynical and disingenuous the naming process was.

Fact is, the Georgia Board of Regents, who were asked to approve the Georgia Regents University name, were never told the $45,000 marketing survey that revealed “University of Augusta” was the most popular choice of respondents nationwide. By contrast, Georgia Regents University was given the unenthusiastic welcome it deserved.

Now they swear your opinion counts. And it may – since you’re being asked to select among the officials’ top choices anyway.

Results of the survey, which was sent out Friday, were expected to be compiled as early as today.

The thing is, the residual anger and skepticism – folks just don’t trust these officials anymore – will last a lot longer than any email survey.

But they’ll probably just ignore that too.

Consolidation of ASU and GHSU approved
Survey results will select new logo and colors for GRU
Departments shift to different spaces in university merger
Legal challenge to consolidated university's name narrowed by Regents University
Azziz looks for even bigger statewide consolidated university by 2030
Augusta will be in consolidated university name, but not officially
Gov. Nathan Deal urges compromise in GRU name controversy

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