Republicans and Democrats agree that even more powerful blows will come later, as GOP nominee David Perdue and the independent super PACs that support him try to use the Nunn campaign’s words against her in a deluge of television attacks. Outside groups have already spent more than $8 million on the race.
“The outside groups are going to take this and go nuclear on her,” Georgia GOP strategist Joel McElhannon said.
The memos were published by the conservative magazine National Review, which said they were unintentionally uploaded to Nunn’s campaign Web site in December.
A super PAC financed by billionaire conservative Joe Ricketts, the TDAmeritrade founder and owner of the Chicago Cubs, was first to turn material from the memos into an ad, backed with a seven-figure buy this weekend.
The 30-second spot from Ending Spending Action Fund follows previous Ricketts attacks on Nunn. The new ad uses quotes from the leaked document to tell voters that “Nunn’s campaign worries she’s too liberal … a lightweight … not a ‘real’ Georgian,” among other charges. Those partial quotes come from the document’s outline of attacks that Nunn could expect from Republicans.
McElhannon said the GOP will continue using the memos to buttress their claims that Nunn is “being dishonest with voters” by campaigning as a moderate “who is above all the usual politics.”
A top Nunn backer, former Democratic Rep. George “Buddy” Darden, downplayed the expected GOP offensive: “This is all stuff they would say anyway. This will ultimately just be a blip on the screen.”
Nunn said the disclosure doesn’t change her fundamental message.
“What’s remained constant is we’re focused on talking about a collaborative approach ... and changing the culture in Washington,” she told The Atlanta-Journal Constitution this week.
She had already taken to criticizing Ricketts on the campaign trail even before the latest attack ad, casting him as an example of outside money that poisons the political process.
The document is a compilation of consultant-written memos that detail Nunn’s hopes to increase minority voter turnout while building campaign funds.
The outline of Republican attacks notes everything from her ties with national Democrats to loose associations between her Points of Light Foundation and a Palestinian charity with its own alleged link to Hamas. Both get mention in the Ricketts ad.
Gathering such details isn’t uncommon in a major campaign, but GOP consultant Chip Lake said having the most frank assessments on paper is unusual.
Every campaign depends on money, but the Nunn memo states plainly that “hitting our targets will require us to prioritize fundraising above all else and to focus the candidate’s time on it with relentless intensity.” The document identifies the Jewish community as a “tremendous financial opportunity” but cautions that “the level of support will be contingent on her position” on Israel.
Nunn doesn’t shy away from the fact that she grew up in suburban Washington while her father, Sam Nunn, represented Georgia in the Senate. But one memo says that to reach small-town and rural voters, the campaign should present “Michelle and her family in rural settings with rural-oriented imagery.” There also are plans for events with farmers and gun owners, whom the memo describes as “validators.” Said Lake, “That makes it awfully easy for us to say, ‘Look, she doesn’t really care about you. She’s just using you.’ ”
At the least, Nunn supporters concede that the leak is an unwelcomed bump for a candidate with little to no margin for error.
Several Democrats were reluctant to discuss the memos or their fallout publicly but noted that many portions Republicans have been most gleeful over are simply the Nunn campaign predicting Republican lines of attack.
McElhannon argued: “It won’t matter whether that fairly represents what her consultants actually said. Everyone in this business is a used-car salesman to some degree.”