The first e-mail came in Saturday – before the Sunday paper with the new headline and sans serif fonts had hit anyone’s doorstep.
And it was sent, and set, to make a point. The e-mail text came in at 4 points tall, and I needed to blow it up several times to read it:
“I am wondering whether you would consider enlarging some of your type so that it can be read without having to use a magnifying glass.”
Your passion and humor continued after you saw the changes come Sunday morning.
“I can’t read the little writing on the death list. This thing is made to read and let’s see if you can’t straighten this thing out,” said one anonymous caller.
Twelve of you called me Monday – with more e-mailing to point out the error with the list of deaths on the front of each day’s newspaper.
“Wouldn’t it make more sense to bold the names of the people who died rather than the city they are from?”
Yes, it does. It was an unintentional mistake that has been corrected since Tuesday’s editions.
Two people pointed out the difficulty in reading our slogan: “The South’s oldest newspaper – Est. 1785.” We are still working to get that one right.
Some of you called and asked whether we were putting less ink on the paper because “everything looks light.” Our production director, Pat McCue, assures me we haven’t changed any of our printing processes.
For every call or e-mail complaint, there was more than another that went like this:
“I just wanted to call and leave a compliment about the new fonts and promos. Everything looks neater, tighter, sharper. The headlines got more information in them. And you can tell a difference more easily between the big stories and the less important ones.”
One caller left me the following voicemail, “I sure did like the old font better.”
Two of you on the phone would not take my word that the story font is exactly the same.
The breakout boxes and some of the smaller type did change. It is lighter, and we are working on that.
Longtime subscriber Harold Tiller also called but didn’t want to talk fonts. He just wants us to stop hiding the Business news so far back in the paper.
Mr. Tiller, we will work on that, too. Thanks to all for your feedback.