Of course, every day’s paper looks a little different from every other day’s. The news of the day is never the same, and like snowflakes, no two editions of The Augusta Chronicle have been the same.
But as we have periodically done in our 228 years of serving the community, we are updating the way the paper looks.
Nothing extreme. Just a little light work. New headline fonts, new color palette, new promos on the front page.
What isn’t changing is the story text. The size of the type and the font it is displayed in will stay exactly the same as it has for the past 10 years – when we first went to full electronic pagination and spent many hours trying to match the size and shape of the type you had been reading the paper in for many years before.
The changes will be most noticeable on the front page – where the new style of promos will help you navigate to what is most interesting inside the paper – and get the newspaper noticed in the boxes in the street and the stands inside area stores.
You will also notice our new headline style. We are changing the font after 12 years. The headlines in today’s newspaper are various faces of the Century family. Starting Sunday, they will be in the Kepler family.
Beyond the change in appearance, this narrower font will help our copy editors pack more information right up front about why each story affects you.
Studies show how important it is to get readers to stop while first scanning a page in order to get them to read the story. And the font we were using was built for a time when newspapers were printed on paper much wider than they are today.
Editorial cartoonist Rick McKee spearheaded the changes for us. You will see his hand in some of the new promos on the top of the front page.
Rick was our graphics editor when I started here back in the mid-1990s, and we spent many hours working on Sunday packages and special sections and treatments.
Since he started drawing cartoons, this is the first time we have worked together in more than 15 years. And he has done excellent work – creating a color palette for our designers and making a new promo style. I think you will grow to love the fonts he has chosen.
So, take Sunday’s paper out for a test spin. Drink it in for a few days. Let it grow on you, and we can both leave Century in the past.
But, as always, let me know what works and what doesn’t work. We will be examining it and tweaking it in the coming weeks and months.
The newspaper is always under construction. It is a daily work in progress. It has been since the beginning of this enterprise.
Our evolution goes on and you continue to be an important part of it.