At 9 a.m. Saturday, 10-year-old Taylor Magier was ready to go to the Augusta Exchange Club Fairgrounds for Powerfest 2K12.
“Mom, come on,” said the die-hard OMG Girlz fan. “It’s 9 o’clock. Let’s go, let’s go.”
Jamy Magier looked at her daughter and shook her head. Being from New York, Magier was excited to be able to see a large outdoor show like Powerfest for an affordable price.
“A show like this in New York would be so expensive and overcrowded,” she said while standing with her family to the left of the stage. “We love Augusta; this is something we wouldn’t be able to do up there.”
For the annual outdoor show, there were more than 28 performers scheduled on the main stage and 12 on the Empire Auto Stage. Tickets were $12 in advance and $20 at the door.
Powerfest has a strong focus on local talent, said radio personality Kydd Joe from WPRW-FM (107.7).
“It’s almost a community service,” he said. “We always try to go back to local. We are a radio station; we are connected to the community.”
The station auditioned local talent a few weeks ago, and those that scored highest were invited to perform for an expected crowd of more than 10,000 people Saturday.
“It’s a great thing,” Joe said. “We don’t get these types of events in Augusta often.”
For Aiken-based hip-hop duo 2am, performing at the fairgrounds was an opportunity to promote their soon-to-be-released album. Made up of two Midland Valley High School graduates – Tony Priest, 22, and Yung Fantasy, 20 – 2am performs at clubs and bars across the Augusta area.
“The crowd was good,” Priest said of Powerfest. “They were hollerin’.”
For 25-year-old Thomson rapper P.Boy.D., performing on stage was a way to showcase his talent at a bigger venue.
The Kanye West and Jay-Z fan said he performs all over the area and will have a show Thursday in Thomson.
“I’m an entertainer,” he said. “It’s my God-given ability.”
The all-ages crowd was given a sunny day to browse the many food and retail tents, in addition to the dozens of cars showcased opposite the stage.
The show’s headliners, including OMG Girlz, Travis Porter and Cash Out, performed later in the afternoon. Everyone performed for free, said Selina Hamby-Butler, of radio station WKSP-FM (96.3).
For 16-year-old Getavious Maddox, of Burke County, Ga., Porter was the reason to travel to Augusta.
“We’re having fun,” he said while watching 2am perform. “But Porter is why we came.”
Taylor Magier also had one focus from the time she and her mother walked over to the fairgrounds.
“The OMG Girlz,” she said. “I like their style.”