Still, pedestrians run across the busy, multilane highway and hop the rails instead of using the crosswalks at intersections.
"They are nowhere near as cautious as they need to be," said Dennis Ellis, a traffic engineering technician. "They cross wherever they want to."
In 2010, 98 pedestrians were hit by cars, according to Richmond County traffic engineers. Four of those pedestrians died.
So far this year, 20 people have been hit, two teens were killed, and a child is in critical condition.
Engineers are concerned pedestrians aren't taking their own safety seriously.
"They believe that everyone is going to slam on the brakes for them and that they're completely covered in a force field that will protect them," said Ellis. "You see it all the time."
The top three locations in 2009 and 2010 for pedestrian-related accidents, according to traffic engineering records, were Wrightsboro Road, Deans Bridge Road and Mike Padgett Highway.
Even where crosswalks are available, pedestrians often don't bother with them, according to Richmond County sheriff's Capt. Scott Gay.
To determine whether an area needs more crosswalks or signs to aid in a high-pedestrian area, engineers start by conducting a pedestrian count. During the process, an engineer counts the pedestrians and locations where they cross.
About 10 years ago, a pedestrian study was conducted in the Laney-Walker Boulevard area from R.A. Dent to 15th Street.
"They were crossing every which way," Ellis said. "One of the things we saw that could better help them is selective points."
The Medical College of Georgia helped engineers create selective areas for crossing by placing fencing and vegetation to guide pedestrians toward a safer crossing area.
An upcoming project, funded by the state, will redesign another portion of 15th Street, from the Wrightsboro Road overpass to Walton Way, to make it more pedestrian-friendly.
Ellis said the state began pushing the project because of the number of pedestrians in the area.
Also contributing to the number of pedestrian strikes in Richmond County are children and intoxicated people who wander into traffic.
On Easter, a 2-year-old boy was struck by a vehicle after breaking away from his grandmother and running into traffic on Belair Road.
The toddler remained in critical condition Tuesday.
Ellis encouraged parents to discuss the dangers of the road with their children at an early age.
In October, Donovan Brown Jr., 9, was killed in a hit-and-run while walking home with two teens on the edge of Travis Road about 9 p.m. Authorities are still searching for the driver of the red pickup or SUV that hit him.
On the day after the accident, Ellis observed more following a similar pattern.
"It was an hour after dark, right there in the marking where the wreck took place, there were about 10 young men his age walking down the middle of the road," he said. "All were wearing dark clothing."
He observed a similar situation only months before, in June, when a 2-year-old was killed after running into the street to chase a ball on Boykin Road.
In the week after, children could still be found unsupervised biking and playing ball in the same location after dark.
"People need to take responsibility for what they're doing and teach their kids what to do," Ellis said. "There's only so much you can do to protect people."