Changes in seating promoted

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New club seating and a lounge at James Brown Arena could generate $250,000 to $300,000 in additional annual revenue for the Augusta-Richmond County Coliseum Authority, officials said Tuesday.

The project includes a seating section with wider, upholstered seats along the lower west sideline, a club lounge behind them, and access between the lounge and seats, according to a proposal from Odell Sports & Entertainment, which offered to design the project for $15,060.

Design and construction of the project must fit within the authority's existing $5 million budget for improvements at the arena and Bell Auditorium, or it might have to be abandoned, authority Chairman Cedric Johnson said.

On Tuesday, the authority named its two top choices for the architectural and engineering firm for the project: Augusta firms Dickinson Architects and Woodhurst.

Board member Shirley Darby asked whether the local firms couldn't design the club seating and lounge work just as well. General Manager Monty Jones said Odell and Loudermilk Group were recommended by the authority's management firm, Global Spectrum and are experts in the field.

Despite being privately managed, the facilities continue to operate at a loss, with a loss of $634,267 last year, and Johnson said it was critical to focus on ways to cut expenses and generate revenue.

"It's important for us ... to run this just like it was our own household," he said. "It needs to be the focus of what we're trying to do."

A down economy saw the number of events under budget again last month, but Global Spectrum will make up the numbers soon with big acts such as the Augusta Futurity, the Ringling Bros. and Barnum & Bailey circus, and singers Dierks Bentley and Keith Urban, Jones said.

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Insider Information
4009
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Insider Information 01/25/11 - 06:00 pm
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Can we put Global Spectrum in

Can we put Global Spectrum in charge of the DDA?

tuffenuf4u
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tuffenuf4u 01/25/11 - 06:01 pm
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Keith Urban, who is "married

Keith Urban, who is "married to Nicole Kidman and things like that," Jones said.-What has the person he is married to got to do with his ability to draw an audience.? They are both entertainers but in completely different venues.But on the other hand, maybe she will come with him. Not!!!

Just My Opinion
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Just My Opinion 01/25/11 - 06:32 pm
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$15,000 to put in new, wider,

$15,000 to put in new, wider, upholstered chairs in a new club seating area, plus a club lounge area, plus special access to the seating and the lounge?? All that for $15,000??? If they're going to do this, I sure hope it looks like it cost more that $15K to do it. My point is that that is not much money to do something that is supposed to "Wow!" people into wanting to sit and relax there, for extra money. And how many seats are they talking about? And how much extra are they talking about charging people to sit there? I am NOT against this idea at all, I just hope they think it out well. I would hate for people to go to a concert and then see this section half empty because it costs too much. And what about the certain attractions like wrestling? Are people willing to pay extra to sit in that type of section, or is that section just going to be there for concerts? Just wondering.

countyman
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countyman 01/25/11 - 07:35 pm
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Just my opinion.. The $15k is

Just my opinion.. The $15k is the cost of the design for the new club seating section with wider, upholstered seats along the lower west sideline, a club lounge behind them and club access between the lounge and seats...

I think the keyword in the sentence is the word 'design'.. The construction cost to add those amenities would be alot more than $15k...

Clux99
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Clux99 01/25/11 - 07:44 pm
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"and Keith Urban, who is

"and Keith Urban, who is "married to Nicole Kidman and things like that," Jones said."

Talk about an LOL moment!!!

raul
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raul 01/25/11 - 08:04 pm
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Is the person referenced Mr.

Is the person referenced Mr. Cedric Johnson or is it somebody names Jones? I got confused.

usapatriot
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usapatriot 01/25/11 - 08:39 pm
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The article didn't spell out

The article didn't spell out who makes up for the $634,267 operating loss. My guess is ARC taxpayers.

So, they're going to make it up with the Futurity and Circus? Those two were there last year.

Guess we're banking on Dierks & Nicole Kidman for $600k +.

If if sucks in tax payer money, mothball it until some sucker comes along to buy it, privately.

Be forewarned. They want to pay someone to run the transit system too. It's only $5 million in the hole per year.

Clux99
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Clux99 01/25/11 - 09:58 pm
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Actually usapatriot,

Actually usapatriot, according to Ch12 today, the transit system loses $400,000 per year, but we get your point.

Just My Opinion
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Just My Opinion 01/26/11 - 04:56 am
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county, thanks for that

county, thanks for that clarification. Okay, so now I'll switch to rolling my eyes over the other side of this...$15K for just the DESIGN?? Dang, that's expensive! I guess there's no satisfying me, huh?

usapatriot
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usapatriot 01/28/11 - 08:11 pm
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Clux>> In 2010, the bus

Clux>>

In 2010, the bus system operated at a $5 million deficit, said the city finance director, Donna Williams.

http://m.chronicle.augusta.com/news/government/2010-12-02/area-bus-rider...

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