It is a national movement -- and this week, its epicenter will be in Augusta.
The International Mountain Bicycling Association's 2010 World Summit will bring about 350 visitors this week.
Although riding local trails is part of the program, the participants will focus much of their time on their sport, its impact on the nation's recreation industry and the best ways to blend trails with the environment.
"We'll be providing 55 volunteers who are helping support the event," said Paul Farrow, the president of the Southern Off-Road Bicycle Association's Central Savannah River Area chapter, an IMBA affiliate. "We'll be transporting bikes for the visitors, bringing water coolers, things like that."
The conference headquarters is at the Augusta Marriott Hotel & Suites, where a Mountain Bike Expo will be set up from 1 to 8 p.m. Thursday and Friday, featuring vendors, club booths and equipment.
The summit isn't a bike race -- but an opportunity for experts from across the nation to discuss topics important to cycling groups, said IMBA communications director Mark Eller.
Speakers will address IMBA's public lands initiatives to blend sustainable wilderness planning with bicycle access; funding options for new trails; the environmental impact of mountain biking; youth cycling programs; design tactics for sustainable trails; building public-private partnerships and more than a dozen other topics.