The telephone poll of 449 likely voters conducted by InsiderAdvantage on Thursday found 42 percent in favor of the special purpose local option sales tax package and bond issue and 35 percent against, with a 4 percent margin of error. Twenty-three percent were undecided.
InsiderAdvantage CEO Matt Towery said he chose words to use in the automated poll carefully – “a little bit of sweet and a little bit of sour” – because voters of every stripe generally have a tough time approving any tax.
The poll question, which mentioned funds for public safety, roads, bridges and economic development, found the most support among younger and white voters. Nearly half of those ages 18-44 supported the package, and 47 percent of white voters favored it. Only 31 percent of white voters opposed the sales tax extension and bond issue.
Among black voters, 38 percent supported the new 1 percent sales tax, which would replace the current tax in 2016. Thirty-nine percent were opposed.
Genderwise, male voters were more in favor of the sales tax package (46 percent) than female voters (38 percent).