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Augusta officials plan to check ticket broker licenses

Friday, April 5, 2013 6:48 PM
Last updated Saturday, April 6, 2013 2:20 AM
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Buyer – and seller – beware.

Augusta officials will be out next week checking the licenses of ticket brokers to ensure that those who are trading in Masters Tournament badges are complying with state and local laws.

Augusta Licensing Manager Larry Harris said he and other inspectors will make the rounds Monday on Washington Road and other streets surrounding Augusta National Golf Club, looking for ticket brokers who have set up shop.

State law requires that those who buy and sell sporting event tickets must acquire a special ticket broker’s license and register with the Georgia Athletic and Entertainment Commission.

Less than 20 companies or individuals hold active licenses, which cost $500 per year, according to state records. In addition, brokers must register with Augusta and purchase a temporary business license for the week, Harris said.

As of Friday, only about five brokers had done so, Harris said. He expects that the city will issue about a dozen local licenses to brokers before the week is over.

“Each location has to be licensed,” he said. “They may buy two or three licenses because they have more than one location.”

Those who fail to purchase a license can be charged with a misdemeanor and be subject to jail time and fines, if found guilty.

Ticket brokers aren’t the only temporary businesses that have to register with the city, Harris said. Every vendor that intends to set up shop selling waters, food or other items must also buy a business license, he said. He estimated that at least 100 such licenses are issued each year during the tournament week.

Inspectors will be checking those licenses also, but they will be coming back repeatedly to make sure ticket dealers are following the law.

“We will come back a couple of times,” Harris said, explaining that Wednesday also is a good day for inspections because the Par 3 Contest at the Masters generates more business that day. “There’s always a lot more traffic on Wednesday.”

Coming Sunday

Although Augusta National Golf Club policy prohibits the resale of Masters tickets, there is a vigorous market for practice round tickets and tournament badges not far from the gates of course.

Comments (15) Add comment
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itsanotherday1
42139
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itsanotherday1 04/05/13 - 09:59 pm
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It may not be legal, but if

It may not be legal, but if it is; I wish the AGNC would restrict the resale of Masters badges. That would be consistent with the aura and history of the Masters being a super exclusive tournament that caters to the ordinary. Badges embarassingly cheap to patrons; concessions at costs that give ordinary concessionaires cardiac palpitations, and so on.

To me, it is just a paradox they would stand by and accept such profiteering when the whole history of the tournament has focused on the opposite.

csrareader
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csrareader 04/05/13 - 10:57 pm
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Waste of law enforcement

Waste of law enforcement resources.

etlinks
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etlinks 04/06/13 - 04:44 am
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Very good comment

Very good comment itsanotherday1.

Blueskies
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Blueskies 04/06/13 - 06:00 am
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Give them a break

If a person wants to allow another person in using his tickets what's the big deal? How would you feel if every event gets so "exclusive" that YOU would be denied access, say to the final four or the superbowl? Stop being so snobby & give them a break!

Bodhisattva
5991
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Bodhisattva 04/06/13 - 06:50 am
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3
I'm glad that all other crime

I'm glad that all other crime ceases in Augusta during this one week in April so law enforcement is free to focus on these heinous acts.

jimmymac
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jimmymac 04/06/13 - 07:35 am
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TICKETS
Unpublished

If I buy or own a ticket to any event it should be my business if I let someone else in to see an event that's so difficult to get tickets to see. Augusta is just making money of these licenses and the tickets they give out to people trying to buy tickets. Most coming from out of town don't know that Augusta is ready to slam them for just trying to buy a ticket. They bring money into the area and are willing to spend it but Augusta's short sighted approach leaves many vowing never to return.

Riverman1
82382
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Riverman1 04/06/13 - 07:49 am
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I suspect the powers are

I suspect the powers are behind this crackdown, but we have to do all we can to protect our great sporting event. We are the luckiest town in America to have this yearly fantastic event.

justthefacts
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justthefacts 04/06/13 - 08:28 am
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Same in Atl

State law. It's enforced at every sporting event in the state. Why should the Masters be exempt?

JRC2024
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JRC2024 04/06/13 - 09:26 am
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I have to buy a business

I have to buy a business license to operate, workers comp insurance, liability insurance, and license bonds in every county and city where I work. That is state law and everyone should operate under the same law. I also have to buy a permit on every job I do. Costs a lot of money each year.

my.voice
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my.voice 04/06/13 - 09:41 am
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This is the influence of the

This is the influence of the AGNC. You are dealing with an extremely persnickety crosss section of society here, they truly are a cut above everyone else. While other sporting venues may get spot checks, the wave of local TAX FUNDED resources is much larger than it would be for any other event.

Every year, I just hold my breath for MW and just look for Sunday to pass.

Riverman1
82382
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Riverman1 04/06/13 - 09:56 am
1
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"While other sporting venues

"While other sporting venues may get spot checks, the wave of local TAX FUNDED resources is much larger than it would be for any other event."

Keep in mind the business and taxes the Master's generates. Also, realize they privately pay off-duty officers for all the police protection.

justthefacts
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justthefacts 04/06/13 - 10:17 am
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Me thinks

my.voice has never been to a Falcons/Braves or Hawks game.

bubbasauce
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bubbasauce 04/06/13 - 11:34 am
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Well that just blows me away!

Well that just blows me away! Officials do indeed want their little piece of the Masters pie. $500.00 a pop for a temporary one week license! Give me a break man! Good ole government hard at work for you and me. They're probably just mad they can't find a ticket. Ha
What a joke!

Conservative Man
5447
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Conservative Man 04/06/13 - 01:28 pm
0
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Will "Operation Rolling Thunder"...

...be put into mothballs for this week or will the RCSO view it as a target rich environment with all the out of towers to pick and choose from?....

Blueskies
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Blueskies 04/06/13 - 02:33 pm
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At least with licensed brokers it cuts down on fraud

They may charge a little more but at least you know you have you're not going to be buying bad tickets or being handcuffed at the front gates. You get what you pay for. You know the old adage; "if it sounds too good to be true, it probably is".

Darby
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Darby 04/06/13 - 10:05 pm
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As someone who is NOT a big sports fan...

will someone explain to me (in simple terms) just who is hurt by scalping tickets?

Wondering also who coined the term "scalping" and if it's related to the American Indian practice, just who is getting "scalped"?

Is the Augusta National getting preferential treatment? Is the all out police assault on "scalpers" just a way to raise money for the local treasury?

I've been to one professional sports event in my entire life and so I'll admit that I have no idea what the fuss is about and until today, I've never asked anyone either.

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