Education

More News | |

'Augusta' left out of Georgia Regents University signs

Monday, Jan. 13, 2014 6:13 PM
Last updated Tuesday, Jan. 14, 2014 2:26 AM
  • Follow Education

New signs being installed on Georgia Regents University campuses are missing one thing that was promised during the fierce public outcry over the renaming of the consolidated school – the word “Augusta.”

Back | Next
Signs installed last month on campus differ from the plans published by Georgia Regents University officials in August. These plans were published in the university's newsletter, GReport.   SPECIAL
SPECIAL
Signs installed last month on campus differ from the plans published by Georgia Regents University officials in August. These plans were published in the university's newsletter, GReport.

In August, university officials revealed blueprints showing that “Georgia Regents University Augusta” would replace “Augusta State University” on the brick pillars at the school’s entrance on Walton Way and other gateway signs throughout the campuses.

The plans for the $3.8 million project were vetted by students, faculty and staff members and authorized by the Board of Regents of the Uni­ver­sity System of Georgia, according to the university’s newsletter, GReport.

University officials changed direction, however, and signs installed last month read “Georgia Re­gents Uni­ver­sity” above “Uni­ver­sity System of Georgia,” with no “Augusta” in sight.

“Basically I feel like they have stabbed every citizen of Augusta in the back by eliminating our name,” said Fleming Norvell, who donated money to build the school’s J. Fleming Norvell Golf House. “They haven’t lived up to their word in many ways, so the fact ‘Augusta’ was left off the signs really doesn’t surprise me.”

David Brond, GRU’s senior vice president of communications and marketing, said the staff decided it would make more sense to have the university’s official name on the gateways to the school; that would eliminate confusion for visitors and stay consistent with branding guidelines.

“The final signage that is being placed as we speak on the campuses now has been tweaked, yes, from what we were sharing, but those were conceptual ideas,” Brond said.

Many in the community were outraged when the GRU name was chosen for the consolidated ASU and Georgia Health Sciences University, even after a $45,000 study found that the University of Augusta was the top choice in all of its national, state and local surveys.

President Ricardo Azziz announced a compromise in October 2012 with Save the A, a group of business people and community members who organized against the change. Azziz said the GRU name would remain but that Geor­­gia Regents University Au­gusta would be used by all athletic teams and appear on all materials, shirts and cups and in the logo.

Save the A Chairman Nick Evans said he understood that to include entryway signs and any other signs promoting the school, because Azziz agreed to include “Augusta” in the logo.

“They have not lived up to our agreement, and they have not done what they said they would do,” Evans said. “It’s disturbing and it’s unfair, and it again puts us in a position that there’s distrust with the leadership of the school.”

Evans stressed that his group was never against the concept of the consolidated university and supported the goal to become a top American research institution, but felt the naming process was conducted unfairly.

Brond said “Augusta” will be included on flags, posters and interior signs but not on the main gateways. The sign project is in the beginning of three phases and will take months to complete on the health sciences campus and on the satellite campuses in Athens, Albany, Rome and Savannah.

Brond said marketing is constantly being tweaked and that updated brand guidelines will be issued this year. In those revised guidelines, Brond said, athletic teams and other marketing will continue to use the Georgia Re­gents University Augusta name.

“Really it’s not about the signage; it’s about the educational quality provided, the academic programs, the research,” Brond said. “The signage is literally just a gateway to get people to our campus.”

Comments (61) Add comment
ADVISORY: Users are solely responsible for opinions they post here and for following agreed-upon rules of civility. Posts and comments do not reflect the views of this site. Posts and comments are automatically checked for inappropriate language, but readers might find some comments offensive or inaccurate. If you believe a comment violates our rules, click the "Flag as offensive" link below the comment.
thauch12
6161
Points
thauch12 01/13/14 - 07:19 pm
18
2
Cue the floodgates...

1. Terrible decision on the part of those in charge of GRU marketing.
2. Great opportunity for the AC to get some interest in a story.

This is just going to reopen all those wounds (as rehashed in the article above...I wonder why). Brace yourself for the firestorm folks.

Just My Opinion
5280
Points
Just My Opinion 01/13/14 - 08:03 pm
24
2
Face it...Nick Evans was

Face it...Nick Evans was hoodwinked! He thought he was dealing on a fair and equitable playing field, but he was being lied to the entire time.
Mr. Azziz (note I didn't use the moniker of "Dr.") is a scoundrel, who has no remorse in getting his agenda put through. What's sad is he has brought down the integrity of the institution he was charged to elevate and advance. He now has scared little sycophant minions who will do his dirty work for him.
And I hope nobody is waiting on a sincere apology from any of those people.

Riverman1
79536
Points
Riverman1 01/13/14 - 08:11 pm
21
2
Liars!!!

Liars!!!

redapples
657
Points
redapples 01/13/14 - 08:36 pm
21
2
I'm not surprised one bit and

I'm not surprised one bit and I believe that was the plan all along!

IBeDogGone
2871
Points
IBeDogGone 01/13/14 - 08:38 pm
18
2
Marion Williams

Marion Williams should jump on this band wagon and leave alone his agenda with employees being RC residents. Azziz (notice just my opinion I put no title in front of his name) needs to start packing and find him another commuity and university that is not as proud of Augusta as we are.

corgimom
28051
Points
corgimom 01/13/14 - 08:51 pm
13
2
That was the plan. Azziz got

That was the plan. Azziz got exactly what he wanted.

galaxygrl
1165
Points
galaxygrl 01/13/14 - 09:00 pm
13
1
Mr. Hull

Sounds to me like Mr. Hull has his first problem as a regent.

Dixieman
12947
Points
Dixieman 01/13/14 - 09:05 pm
13
2
And...

...people here are surprised that this happened?
I'm not.

deestafford
23828
Points
deestafford 01/13/14 - 09:13 pm
19
2
Now, who in the world is surprised....

Now, who in the world is surprised about this when you are dealing with deceitful, lying people whom you can't trust. Wouldn't it be interesting if a graffitti artist went and added "Augusta" to the sign as was promised?

The idea to eliminate "Augusta" from all aspects of the school was the plan all along when the lefty from the left coast was brought in. Yeah, they are going to put "Augusta" on somethings...only those things that will stay in the basement and never see the light of day.

Let's see if the new regent, Mr Hull, has any cahones or is going to be a footstool for Azzizzizzizzi.

Georgialina
7441
Points
Georgialina 01/13/14 - 09:42 pm
14
2
Oh No!

Well I am shocked.....NOT!!! Stevie Wonder could see this was coming!

OJP
5935
Points
OJP 01/13/14 - 09:49 pm
8
5
Eh

Tempest in a teapot.

WMartin
119
Points
WMartin 01/13/14 - 10:01 pm
13
2
Azziz knows what is good for all of you.

Azziz knows what is good for all of you. Now everyone be quiet and shuffle along. Never question Der Feurer.

GiantsAllDay
9063
Points
GiantsAllDay 01/13/14 - 10:12 pm
12
2
I would say that we were sold

I would say that we were sold a bill of goods, but that would be inaccurate. What really happened was a bill of goods was forced down our throats.

avidreader
2995
Points
avidreader 01/13/14 - 10:17 pm
17
2
Azziz the Despot!

Azziz, it's time you GRU A pair. You have no compassion for our community. You're a twenty-first century carpetbagger.

Amen!

justputtin
1384
Points
justputtin 01/13/14 - 10:17 pm
14
4
They took the logo off the golf team

Remember when the golf team had the logo photo shopped and taken off the shirts and hats when they were national champions? This gruup has no shame or honor. Assiz needs to go someplace he is wanted. These guys remind me of our occupant of the White House.

avidreader
2995
Points
avidreader 01/13/14 - 10:46 pm
8
1
To McManus

Good reporting on GRU.

moderate321
314
Points
moderate321 01/13/14 - 11:06 pm
9
2
Board of Regents Input

GalaxyGrl: I think that Mr. Hull has found out that being on the Board of Regents means that they do exactly what the Chancellor and Governor tell them to do.

There was never any intention to use the name "GRU-Augusta".

raul
4155
Points
raul 01/14/14 - 12:28 am
9
2
And that proposal to build

And that proposal to build the hospital in Columbia County? Be very wary of whom you are dealing with. They are not "men of their word."

Oh, and do you really think David Brond made the decision on the signs for the reasons given. Brond didn't make any decision, IMO.

Frank I
1158
Points
Frank I 01/14/14 - 12:33 am
6
2
Branding..

I've gotta say, I knew "branding" meant t-shirts, lunch boxes, and whatnot sold at the bookstore and that's it... I bet they don't even put the Augusta t-shirts out for sale at the Fieldhouse when the ball teams play.. can't believe Mr. Evans fell for that..

sand gnat
397
Points
sand gnat 01/14/14 - 01:19 am
7
2
Frat House

Why not place one of these large GRU logo signs in the front of the
frat house on Milledge Road that the prez has the honor of occupying?

tanbaby
1293
Points
tanbaby 01/14/14 - 07:07 am
0
0
i truly hope that no one is
Unpublished

i truly hope that no one is actually surprised at this......

seenitB4
81577
Points
seenitB4 01/14/14 - 07:22 am
4
5
Keep him Richmond county

He would probably try to wipe Columbia county off the map too.

TrukinRanger
1748
Points
TrukinRanger 01/14/14 - 07:46 am
0
0
maybe the signs will start
Unpublished

maybe the signs will start disappearing in the middle of the night...

GnipGnop
11529
Points
GnipGnop 01/14/14 - 08:40 am
9
2
All ye peasants

Bow down before the king...you are mere underlings under the foot of his majesty. Anyone that is surprised by this isn't very schooled in Augusta politics.

curly123053
4240
Points
curly123053 01/14/14 - 08:54 am
4
4
LIARS

When you are dealing with socialistic liberals this does not surprise me! From the White House to GRU they are all liars!

Rob Pavey
533
Points
Rob Pavey 01/14/14 - 09:01 am
11
1
quote of the week award goes to......

“The final signage ... has been tweaked, yes, from what we were sharing, but those were conceptual ideas." David Brond, senior vice president/marketing and communications, GRU.

Bizkit
29219
Points
Bizkit 01/14/14 - 09:11 am
4
3
Disrespectful Truthful?-tell

Disrespectful Truthful?-tell that to Azziz and GRU. They reap what they sow.

justputtin
1384
Points
justputtin 01/14/14 - 09:16 am
6
5
Quote of the week

I would agree Rob. Just like "if you like your........ you can keep your..............." They operate from the same manual.

Bizkit
29219
Points
Bizkit 01/14/14 - 09:29 am
4
3
It's a shame Augusta use to

It's a shame Augusta use to have two really good colleges-Augusta State and the Medical College of Georgia. Now Augusta has no schools-say what GRU??? Never heard of it but it's a shame a town this size doesn't have a major university.

LillyfromtheMills
12659
Points
LillyfromtheMills 01/14/14 - 09:30 am
2
2
I like the

Graffiti idea. We lost the war again...

Back to Top

Top headlines

Commission rejects tax jump

Seven commissioners nixed a proposed tax increase Monday that would cost a typical homeowner $70 a year, leaving the countywide millage unset with just a few days to meet state deadlines.
Search Augusta jobs