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GRU colors, logo and seal chosen in survey

Thursday, Dec. 13, 2012 10:22 AM
Last updated Friday, Dec. 14, 2012 2:07 AM
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Those supporting Georgia Regents University will be sporting blue and silver gray next year. But for at least the rest of this academic year, fans will still cheer on the Au­gus­ta State University Jag­uars.

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Of those who responded to the survey, 44 percent preferred this logo for Georgia Regents University.  SPECIAL
SPECIAL
Of those who responded to the survey, 44 percent preferred this logo for Georgia Regents University.

The colors for the consolidated Augusta State and Georgia Health Sciences universities received 55 percent of the votes in a survey of 46,000 students, faculty, staff and alumni, the university announced Thursday.

A total of 6,357 votes were cast, with 68.7 percent, or 4,372, coming from Georgia. The largest response came from alumni, 36.2 percent, and students made up 29.2 percent.

The response rate, 13.7 percent, was in the 10 percent to 20 percent range that other consolidating University System of Georgia schools saw in their surveys, said David L. Brond, the senior vice president for communications and marketing.

“I felt comfortable that we were hitting a survey response rate of 10 to 20 percent, given the fact that it is the end of the semester, it is the end of the calendar year, it is the holiday season,” he said. “Because we had a good representation of alums and faculty and staff and students, 14 percent is a good number.”

Blue was part of both color combinations in the survey because it was one of Augusta State’s traditional colors.

Because of NCAA rules, the Jaguar teams must finish out the academic year competing as Augusta State, Brond said. The Jaguar will be retained as the mascot, and work has begun on what it will look like for the new university, he said.

“One of the things we’re working on is how to draw the Jaguar icon,” Brond said. “It has been drawn a bunch of different ways by a bunch of different people and (we need) to have some consistency of that mark.”

Those taking the survey also chose a logo and seal for the new university, both of which will include the name Augusta even though it is not part of the official name.

After the new name was chosen in August, Augusta business leaders launched a campaign to get Augusta in the name. In a compromise, university officials agreed to make its brand Georgia Regents University Augusta. That name that will appear on all of its materials, such as letterhead, shirts and caps.

The consolidation was approved Tuesday by the Southern Association of Colleges and Schools Commission on Colleges. The state Board of Regents is expected to give its final blessing Jan. 8 meeting and will then appoint GHSU President Ricardo Azziz as the new president.

The new university’s brand will not appear in public until after that vote, and then a long process for changing stationery, signs and apparel will begin, Brond said.

It will not be a matter of at “midnight on Jan. 10 all of a sudden the signs are all going to change,” he said. “It’s too costly to do it that way, and it is just not the most efficient way of doing it. This will be a process over time.”

There was a need for new signs, and money was set aside in the budget before GHSU was created in Feb­rua­ry 2011. Little was spent except for temporary signs with the new name after the possibility of consolidation was raised later that year. Those old plans for GHSU are being “dusted off” and updated to include the Summer­ville campus, but that process will take time, Brond said.

Noting that at least one of the survey winners was not his personal choice, Brond recalled the university’s promise to abide by the results.

“When we said we were going to survey people, the university community, we did actually take the results and this is what the selection was,” Brond said. “I can tell you that everybody in this organization, from Dr. Azziz to the students, had one vote. This is where we’re going.”

Like many students on both campuses, second-year medical student Harrison Grace was preparing for exams and not focusing on the results of the survey.

“Everyone is kind of busy and not really paying attention to it,” he said. The end results were neither “offensive or “inspiring” but “a little bland,” Grace said.

What they will provide is what the end result of the consolidation should be, he said.

“A clean slate,” Grace said.

Survey respones

Here is a breakdown of the survey responses by the different groups that received it:

GroupNo. of responsesPercent of total
GHSU faculty and staff1,84629
Augusta State University alumni1,27720.1
ASU students1,12317.7
Georgia Health Sciences University alumni1,02316.1
GHSU students73511.6
ASU faculty and staff3445.4
Other90.1
 
Total6,357100.0
Comments (20) Add comment
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scamp1
103
Points
scamp1 12/13/12 - 11:09 am
12
0
GRUgly

GRUgly

Farmboy
1019
Points
Farmboy 12/13/12 - 11:11 am
13
0
Just my opinion...

The name Harvard University will never be changed. Think about that. It cheapens the school when you change the name and go thru all of this..

jrsc429
408
Points
jrsc429 12/13/12 - 11:12 am
5
0
The supporters have spoken

The supporters have spoken and have chosen the new logo and colors. Or are the Board of Regents and Dr. Azziz going to go with something different? Remember the last time, when a name for the consolidated schools was voted on?

Riverman1
94500
Points
Riverman1 12/13/12 - 11:40 am
7
5
I say we simply call the

I say we simply call the undergrad part Augusta since it's under GRU. It's not ideal, but it's better than calling it GRU. The basketball and baseball teams will simply be Augusta. Sort of like Duke, Syracuse, Auburn, etc. It could be a way around Azziz's foolishness.

skeptical
84
Points
skeptical 12/13/12 - 11:50 am
9
0
Seal

Unity flame? Cut me a break. The seal is simply fugly.

TrulyWorried
16758
Points
TrulyWorried 12/13/12 - 12:30 pm
7
1
Removal

of comment - guess they did not like what I had to say

grinder48
2066
Points
grinder48 12/13/12 - 12:53 pm
0
0
GRU - Augusta GRU - Other Places
Unpublished

They OK'ed GRU - Augusta to make it a natural progression to GRU - Athens, GRU - Macon, GRU - McBean, GRU - Bogart, GRU - Gumlog, GRU - etc. ...

NrthAugustaSam
504
Points
NrthAugustaSam 12/13/12 - 01:18 pm
7
0
Riverman is Right!

Again. We will call it Augusta!

Fiat_Lux
16455
Points
Fiat_Lux 12/13/12 - 02:44 pm
3
0
Dreams of a different future than this

"The USG Board of Regents is expected to give its final blessing to the new university at its Jan. 8 meeting and will then appoint GHSU President Ricardo Azziz as the new president."

I know. It's a foregone conclusion, but really, wouldn't it be a nice little gift to us if they just didn't? Of course, it's more likely that lightening would strike all of them at the same moment, but still...

bdouglas
5787
Points
bdouglas 12/13/12 - 02:55 pm
5
1
The logo itself (or logotype,

The logo itself (or logotype, as it were) that was chosen is more what I would call the lesser of 3 evils. The fonts in any of the choices are very dated in terms of nailing it down to an 'era' of typefaces. Think of some of the fonts you see used on old school buildings and other places built in the 60's or 70's. They all had a similar typestyle. The typestyles in all of the logo choices are very 'current', but none of them are 'timeless'. The kerning (spacing) between the letters and words under the GRU is also rather awkward.

Now think of any prestigious university and most of them have very standard looking serif fonts with a dominant logo of some sort. Think of UGA with the arch on its logo, South Carolina with the gates to the Horseshoe on theirs, Georgia Tech with Tech Tower on theirs... All use an iconic symbol of the university along with very timeless font styles. The fonts used in the logo (and especially the 'seals') are all tied very much to this era and aren't something that will stand the test of time. I'm sure Azziz will enjoy how "cool" they are this year, though.

OpenCurtain
10049
Points
OpenCurtain 12/13/12 - 03:27 pm
5
1
Not surprised

How quick this was announced and approved.
Or should I say preapproved?

OpenCurtain
10049
Points
OpenCurtain 12/13/12 - 05:20 pm
4
1
Since Augusta College is officially no more

What's to keep some enterprising person or group from starting a NEW Augusta College?

SemperParatus
3225
Points
SemperParatus 12/13/12 - 06:25 pm
6
1
Nathan Deal

Keep our governor's name in mind when it appears on the next election ballot. He could have put an end to this mess but chose not to. Riverman, you are right! Your idea is great!

Techfan
6462
Points
Techfan 12/14/12 - 03:48 am
0
2
A name nobody likes. A logo

A name nobody likes.
A logo nobody likes.
Colors nobody likes.
Time to change the mascot and motto. It's a shame the "Banana Slugs" has been taken by UC Santa Cruz, but we could still be the "Chiggers" or the "Fighting Azzizes". How about a motto of, "Nomen Nostri Contraho Combibo"?

seenitB4
98886
Points
seenitB4 12/14/12 - 06:17 am
1
1
What is in a name

Does Tobacco Road & Gods Little Acre ring a bell withya......

What about the name Adolph Hitler......how many kiddies do you see with that name....

Little Lamb
49371
Points
Little Lamb 12/14/12 - 09:09 am
0
0
Names

I foresee a time soon when the name "Regent" becomes the most popular name for boys. It just sounds so powerful and masculine.

Regent Johnson

Regent Roberts

Regent Williams

It could take off in popularity.

Little Lamb
49371
Points
Little Lamb 12/14/12 - 09:20 am
0
0
Augusta College

Open Curtain asked:

Since Augusta College is officially no more, what's to keep some enterprising person or group from starting a NEW Augusta College?

Out on Wylds Road is a facility named Virginia College in Augusta. That enterprising person could do well to establish an Augusta College in Virginia. That would really get under the skin of the trustees of Regent University up there.

Old Timmer
260
Points
Old Timmer 12/14/12 - 12:09 pm
0
0
Does anybody think we give a crap!

Seems they are celebrating only 13% as a real victory when what it really means is 87% do not care. If this were an election people would be harping about the "low" turnout. Not this crowd! Logos ... who cares after the second stupid name change. It just keeps getting more ridiculous every day while the budget is cut. AND Azziz participated by cutting his annual Christmas party. What a guy.

scamp1
103
Points
scamp1 12/14/12 - 06:41 pm
0
0
Cut Christmas party

I guess Azziz finally got a slap on the hand for spending - maybe. The marketing firm that came up with the GRUgly logos cost a half million. He was going to spend another half million on his move up the hill, but that was not enough to get his palace to his liking - and the Chronicle was snooping around. (Go Chronicle) Of course, he still plans on spending a half million on his garage. Half million here, half million there ... fire people here, fire people there. That,s nice.

JRC2024
10635
Points
JRC2024 12/14/12 - 10:45 pm
0
0
It will always be Medical

It will always be Medical College of Georgia and Augusta College to me no matter the name. At the Suzy Bogguss concert at the Imperial tonight the crowd was calling out college names to Mrs. Bogguss and someone yelled GRU. She said GRU, what is that and the crowd laughed and then laughed at Azzzzz.

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