Survey results will select new logo and colors for GRU

 Officials planning the consolidation of Augusta’s two state universities are seeking input on selecting the new school’s logo and color scheme.

More than 46,000 people – alumni, staffers and students – were sent surveys by e-mail Friday, asking them to select, from the choices given, a logo, colors and a seal for Georgia Regents University.

The school – a consolidation of Augusta State University and Georgia Health Sciences University – is expected to be approved by the Georgia Board of Regents on Jan. 8.

David L. Brond, the senior vice president of communications and marketing at GHSU, said the survey results will carry 100 percent of the weight in deciding the final designs and colors.

Each of the three logo designs incorporate “GRU” and “Augusta” in the design. The survey also offered two options for color schemes, each including the current shade of blue used by ASU.

“The secondary colors are either going to be a silver gray or a red,” depending on survey results, Brond said.

He said the survey was done “in-house” using online marketing tools, so there were no additional costs involved.

“This was not something we wanted to have a market research firm do,” he said.

Brond said the survey will be completed Wednesday and results will be announced no later than Thursday.

“Whichever one has the most votes, then that’s the one that will be selected,” Brond said.

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Topic Page: University Merger

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