Augusta will be in consolidated university name, but not officially

MICHAEL HOLAHAN/STAFF
Barry Storey (from left) and Nick Evans, both with Save The A; GHSU President Ricardo Azziz; and Hank Huckaby, the chancellor of the University System of Georgia, talk with reporters after the announcement.
Thursday, Oct. 25, 2012 11:38 AM
Last updated Friday, Oct. 26, 2012 1:37 AM
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After a fierce public protest, Augusta was added to the name of the consolidated Augusta State and Georgia Health Sciences universities – if not officially..

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GHSU President Ricardo Azziz (second from right) talks to reporters with Barry Storey (from left) and Nick Evans, both of Save the A, and University System of Georgia Chancellor Hank Huckaby.  MICHAEL HOLAHAN/STAFF
MICHAEL HOLAHAN/STAFF
GHSU President Ricardo Azziz (second from right) talks to reporters with Barry Storey (from left) and Nick Evans, both of Save the A, and University System of Georgia Chancellor Hank Huckaby.

“Georgia Regents University Augusta” will appear on all materials, shirts, cups and in the logo, said GHSU President Ricardo Azziz, who announced the branding change Thursday morning with University System of Georgia Chancellor Hank Huckaby and “Save the A” members Nick Evans and Barry Storey.

“I think we got a great compromise,” said Evans, a leader of the group that opposed a name that was first approved by the regents.

The move comes after weeks of negotiation and months of protest when Georgia Regents University was selected Aug. 7 by the University System of Georgia Board of Regents.

“We finally have found a way to agree on including Augusta in the official logo and brand name and marketing and communication efforts of the new consolidated university,” Azziz said. “That is something that will allow us to recognize the statewide efforts and the statewide relevance, and recognize our city as we move forward to become the great American university that we all expect to be.”
The name will not go back through the Board of Regents process to be changed, spokeswoman Christen Carter said.

Evans said the new brand name was “wonderful and I think this is the right thing for all in our community.”

“I want to thank everybody from the governor’s office to the chancellor to Dr. Azziz,” he said. “Everybody has been great in reaching this compromise. We are ready to rally our community and move forward.”

Changing the brand name and logo is “within the purview of the university,” Azziz said, and “has received the blessing of the chancellor.”

“That is what is important and that is what is needed,” he said. “What we will see, and what the world will see and what the state will see, will be Georgia Regents University Augusta.”

The Georgia Regents name was chosen despite a $45,000 study commissioned by a GHSU-ASU consolidation group that found University of Augusta was the top choice in all of its national, state and local surveys.

The name Georgia Regents University did not make the top three in the one survey in which it was included.

The Georgia Regents name was picked despite a cease-and-desist letter from Regent University in Virginia days before the Augusta vote . Regent University said the new name would violate the trademark on its name and filed suit in federal court, but the Georgia attorney general’s office is seeking to have the suit dismissed.

The protest took on a larger stage in late September when local business people launched the Save the A campaign, gathering thousands of signatures asking that the University of Augusta become the new name.

Hundreds of yard signs proclaiming “Save the A” dot the landscape across Augusta.

Huckaby said the campaign “played a factor in that but it wasn’t the only factor.”

The university system and all parties went into discussions with an open mind, he said, and he praised the community’s efforts to support the new university.

“I’m delighted we can move on from this point,” Huckaby said. “I have been and continue to be excited about what we are going to do here in Augusta through this university.”

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sstea
1184
Points
sstea 10/25/12 - 12:44 pm
9
0
Common sense - you have no

Common sense - you have no idea how much time and effort I have put into this issue or any other issue. If people being concerned about the name change bothers you so much maybe you should put your time and effort into another article.

Scott Michaux
171
Points
Scott Michaux 10/25/12 - 12:56 pm
11
0
U of A

Perfect. This will make it easy to ignore the silly "GR" part and abbreviate it to UA - University of Augusta. Problem solved.

seenitB4
87110
Points
seenitB4 10/25/12 - 01:18 pm
3
0
How long does it take...

How long does it take to get over a slap in the face......ask a woman who has ever been abused....a lllloooooooonnnnnnggggg time....sometimes never.

NrthAugustaSam
475
Points
NrthAugustaSam 10/25/12 - 01:29 pm
9
0
University of Augusta

We will just have to call it that..... Let's call Azziz "GONE" as soon as possible while we are at it!

grinder48
1954
Points
grinder48 10/25/12 - 01:34 pm
0
0
Shaky Main @ 12:29
Unpublished

That's exactly what I was thinking ... it opens the door to there being multiple GRUs: GRU Augusta, GRU Macon, GRU McBean, GRU Keysville, GRU Blythe, GRU Girrard ... I personally never thought keeping Augusta in the name necessarily a good idea but GRU?! GRU is ridiculous ... and GRUA is no better. But get used to it, they'll never change it another time, the only hope now is the Regents University lawsuit and, unfortunately, I think adding "Augusta" to the name probably weakens the Regents University case.

The Bean
80
Points
The Bean 10/25/12 - 01:37 pm
8
0
?!

You've GOT to be kidding me! I knew there was the possibility it could get worse, but C'MON!!!

Little Lamb
45908
Points
Little Lamb 10/25/12 - 02:08 pm
6
0
GUAR

I loved Rob Pavey's post above where he rearranged the four words to get RAGU.

Then I noticed you could rearrange the words to Georgia University Augusta Regents and you have the ending of the school mascot.

JaGUARs
- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -

Slightly off center, but you know the American English pronunciation of the mascot is ja·gwar, just two syllables. But the British English pronunciation is three syllables, ja·gyoo·ar. We will have to come up with a new Augusta English pronunciation for the new school mascot: ja·groo·ar.

bentman
455
Points
bentman 10/25/12 - 02:21 pm
8
0
Can we look forward to

Can we look forward to Georgia Regents University Millen, Georgia Regents University Sardis and Georgia Regents University Pooler?

Nick, you lost your spine. You caved.

kiwiinamerica
942
Points
kiwiinamerica 10/25/12 - 02:28 pm
0
1
Be careful what you wish for....
Unpublished

Well they did it folks, they "saved the A". Y'all happy now? Didn't think so.

Seriously though, this is a "jump the shark moment" for this academic institution. This marks the fourth name in three years; MCG, GHSU, GRU and now GRUA. Would anyone like to bet that there won't be a fifth name or a sixth? I'm sure there's people pushing for it right now. This is quite simply, ridiculous. No, not the name itself. That's almost irrelevant, now. I'm talking about this apparently never ending change in identity and the turmoil associated with it.

No serious academic institution can continue down a road to nowhere, playing this game of "who are we?" Over a century of stability and name recognition has been utterly destroyed. All you budding physicians and dentists in Atlanta and Savannah and Macon......how'd you like your medical diploma to say you graduated from "Georgia Regents University Augusta"?? Uh.........where??

There is no sensible solution to the problems created by the asinine merger of the state medical school which trains physicians and scientists and a small liberal arts commuter college which teaches people how to read. None. This name change fiasco is not the problem. It's just a symptom of the problem and it won't go away, no matter what name they dream up next.

dlatrell
11
Points
dlatrell 10/25/12 - 02:27 pm
3
3
Who was on the naming committee??

There could not have been one member on the renaming committee from Augusta!! The most simple fix across the board would be to University of Georgia - Augusta Campus and UGA School of Medicine - Augusta Campus...especially since the University System of Georgia governs the whole state of Georgia's collegiate system!!

curly123053
4669
Points
curly123053 10/25/12 - 02:32 pm
4
2
This is it

I don't see the name being changed again unless that Virginia school forces the issue. This is a dead case now.

Tullie
2930
Points
Tullie 10/25/12 - 02:33 pm
10
1
Kinda Dense

Don't you think?

To spell it out, the problem has been with the Georgia Regents part of Georgia Regents University.

I was under the impression the Save the A people wanted University of Augusta..not for them to tack Augusta on the end of it making it Georgia Regents University Augusta .

I also was under the impression Virginia Regents Universiity has a problem with the Regents University part as they were told before picking GRU.

My problem was how the name change was done, the $45K survey ignored, the waste of the first name change on signage, etc., the apparent lack of understanding or caring Azziz has with his community and so on.

bentman
455
Points
bentman 10/25/12 - 02:40 pm
9
2
The problem of this whole

The problem of this whole situation has never been the name. The name is only a symptom of the problem. The problem is Azziz, a cancer within our community.

Cynical old woman
1102
Points
Cynical old woman 10/25/12 - 02:40 pm
10
2
Lotta hype no results

Lot of signs, lot of signatures, lot of press, lot of money wasted, for NOTHING! Think I will just transfer to Georgia Regents University Waynesboro. I think the Save the A group drank some of the Azizz koolaid.

Fiat_Lux
15420
Points
Fiat_Lux 10/25/12 - 02:44 pm
8
2
The best thing I've seen yet

was the handwritten note on the reserved parking space sign under Azziz's name: "This is the name that needs to change"

Hip, hip for that clever graffiti writer!

caddie160
52
Points
caddie160 10/25/12 - 02:46 pm
9
0
These are

the dumbest smart people I have ever seen in my life.

Garrardo
11
Points
Garrardo 10/25/12 - 03:29 pm
7
0
How Do You Build the Perfect Camel?

...ask a committee to design a horse. Branding laws broken: not memorable, not distinctive, not meaningful or relevant, provides no value proposition, confusing, no prestige on a regional or national level, except for the word "Georgia" could exist anywhere, just fill in the town's name...well done politicians. You've pummeled this to death to a nice milk toast solution no one is compelled by...thanks.

...point to ponder
755
Points
...point to ponder 10/25/12 - 03:20 pm
7
0
No. Not good.... We don't

No. Not good.... We don't want this " add on".
Fight on! The group obviously missed the mark on this so called "compromise".

...point to ponder
755
Points
...point to ponder 10/25/12 - 03:30 pm
8
0
The "save the a" group missed

The "save the a" group missed the mark.... No one likes Georgia Regents University no matter the added Augusra tag.. The best outcome was to go back and leave the names unchanged....GHSU and ASU.

KSL
129329
Points
KSL 10/25/12 - 03:44 pm
3
1
They surely have spent/and

They surely have spent/and are spending a lot of money to save money. How much more can they afford to save?

Not quite sure how they can justify opening numerous satellite branches around the state and then say they are merging two dissimilar old institutions to save money.

obkad
222
Points
obkad 10/25/12 - 03:56 pm
7
0
new name

Put Augusta Regents University.....ARU..

A ------- R U Listening!!!!!

jbenny2010
263
Points
jbenny2010 10/25/12 - 04:06 pm
8
0
What the. . . .

HAHAHAHAHAHAHAHAHAHAHAHA! This is even worse than GRU. Will this nightmare ever end?

CryoCyberTronics
392
Points
CryoCyberTronics 10/25/12 - 04:06 pm
4
0
Due diligence

The University of Georgia from here in Augusta Georgia now it's only fitting that everything comes full circle...! Just like to say to all the Augustans and their efforts to get Augusta in the new U's name and keeping in the progressive augustine tradition just as those who who had faith and courage to name Eugunge Talmadge Memorial Hospital after the late Govonor of Georgia Eugene Talmadge in spike of his views of the Georgia University Board of Regents...!!!

Fiat_Lux
15420
Points
Fiat_Lux 10/25/12 - 04:10 pm
7
0
Aw, darn. They removed his bunny ears picture.

Shucks. It was the most pleasant thing about this fiasco.

MOXrocks
53
Points
MOXrocks 10/25/12 - 04:16 pm
9
1
From Aiken

As a bystander from Aiken, I have to say, "thank God I don't live in Augusta." We've got our problems over here and all but the upper echelon of society in Augusta just doesn't get it. This is blatant and open disregard for the community you live in. Even people with in the community that normally can't agree on anything are in unison. If there were a time to stand up and really come against something as the community is doing, it's now. When one man wields such dictitorial power as Azziz the Disease, you know the system is rigged, no checks and balances. When I tell people where I went to college I prouldly say USCA, the A stands for Aiken and I am proud of that. This doesn't seem like it will end well unless the mule stops kicking.

rebellious
20779
Points
rebellious 10/25/12 - 04:14 pm
7
0
Widow's Peak

Azziz is working that Eddie Munster look! IMO this is spiteful obedience, you know like when your Mom makes you wash dishes and you intentionally leave egg on a plate. Your answer when reprimanded is "Well you said wash the dishes, and I did"

catfish20
258
Points
catfish20 10/25/12 - 04:15 pm
4
1
I think it is time to move

I think it is time to move on. We will probably do some creative abreviations on the school merchandise.

moderate321
321
Points
moderate321 10/25/12 - 04:18 pm
6
0
This actually a worse...

This is a worse outcome than the original name of Georgia Regents University. It will be much easier to move the entire thing somewhere else and marginalize the Augusta campus. Notice that this is NOT an official name change. This is about as slimey as they come. I am extremely disappointed.

AutumnLeaves
7667
Points
AutumnLeaves 10/25/12 - 04:55 pm
8
0
GRUA

GRUA sounds like a drunk losing his dinner over the porcelain pool. Yuck.

itsanotherday1
43014
Points
itsanotherday1 10/25/12 - 04:58 pm
3
0
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