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Panel recommends 6 names for consolidated ASU, GHSU

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Six names have been recommended from a work team for a new name for the consolidated university that will arise from Augusta State and Georgia Health Sciences universities, but 17 potential names are still in play.

The Consolidation Working Group met behind closed doors Wednesday in hopes of narrowing down the list. The group got a recommended list from the Branding Work Team for six potential names:

• University of Augusta

• George Walton University

• Augusta University

• Bartram University

• Georgia National University

• Georgia Regents University.

All of the names except George Walton University were market-tested nationally, and most received support in internal polling and community feedback, such as a poll on The Augusta Chronicle’s Facebook page, said Susan Barcus, the chief development officer for GHSU and co-chairwoman of the branding committee.

George Walton University placed fifth in The Chronicle’s poll and was a popular choice in the internal polling, Barcus said. Research by D.F. Treadwell on university naming considered by the committee showed that proper names are preferred by many for university names, said co-chairwoman Helen Hendee, the vice president for development and alumni relations at ASU.

There is a second list of 17 names, including the work team’s six recommendations, still under consideration by the working group that includes Georgia Arts & Medicine (Georgia A&M) University, which was by far the top choice in The Chronicle’s poll.

That name did not appear to be popular with some university leaders. To most of the country, A&M means Agricultural and Mechanical, and leaders didn’t want a name that they would have to explain, GHSU Provost Gretchen Caughman said.

“We felt like even though it might be great to marry the Arts and Medicine, having the A&M applied will just lead to confusion and needing to explain it all of the time,” she said.

All the data and work by the committee are before the working group, which will meet again in two weeks to come up with a final list of three names, Caughman said.

“There’s a lot of work to be done in the meantime, additional testing that we’ve asked them to go back and do, some questions we had about things,” she said.

That will go before the University System of Georgia Board of Regents on Aug. 8, but they are not bound by the list in picking a final name, said Shelley Nickel, the associate vice chancellor for planning and implementation for the system.

In the two previous chances to pick a new name for the consolidated university earlier this year, the regents picked one from the list in one case and went with one that was not on the list in the other, she said.

“They have strayed and they have stayed the course,” Nickel said. “I won’t predict which way this will go.”

The recommended list presented Wednesday differed significantly from a short list the branding committee released June 15. That list included no schools with “Georgia” in the name but did have the two Augusta choices.

The committee initially felt it would be hard to make the new university stand out from other schools
with “Georgia” in the name but later went back and
did national market testing with Georgia names, Barcus said.

One criterion the branding committee looked at was The Chronicle’s poll of top 10 suggestions from the committee, from a student online petition and from readers. Many of the selections from the poll are among the 17 the working group is still considering.

The debate over the new name among students, alumni and the community might be helping enrollment at ASU.

Applications for next year are “way up,” said Dr. Carol Rychly, the vice president for academic affairs at ASU.

“We think there may be a little buzz about what’s to come that is perhaps exciting folks,” Caughman said.

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AugustaProf
138
Points
AugustaProf 06/27/12 - 07:44 pm
2
0
Presser

http://asughsu.org/archives/611

According to the official presser, the names are (currently):

Augusta University
Bartram University
George Walton University
Georgia National University
Georgia Regents University
University of Augusta

To all who made their voices heard, you've significantly improved the six "finalists." University of Augusta is still far and away my choice, but there's no longer a name on there I couldn't live with. Perhaps your favorite choice isn't listed, but these are realistic and very acceptable names.

Ben There
56
Points
Ben There 06/27/12 - 08:04 pm
0
2
G.C.U. !!!!!!! GCU

G.C.U. !!!!!!!
GCU Jaguars!
Georgia Commonwealth University is perfect!

realitycheck09
312
Points
realitycheck09 06/27/12 - 08:19 pm
1
2
Too bad University of Phoenix

Too bad University of Phoenix was already taken.

haley118
4
Points
haley118 06/27/12 - 08:20 pm
0
2
HATE Georgia National

HATE Georgia National University and Georgia Regents University. Glad to see my first choice George Walton University made the cut tonight. Wouldnt mind Bartram University either. Hoping and praying that the Board of Regents will make a wise choice...

KSL
143428
Points
KSL 06/27/12 - 08:22 pm
2
0
#1 or #6

#1 or #6

KSL
143428
Points
KSL 06/27/12 - 08:26 pm
2
0
No to Bartram. Too much

No to Bartram. Too much expense for remarketing a name and the education for the reasoning behind the name.

slowpitch
119
Points
slowpitch 06/27/12 - 08:30 pm
2
0
southeast? A&M? commonwealth?

We're not in southeast Georgia.
A&M is an established suffix meaning Ag & Mechanical, not Arts & Medicine. A glaring error like that would harm the university's peer reputation.
Georgia is not a commonwealth. Again, words mean things and it's embarrassing to appear like we don't get it.
The rest seem too similar to online degree mills.

What's the objection to Augusta University with individual colleges having their own distinct identities (MCG, Hull School, etc)?

AugustaProf
138
Points
AugustaProf 06/27/12 - 08:56 pm
0
2
Bartram

Hey, Tom, no fair changing the article on us! :)

Regarding William Bartram, he's definitely more well known nationally than Walton. We may think he's some local dude since we have a Grovetown neighborhood named for a trail that was named for him, but he's Pennsylvanian. A very famous botanist / naturalist with numerous trails, highways, buildings, etc. bearing his name. His father, John, may even be more well known, though William was the one who wrote the famous book on his travels throughout the southeast.

'Course, the fact that I have to explain this may well be making your point for you...

Ben There
56
Points
Ben There 06/27/12 - 09:09 pm
2
0
Bartram was neither from

Bartram was neither from Augusta nor spent more than a couple of months here. I fail to see how the Bartram name conveys the essence of who or what we are about here in the Augusta area.

Insider Information
4009
Points
Insider Information 06/27/12 - 09:10 pm
3
0
1) If they can't handle the

1) If they can't handle the little things like merging names, how are they going to handle the big things like merging budgets, missions, administrations, etc?

2) How much money is it costing us to "market test" names? How much time, money and energy is going into all this? Absolutely ridiculous. Glad these 6-figure salary folks have nothing better to do. It should make budget cuts that much easier.

Riverman1
93345
Points
Riverman1 06/27/12 - 09:20 pm
4
0
It will be AU or UA...no

It will be AU or UA...no problem as long as Georgia is not in the name and it's especially not Georgia A&M.

Ben There
56
Points
Ben There 06/27/12 - 09:25 pm
1
2
If you read any of George

If you read any of George Walton's biography it's apparent that he was a Revolutionary War patriot. But his contributions to our country are minimal when compared to the likes of John C. Calhoun, Jefferson, Washington, Monroe, Alexander Hamilton, Aaron Burr, etc. Walton was a man of times and certainly no giant. While George Walton University has a nice sound to it, I don't think Walton's stature warrants naming a University after him.

kiwiinamerica
979
Points
kiwiinamerica 06/27/12 - 09:44 pm
0
1
Train wreck
Unpublished

If it is UA or AU, there will be administrators hanging by their necks from telegraph poles. Hundreds of thousands of dollars have been spent, maybe millions of dollars, not to mention this drawn out public debate, just to drop one word from the current ASU name? It's going to change from Augusta State University to Augusta University? Seriously? Wow......that ought to put MCG on the map.

Not!

What a fiasco.

And for the tenth time, the name of the university should have absolutely nothing to do with "what we about in the Augusta area" as a previous poster wrote. The National Institutes of Health who fund medical research in this country, couldn't care less "what we are about in the Augusta area." They don't care about golf. They care about science. Is that clear? This is not an exercise in aesthetics. It's an exercise in putting MCG on the map. Not a road map or a "Better Homes and Gardens" map but the map of academia. It's an exercise in ensuring that the new name reflects the fact that this university is a Tier 1 academic institution, so that researchers can get research grants and medical graduates and graduate students from the Grad school can be recruited to high profile institutions.

Anything with the name "Augusta" will be a kiss of death for the academic profile of this school.

I can't speak for ASU but this is shaping as an unmitigated disaster for the former MCG.

Current MCG Student
4
Points
Current MCG Student 06/27/12 - 10:33 pm
2
0
Put some effort into it

It would have been nice if they at least made it seem like they put effort into it. They were so against putting 'Georgia' in the name because it wouldn't distinguish us but then decide to 'market test' it and decide that now putting Georgia in the name is fine, you apparently just have to combine it with something stupid like Georgia National or Georgia Regents...That'll make us stand out for sure...Georgia National is the one with the teams that compete in the winter olympics right? Oh, that's the country?

And as far as not wanting a name that you have to explain, when you have to explain why certain ones are important to people from the Augusta area, I have a feeling random people around the country might need an explanation as well.

I have to be honest and say that all this 'market polling' is getting ridiculous at this point. Kinda like throwing feces against the wall and seeing what sticks. Whatever happens, at least I'll just always tell people I went to MCG and in Georgia everyone will know what that means.

...point to ponder
779
Points
...point to ponder 06/27/12 - 10:41 pm
6
0
....still a senseless waste of time

We had/have the Medical College of Georgia for 200 years.....the brand is nationally known. Very prestigious. None of the suggested names will ever carry the weight of history for this medical school. Azziz and the Board of Regents are carelessly and flippantly messing with something that is not broken. Who in the world allowed the name to change in the first place? The Board of Regents? and for what purpose?

And that first name change came before the merger. Merger, for what purpose? to save money they said...now another name change....*They still have no idea what they are about...and they jumped in the water without a life jacket!

The three criteria for a new name made no sense. Who made up the 3 criteria? The same person or entity that allowed the first name change in 200 years!

Leave the names alone....go back to MCG and ASU.....and get back to work! *Nothing in the rule book says any names have to change.

athome
95
Points
athome 06/27/12 - 11:57 pm
3
0
new u name

"hockeymann" and "point to ponder" WELL SAID! Couldn't agree more. What a tremendous waste of time and money. And great suggestion "slowpitch." Named colleges within a larger University are very common. Leaving the ASU name alone and have MCG a part of that saves the two names everyone has known and respected for many years (other that Azizz and apparently the Regents)

J. Haas
15
Points
J. Haas 06/28/12 - 12:00 am
2
2
George Walton Univ.

I think George Walton University is the best name out of all of them. For those of you who don't know, and judging from some of the above comments some do not, George Walton was a rather big deal back in the day. George Walton was an original Patriot during Colonial Times. Mr. Walton was one of the signers of the Declaration of Independence. He was a member of the Continental Congress and also the Georgia Militia. Walton fought in the Battle of Savannah during the American Revolution. He was wounded and taken prisoner by the British. After he was freed in a prisoner exchange and the war was over, Walton was elected Governor of Georgia. Shortly thereafter, he served as a United States Senator representing Georgia. Walton also was Chief Justice of Georgia.

He is buried on the hill and is the namesake of Walton Way, the road that connects MCG and ASU.

I feel that this is the best choice out of all the possible names because it is prestigious, historical on a local and national level, and connects to both of the institutions well.

wildman
1217
Points
wildman 06/28/12 - 03:31 am
2
0
Joke

This is the funniest thing lately, A/RC commission should thank this group for taking the spotlight off of them. All of the names to include the idea to merge is just stupid.

paperguy2
55
Points
paperguy2 06/28/12 - 06:03 am
0
0
Finally some choices

Much better than original list. Still prefer AU but Ga National U is nice idea (GNU or "new").
On a list on universitys, Augusta University would be higher and stand out more than University of Augusta.
A&M is a loser in spite of Facebook popularity.

Little Lamb
48900
Points
Little Lamb 06/28/12 - 06:42 am
2
0
15 Minutes

I guess Noble Jones’ fifteen minutes of fame is officially over.

Little Lamb
48900
Points
Little Lamb 06/28/12 - 06:46 am
2
0
Walton

For goodness sake, if you're going to name a decent-sized university after a human being, you don't need to include his first name. Please, oh please, just call it Walton University if that's the choice. George needs to go.

Little Lamb
48900
Points
Little Lamb 06/28/12 - 06:53 am
1
0
GNU

Paperguy has a point. If they call it Georgia National University, the acronym will be GNU. They will need to change the mascot from a jaguar to a gnu (aka wildebeest).

createyourfuture
68
Points
createyourfuture 06/28/12 - 07:02 am
1
1
Clarifications and my name

@hockeyman: tuition is set by the Regents; the naming has nothing to do with tuition. I see this over and over on the Chronicle. The Regents set the tuition rates for all the public colleges.
@J Haas: Walton is buried underneath the monument downtown in front of the courthouse, not on the Hill. George Walton was a fine fellow, until he was involved in a duel that killed his fellow signer, Button Gwinnett. Not the kind of taint I want on the New U.
My choice, Lyman Hall University. Lyman Hall was the other signer that is buried downtown. Hall was from Waynesboro, and was a physician. He also was on the committee that founded the University of Georgia. He was involved in no duels. If you are going to have it named after someone, he is your guy.
I would not be unhappy with Georgia A & M at all, but this insider's opinion is that it will be #1 or #3. The rest are just to fill the field. If they go to something else on the list, God help us...the students and faculty will be up in arms.
Oh, and if you want to know the real deal in college education right now, check out the Wall Street Journal's recent special section on Education; it is an eye-opener.

David Parker
7923
Points
David Parker 06/28/12 - 07:16 am
0
0
sorry , I drifted off.

sorry , I drifted off.

CryoCyberTronics
392
Points
CryoCyberTronics 06/28/12 - 07:30 am
0
0
If A Name Ever Had Any Authority!

How did the pollers not submit President Woodrow Wilson, As a possible name for, The consolidated University for concentration. Maybe The University would be entitled to new Presidential Library.

Little Lamb
48900
Points
Little Lamb 06/28/12 - 07:56 am
1
0
Market Test

From the story:

All of the names except George Walton University were market-tested nationally. . . .

Does anybody know how they do this market test?

Little Lamb
48900
Points
Little Lamb 06/28/12 - 08:03 am
1
0
Vanity

If the board members on the Board of Regents are as vain as we think they are, surely they will honor themselves and call it Georgia Regents University.

And speaking of vanity, let's look at this notion of naming universities after people. The practice is more widespread with private universities rather than state-supported universities, but there are exceptions. In Georgia's state university system we have Armstrong State University. Does anybody remember who Armstrong was and why they named a state university after him (or her)?

Anyway, in the private sphere, you name a university after the primary benefactor of the university; and not after some historical figure that had nothing to do with the university. Walton, Gwinnett, Hall, Bartram, Few, and the obscure Noble Jones should not be chosen because they had nothing to do with our merged university here in Augusta.

GA1234
10
Points
GA1234 06/28/12 - 08:15 am
0
1
Explaining a name

I started at MCG (not for med school) and when people would see what school I went to they would always comment "oh you are in med school?," and I would have to explain to them, "no, the school is just named MCG". I know this is going against a lot of popular opinions, but I didn't mind the changes from MCG to GHSU, although I don't know if GHSU would have been my choice if we had been given one. But with that said, already having the experience of explaining people that although the name of my school is X I actually study Y, it really wasn't that bad so having to explain A & M to people doesn't worry me. Maybe by doing that it will get us nationally recognized as the school that added a new meaning to A & M.

bdouglas
5776
Points
bdouglas 06/28/12 - 08:40 am
2
1
"Georgia National University

"Georgia National University ... The 'GNU' U!" I call dibs on the slogan if they pick GNU.

Surprised there wasn't a Deke University in there.
Or maybe a Fred Russell School of Academic Merit (FR-SCAM).
Ricardo Azziz College of Outstanding Opportinities for Learning (RA-COOL)
Sconyers BBQU?

noway
201
Points
noway 06/28/12 - 08:58 am
0
0
GCU

No, Georgia is not a Commonwealth, but if you look up the meaning of the word, it fits perfect. The definition of the word, when not capitalized is:
1. the body politic organized for the general good
2. a group of persons united by some common interest
3. (obsolete) the general good; public welfare
Using commonwealth isn't any different than using A&M in my mind.

The New U won't be just arts and medicine...there's business, political science, physics, chemistry, education, etc. It's not all encompassing either. So.... why not just Brand New State University (BNU). In Florida, they do have a college named 'New College of Florida". LOL

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