“We experienced a programming issue during one of our morning features at Augusta Exchange,” Russ Nunley, the vice president of marketing and communications for Regal Entertainment Group, said in an e-mail. “The issue was quickly identified and corrected and we are evaluating the nature of the problem to ensure it is not repeated.
“Management also addressed all of our guests’ concerns and sincerely apologized for this unfortunate isolated event.”
One concerned mother said on Facebook that children in the theater heard curses and saw suggestive images, including nudity, from the new Cameron Diaz and Jason Segel film.
Ellen Hotchkiss, a Greenbrier High School teacher, said she was late for the children’s movie but walked in with several youngsters in time to see Diaz removing clothing. She immediately turned around and alerted staffers. She said she was unsure whether the sequence was a trailer for the film or the actual movie.
She and other adults said they were met with a brusque “We’re working on it” from theater employees.
Hotchkiss said she wasn’t as concerned for the children in her group, who are near middle school age, as for some of the day-care groups with much younger children.
“I feel bad for all those ladies in charge of the day cares,” she said. “They’re going to have to send letters home or let the parents know (what their children might have seen).”
Staff members handed out tickets for a later showing at the end of the children’s film.