The 100 Days of Summer HEAT campaign is aimed at reducing fatal crashes from Memorial Day to Labor Day. Officers focus on high-speed, aggressive and other dangerous driving practices.
“Temperatures won’t be the only thing making the heat rise this summer,” said Harris Blackwood, the director of the Governor’s Office of Highway Safety. “From drunk drivers to aggressive speeders, all unsafe motorists will be feeling the HEAT.”
The Highway Enforcement of Aggressive Traffic campaign has been in Georgia since 2004 and will begin May 20. The start date coincides with the kickoff of the Click It or Ticket safety-belt initiative, which runs May 20 to June 2.
According to a news release, speed-related crashes and fatalities are on the rise in Georgia. In 2011, the state had 895 such crashes accounting for 35 deaths. Last year there were 1,115 crashes, with 37 deaths..
“Throughout the year, speed, drunk driving and unbuckled motorists and passengers are the top three causes of fatal crashes in Georgia,” Blackwood said. “That’s exactly why we launch Summer HEAT… to save lives. It’s not about ticket quotas, and it’s not about revenue. When more people are on the road during the summer months, we want them to get to and from their vacations safely.”
The campaign is run by a combination of police and sheriff’s officers, state troopers and Highway Enforcement of Aggressive Traffic units.
The units and troopers are already in Richmond County assisting with the last month of Operation Thunder, a 90-day campaign run by the Governor’s Office of Highway Safety that also cracks down on dangerous driving.