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Shopgirl: Pinterest philanthropy, lipstick shades and photography tips

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WHAT’S NEW

Many people have come to know and love Pinterest as a place to waste time and get countless ideas for do-it-yourself projects, but Elizabeth Arden has harnessed the social network’s tens of millions of users to energize a new philanthropic campaign.

“Pin It to Give It” donates one eyeliner for each repin to its charity partner of many years, Look Good Feel Better, a charity that focuses on helping female cancer patients feel beautiful during treatment. For each image repinned from their #PinItToGiveIt board, Elizabeth Arden will give Look Good Feel Better one eyeliner. They’ve committed to donate up to 10,000 eyeliners, and the campaign runs through July 25.

Technology is fun, and we see it used all the time to make companies richer, but it’s cool to see one company use it to help out. Check out Elizabeth Arden’s board at www.pinterest.com/elizabetharden/pinittogiveit, and learn more about Look Good Feel Better at www.lookgoodfeelbetter.org.

WHAT’S TRENDY

It’s funny how just about everything cycles through trends, from television shows (how many The Office copycats can we have?) to watches (think menswear). Right now, lipstick is the star of countless magazine pieces and online slideshows, so I thought I would share with you some of the most tried-and-true shades I have found.

For a bright, summery orange, try Revlon Moon Drops lipstick in Orange Flip. The color is punchy but not glow in the dark, and the consistency is just right with a touch of moisturizer to keep things smooth. The best red I’ve found is Sephora’s Maneater – don’t let the name scare you. It’s a great classic red that will make your smile super photogenic. L’Oreal Colour Riche Colour Ca­resse in Merino Mauve is a slightly pink neutral shade that will be flattering with just about everyone’s skin tone. All are less than $20.

WHAT’S AFFORDABLE

Do you look at the photos you take of your kids and wish they were more professional?

Callie Murray, one half of the brother-sister photography team Achor and Eden, is letting 10 moms into her professional secrets of photographing kids in extra-special ways.

Murray is holding a photography and DSLR workshop just for moms July 11 from 9-11 a.m. at The Hill Baptist Church on Kings Way. For $75, you will get two hours of instruction on how to make full use of your camera, what all of those settings mean, posing, lighting, composition and more. An Augusta mom herself, Murray is providing free on-site childcare so you have no excuse to pass this up.

So that she can give everyone sufficient attention, there are only 10 spots available, so reserve your place ASAP. Contact her at (404) 310-6080 or callie@achorandeden.com.

More Shopgirl

Read Staff Writer Gracie Shepherd’s Shopgirl blog on fashion and bargain buys, at augustachronicle.com. Reach her at (706) 823-3217 or gracie.shepherd@augustachronicle.com.


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