The Augusta Convention & Visitors Bureau and Augusta Sports Council said Thursday that visitors attending meetings, reunions and events in August will generate at least $1.78 million in direct visitor spending.
Georgia’s United States Tennis Association’s Mixed Doubles Tennis Championships from Aug. 8-11 is expected to bring the most visitor spending at about $566,000. There will be about 1,100 people attending or participating in the competition.
The CVB and ASC keep a monthly tally of direct visitor spending projections, which are calculated by the number of occupied overnight hotel rooms and money spent by visitors in local hotels, restaurants and stores.
The two groups anticipated about $8 million from July events, led by the Nike Peach Jam and Nike Girls’ Basketball Nationals.