Augusta Economy

More News | Fort Gordon | Plant Vogtle | Savannah River Site | Editor

Work on Augusta outlet mall, movie theater expected to break ground this year

  • Follow Local Business

Developers of a fashion outlet mall at the Village at Riverwatch announced Wednesday that the project would break ground in December after writing an agreement to move a theater complex, also planned for the development, to another area of the property.

Back | Next
Ben Carter, the chairman of Ben Carter Enterprises, addresses the media Feb. 5 during an announcement for a 400,000-square-foot outlet mall.  TODD BENNETT/FILE
TODD BENNETT/FILE
Ben Carter, the chairman of Ben Carter Enterprises, addresses the media Feb. 5 during an announcement for a 400,000-square-foot outlet mall.

Map View

Javascript is required to view this map.

Georgia Theatre Co. agreed to reposition its 14-screen movie theater to accommodate the 400,000-square-foot mall and another 400,000 square feet in restaurants, hotels and other retail uses that is under development by Atlanta-based Ben Carter Enterprises.

Plans for the outlet mall, which is expected to bring top-tier fashion retailers, 1,500 jobs and a $150 million investment to the area, were unveiled in February.

Ben Carter, the founder of the commercial real estate firm, is under contract to acquire 70 acres of the development off River Watch Parkway and Interstate 20. The 92-acre property, owned by Dallas-based MG Herring Group, already has a Cabela’s and a Costco.

Executives at Ben Carter Enterprises said they are pre-leasing retail spaces and marketing other pieces of land in the development for sale. They expect to start selling the parcels in December.

“We have 25 percent of the retail spaces in Phase 1 of the outlet mall under letter of intent and are working to convert those to leases,” said Quito Anderson, the CEO of Ben Carter Enterprises. “Our business plans call for us to have 60 percent of the space in the outlet mall leased when we break ground.”

The Outlet Mall of Georgia at Augusta is expected to be open in time for the 2016 Masters Tournament.

Ben Carter Enterprises is developing a similar-size outlet mall in Savannah, Ga., set to open next spring. Carter has said he hopes to attract the same type of retailers, such as Gap, Banana Republic, Polo Ralph Lauren, Coach and Nike, that have committed to the Savannah project to the new Augusta mall.

In addition, an updated construction time line was released for the new GTX movie theater. Work on Riverwatch 14 Cinemas will start late this year and is expected to be finished by fall 2015. The theater’s original opening date had been scheduled for this fall.

The theater will incorporate a full-service restaurant and a large-format presentation auditorium, with an 80-foot-wide, four-story screen that seats about 300 people.

“Our new theater complex will benefit from its proximity to a large retail development with terrific access and visibility,” said Bill Stembler, the chairman and CEO of the Georgia Theatre Co.

Georgia Theatre Co. operates two local theaters: Masters Value Cinemas 7 on Washington Road in Augusta, a discount theater; and Evans Stadium Cinemas 14 on North Belair Road. The company has 30 other theaters across Georgia, Florida, South Carolina and Virginia.

Comments (27) Add comment
ADVISORY: Users are solely responsible for opinions they post here and for following agreed-upon rules of civility. Posts and comments do not reflect the views of this site. Posts and comments are automatically checked for inappropriate language, but readers might find some comments offensive or inaccurate. If you believe a comment violates our rules, click the "Flag as offensive" link below the comment.
just an opinion
2638
Points
just an opinion 07/09/14 - 12:44 pm
10
3
This will be the end of Regal on Wheeler Rd

Unless the police step in and get rid of the "THUGS" who do nothing but cause problems and intimidate the "working class". Working class includes both white and black folks.

corgimom
32523
Points
corgimom 07/09/14 - 12:50 pm
2
15
If the developer had firm

If the developer had firm commitments to any store, he'd be shouting it from the rooftops.

They said the same thing the last time a story was written, that they had "letters of intent" but no leases.

"Carter has said he’s looking to attract the same type of retailers, such as Gap, Banana Republic, Polo Ralph Lauren, Coach and Nike, that have signed on board for the Savannah project to the new Augusta mall."

Meaning, they haven't come on board.

Why not?

But it'll give the thugs another place to do their drive-by shootings, wouldn't want them to get bored.

countyman
20129
Points
countyman 07/09/14 - 02:46 pm
9
7
Fact

The outlet mall and movie theater coming to Richmond County is funny, because everyday the same few people constantly bash Augusta lol.. I guess the private sector didn't get the memo..

The Regal 20 theater will continue to survive, because it's surrounded by wealthy/upper middle class residents and tons of jobs. The Riverwatch 14 theater will be smaller compared to the Regal 20 also..

The first theater in Georgia outside metro Atlanta to acquire Imax was Regal 20... The James Brown premier is coming to the Regal 20 theater.. Anytime you have one large theater in the entire CSRA, then you can expect some undesirables to show up.. It's only during Saturday/Friday nights and not every single day anyway..

We've been hearing the Augusta mall would close for over 15 years now.. In the year 2014 the only mall in Georgia outside Atlanta with Michael Kors, Apple, H&M, Pandora, Sephora, etc is the Augusta mall..

Corgimom... The first Cabela's in the state of Georgia and the first Costco outside metro Atlanta is located in the VAR.. They won't have any trouble attracting tenants based on the surrounding demographics.. The Augusta Exchange is the most busy shopping area outside the mall and had one shooting in like 10/15 years..

jimmymac
39881
Points
jimmymac 07/09/14 - 02:42 pm
1
0
MALL
Unpublished

I look forward to the outlet mall being built and It can't come soon enough. The traffic at the Augusta Mall is a disaster at certain times and the punks loitering in the food court make the place iffy after dark.

bdouglas
5034
Points
bdouglas 07/09/14 - 02:49 pm
7
1
Regal won't close because of

Regal won't close because of the new one because this will be a different theater chain. Regal would lose its presence in this town completely if that were the case, which won't happen. Although I am definitely curious what will become of Old Navy at Augusta Exchange and Forever 21, Express and Gap at the mall...

Pops
8520
Points
Pops 07/09/14 - 05:45 pm
4
3
That theater will

will be really popular with the moviegoers from over on Highway 25 - off Exit 5 towards Edgefield.......

pja5529
1907
Points
pja5529 07/09/14 - 07:04 pm
10
1
Corgimom

Your name should be changed to Negative Nancy. On another note, the project doesn't break ground until December. I was following the Savannah project and they didn't have any firm commitments until about groundbreaking time.

restguy
320
Points
restguy 07/09/14 - 08:04 pm
7
1
Quit bashing...

1500 jobs will be a great addition. I can find negative things pretty much
About any project. Shut up & be happy somebody
Wants to continue to invest here.

Dixieman
14948
Points
Dixieman 07/09/14 - 09:10 pm
6
1
This is great

Great for locals, great for people passing through who will leave their sales tax $$$ behind for us.
And I do not care if this is in Richmond County, Aiken County, Columbia County, or in the middle of the Savannah River -- it will be great for the entire CSRA.
I will be lined up to shop there right after the ribbon is cut.

Gage Creed
17236
Points
Gage Creed 07/09/14 - 09:34 pm
5
0
to paraphrase restguy

restguy? I can find negative things pretty much
About any project. Shut up & be happy

nocnoc
42656
Points
nocnoc 07/10/14 - 07:52 am
3
2
Tick, tick, tick, tick

Start counting the seconds.

Build some thing New and it draws the limited $$$$ from some thing old ..... Some thing has to die.

justthefacts
21909
Points
justthefacts 07/10/14 - 08:03 am
4
1
noc nco

Not necessarily. If that were true, cities would never grow. Old things die when they don't adapt.

corgimom
32523
Points
corgimom 07/10/14 - 08:12 am
1
3
So countyman, why aren't any

So countyman, why aren't any retailers signing leases?

Why won't they commit, if it's such a great spot?

Little Lamb
46022
Points
Little Lamb 07/10/14 - 08:14 am
2
0
Traffic

Rush hour on Riverwatch parkway @ I-20 can be a hassle today. After this gets built, things will really get unpleasant unless they change the roads to increase traffic flow.

How about a dedicated fly-over to and from I-20 to get shopping center patrons a way to get into and out of the shopping center without using Riverwatch Parkway?

How about adding two or even four more lanes to Riverwatch Parkway? Of course, they would have to completely re-do the I-20 bridge to do that.

seenitB4
87304
Points
seenitB4 07/10/14 - 08:43 am
2
3
Old malls just die--like everything else.

Just like the Regency & just like Gwinnett Mall....some try to reinvent them & once in awhile that works.....but not always.

Things are moving outward in the CSRA & metro Atlanta area.....like it or not, but it is.

10 years from now you will see more stores & shopping outside the county lines of Augusta....Appling will be the place to be....& cgee won't like it one little bit!

jimmymac
39881
Points
jimmymac 07/10/14 - 08:51 am
0
0
MOVING
Unpublished

As urban centers become more dangerous people will move outward to live and shop. It's happening all over the country and the inner cities are decaying from neglect.

justthefacts
21909
Points
justthefacts 07/10/14 - 08:59 am
4
0
seenit

Lenox, Perimeter, Dunwoody...........are all older than Gwinnett Mall and closer to the City. It's not about age.

seenitB4
87304
Points
seenitB4 07/10/14 - 09:01 am
2
2
Tell me kind sir...what is it about>

Don't mince your words please...

justthefacts
21909
Points
justthefacts 07/10/14 - 09:15 am
3
0
Gwinett Mall

Multiple reasons. The demographics changed. Sugarloaf and Mall of Georgia both opened and provide a better product. Poor management. It looks the same as it did 30 yrs ago. They let the anchor stores leave instead of negotiating for them to stay. It is ugly. In short, they have no one to blame but themselves.
Look how much Augusta Mall has changed in the approx the same time span for comparison. I get lost in Augusta Mall and I worked in there for 4 yrs.

seenitB4
87304
Points
seenitB4 07/10/14 - 09:28 am
1
3
I agree with most of that

BUT..the malls can't make the anchor stores stay put...just like downtown couldn't keep the stores on Broad...

and these stores Lenox, Perimeter, Dunwoody, are getting a lot of business traffic...workers in the day hours...& older folks from Buckhead & Dunwoody etc....money folks...I will predict the same thing will happen to the mall of Ga in 15 years....going out-growing north of Atlanta..& east also.......around Reynolds Plantation area..

seenitB4
87304
Points
seenitB4 07/10/14 - 09:36 am
1
1
Enclosed malls are dying off..

Many trade areas are unable to support multiple malls, with dominant properties increasingly attracting retailers and shoppers at the expense of outmoded centers. Some of these properties, memorably documented on web sites like Deadmalls.com, are so devoid of shoppers and stores that they may be suitable only for demolition or as sets for an episode of "The Walking Dead."

REITs like Simon Property Group (NYSE: SPG) and General Growth Properties (NYSE: GGP), the nation's largest mall operators, have gotten the message and are busy divesting lesser-performing properties. Meanwhile, emboldened by low prices for these older malls, investors are beginning to snap up the properties, confident they can reposition and turn around malls that are on life support, or raze it to gain access to the often-valuable land to build apartments or other uses.

The litany of issues facing distressed malls and large shopping centers is well documented, with ills ranging from changing neighborhoods, increased competition from online sales, the appeal of newer lifestyle and power centers, consolidation of anchor stores and sharp downsizing by in-line tenants.

In a widely quoted report, Green Street Advisors has forecast that 10% of the nation’s 1,000 enclosed malls will fail by 2022, eventually converting to uses other than retail.

----------------------------------------------------------------------------

I guess you heard that Tyler Perry will buy up lots of land around Clayton county for movie lots..

justthefacts
21909
Points
justthefacts 07/10/14 - 09:49 am
2
0
Sounds positive to me..

"In a widely quoted report, Green Street Advisors has forecast that 10% of the nation’s 1,000 enclosed malls will fail by 2022, eventually converting to uses other than retail." So, 90% of the malls in the country are doing fine.

seenitB4
87304
Points
seenitB4 07/10/14 - 09:56 am
1
1
I can see why you are a boss/manager

You stay on the positive side..:)

and that is hard to do in these days..

Riverman1
84037
Points
Riverman1 07/10/14 - 10:16 am
0
0
Fantastic Area

This is a fantastic area. There will NOT be thugs there. You can't walk into the area, but have to enter by auto. It's almost like an island with upscale shoppers. I shop at Costco all the time and it's a great crowd.

to tell the truth1
130
Points
to tell the truth1 07/10/14 - 10:19 am
0
0
Lost in Augusta Mall

How in the world can anybody get lost in Augusta Mall? Well don't go to Atlanta and Charlotte and try to shop....

justthefacts
21909
Points
justthefacts 07/10/14 - 10:48 am
1
0
to tell the truth

Think maybe you missed the point...........

hoptoad
9730
Points
hoptoad 07/10/14 - 02:21 pm
0
2
I guess you might label me

I guess you might label me negative also because I think that area is too close to downtown. Costco may be able to control who comes and goes because you need a membership to enter, Cabella also will probably control their customer base. However, a mall does not do that, i.e. Regency Mall and at times Augusta Mall. Unless the new mall takes positive, aggressive steps to control the number of loitering, trouble making thugs inside and strong parking lot security, it will go the way of Regency.

With that said, I certainly hope this mall happens and is a roaring success. And a fly-over is an excellent suggestion Little Lamb.

countyman
20129
Points
countyman 07/10/14 - 05:58 pm
0
0
The Regency Mall closed in

The Regency Mall closed in 2000 and people are still bringing up the old mall.. Nobody is walking around the Village at Riverwatch outside all day in the hot sun... The Augusta mall is enclosed and provides air condition..

The CBD(the real downtown) is also one of the fastest growing areas... Why is the CBD(Sprint Food Metro Market, Farmhaus Burgers, Craft & Vine, 356 Sushi & Martini Bar, etc) and Medical District(GRU Gateway project) attracting some much private growth if 'downtown' is such a problem?

Gage Creed
17236
Points
Gage Creed 07/10/14 - 07:06 pm
0
0
CBD

1. Arson
2. Shooting
3. Beating with a blunt object
4. Shooting
5. Arson
6. Repeat as necessary

Back to Top

Top headlines

Many black colleges struggling

Although Paine has struggled with its own failures over the past several years, HBCUs across the nation are dealing with some of the same troubles that are threatening their missions and existence.
Search Augusta jobs