Cabela’s opened its first Georgia store in Augusta last month amid much fanfare.
The large outdoor retailer drew thousands of customers to the March 20 grand opening of a new 42,000-square-foot Outpost store in the Village at Riverwatch development, at 833 Cabela Drive, off River Watch Parkway and Interstate 20.
The Outpost store, about half the size of the company’s normal store model, features hunting, camping and apparel sections, a firearms counter, an indoor archery range and tech room in addition to wildlife displays. Older Cabela’s stores encompass nearly 200,000 square feet, but new-generation stores are between 80,000 and 100,000 square feet. The Outpost concept is targeted for markets of fewer than 250,000 residents.
Cabela’s CEO Tommy Millner attended the grand-opening ceremony and said the Augusta site was chosen for its interstate visibility, close proximity to the South Carolina border and neighboring Costco.
Construction of the store, which employs about 90 associates, started in summer 2013.
Cabela’s operates more than 50 stores across the country.
On April 3, the Nebraska-based retailer opened a 100,000-square-foot store in Greenville, S.C. Two other Cabela’s stores are opening in northern Georgia in late 2014 and 2015. Cabela’s follows Costco as the second major commercial project to open in the development, where a movie theater and an outlet mall also are planned.
At one point, Bass Pro Shops had planned a store in the development but backed out in 2011. Bass Pro Shops also announced plans last year of building a 50,000-square-foot Outpost store in Columbia County but canceled the project just months later.
The Village at Riverwatch is a 92-acre development owned by Dallas firm MG Herring Group. The center’s concept has shifted over the past six years from lifestyle shopping center with high-end retailers to a Belk-anchored strip with a hotel.