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Broad Street hotel opening March 21

Tuesday, March 11, 2014 4:30 PM
Last updated 6:35 PM
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A new Broad Street hotel will open March 21.

The new Holiday Inn Express at 444 Broad Street  Jenna Martin photo
Jenna Martin photo
The new Holiday Inn Express at 444 Broad Street

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Jenna Martin
Business Reporter
Twitter: @JennaNMartin
E-mail | 706-823-3217

Developer T.R. Reddy got approval Tuesday to open the Holiday Inn Express at 444 Broad St. after the hotel’s franchise company, IHG, toured the 70,000-square-foot building. It stands on the site of several previous hotels near Gordon Highway.

Construction started in March 2013 and was completed about a month behind schedule. Reddy blamed winter weather that hit the area in January and February.

The project came in slightly over budget at $8.5 million, Reddy said, but he’s optimistic it will succeed.

“I think it will change the area,” the hotelier said. “We took a little bit of a risk, but I think it’s worked out.”

About 26 employees have been hired, Reddy said, with 10 more hires expected in the next two weeks.

Reddy said his goal was to finish the 118-room hotel in time for the Masters. It will open two weeks before this year’s tournament, Reddy said, and he’s already received interest from lodgers for that week.

The new Holiday Inn Express serves as a “gateway” into downtown, said Reddy, who purchased the site at an auction in 2009. The six-story hotel replaces a dilapidated facility that first opened in 1965. In the last 50 years it has had several names, most recently the Regency Inn.

The entire building was gutted to its steel structure to make way for the new hotel.

Holiday Inn Express was designed as an energy-efficient facility that receives Leadership in Energy Environmental Design certification. The design also includes an outdoor swimming pool, gym and meeting space.

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countyman 03/11/14 - 05:34 pm

The growth of Lower Broad is trying to keep pace with Upper Broad and Artist Row..

The hotel brings increased safety, Masters guest staying downtown, and higher property values for Olde Town..

The Woolworth building, Marion building, Nicholson building, Miller theater, and the old JC Penny are the five most important pieces to the revitalization of Lower Broad.

Graymare 03/11/14 - 05:24 pm

I pass it twice a day on Gordon Hwy to and from work in SC, and have watched the hard working men transform and improve the face of downtown Augusta. When my husband and I travel our favorite place to stay is Holiday Inn Express! Congratulations on their opening!

MTBer 03/12/14 - 08:23 am

Hope this place does well. If I am traveling, and cannot take my 5th wheel, I look for a HIE. Truth be known, my 5th wheel was nicknamed HIEOW (On Wheels). It's either HIE or the one on wheels when I am away form home.

Keep the place clean and safe and it will be successful.

my.voice 03/12/14 - 08:31 am
This was one hell of a job

This was one hell of a job getting this end of town cleaned up. That place was a war zone. It looks so bright and cheerful now, certainly a crown on Broad.

Butterman 03/12/14 - 12:02 pm
CBD yeah you know me!

I figured countyman would get the first comment in. I wonder if this HI Express will have an Antione's lounge?

jimmymac 03/12/14 - 02:17 pm

It looks like a nice place to stay but I wonder if there will be armed security? That's not a part of town that's safe to walk in at night.

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