With financial assistance from Ford Motor Co., the dealership will undergo its first major design overhaul since opening in 1995 at 4333 Washington Road. The new design, consisting of a front glass facade, aluminium blocking and modern accents, will reflect the Detroit area automaker’s new design specs for Ford dealerships across the country.
“I’m looking for long-term benefits out of the store, and also our home needs to be upgraded,” said Mike Combs, Fairway Ford’s general manager. “It’s been here for a while. It’s starting to show a few signs here and there.”
Construction could begin as early as this week, and dealership employees have already moved into two trailers on the 6.5-acre property, Combs said.
The $1.6 million expansion will nearly double the 8,000-square-foot showroom and bring new offices and enhanced service and parts departments to the facility. Once the project is compete, Combs said, he hopes to hire about 20 more employees.
“We’re looking for about a 20 percent increase in sales,” Combs said. “That’s a huge amount of revenue to the county, also.”
Combs expects the renovation to take about eight months.
The dealership is in the Evans Town Center Overlay District, which requires businesses to adhere to design guidelines that foster creation of a town center development. In late November, Columbia County planning commissioners passed design and conformance variances to facilitate the project.