On Friday, the satellite provider announced viewers will continue to receive programming for CBS affiliate WRDW-TV 12 after the signing of a long-term
retransmission agreement with Gray TV. Augusta was one of 30 markets affected in the deal.
However, Dish is still battling Media General over what it has called a “massive price increase,” leading to the blackout of WJBF and TV content in 16 other markets since Oct. 1.
Dish filed a complaint Friday with the Federal Communications Commission to request that Media General immediately begin negotiating in good faith for a retransmission deal to resolve the blackout, according to a Dish news release.
Dish Executive Vice President Dave Shull alleged that Media General waited 11 days after programming was blocked
before responding to Dish’s pre-blackout offer. Dish has since presented a counteroffer without a response from Media General.
The companies have been negotiating since June, after Virginia-based Media General announced a merger with Young Broadcasting, which is expected to be completed in the fourth quarter.
Attempts to reach Media General for comment Friday were not immediately successful.
A similar retransmission issue between Dish and Raycom Media was settled Aug. 9 with an undisclosed agreement. Because of the standoff, Dish customers in the area lost access to Fox affiliate WFXG-TV 54 for about a week.
Dish also had problems negotiating last December with Schurz Communications, affecting NBC affiliate WAGT-TV 26, but a compromise was reached within days.