VeryVera will close doors

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Vera Stewart announced Mon­day that she is closing her bakery and cafe in Augusta to focus on her cookbook and spending time with her family.

(Emily Rose Bennett/Staff)Vera Stewart, founder and CEO of Very Vera bakery and catering, began her first job working the switchboards at Belk Matthews department store at age 15 and worked there through high school.   EMILY ROSE BENNETT/STAFF
(Emily Rose Bennett/Staff)Vera Stewart, founder and CEO of Very Vera bakery and catering, began her first job working the switchboards at Belk Matthews department store at age 15 and worked there through high school.

Stewart posted a letter on her Web site and to nearly 2,900 followers on Facebook stating that her cafe and retail business at 3113 Washington Road will close June 28. Her mail-order operation, which she has run for 20 years, also will shut down.

The shop will remain open in July for the VeryVera cooking camp and to sell remaining inventory.

Stewart said in her letter that she’s leaving the catering business after 30 years to focus on The VeryVera Cookbook and looks forward to “spending quality time with my husband, children and grandchildren.”

Stewart plans to continue taping The VeryVera Show, which airs Saturdays on television station WAGT. The cafe and retail store could reopen in 2014, Stewart said.

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Dixieman 06/03/13 - 06:40 pm
What a shame

My daughter loves her camp and is going again this summer. Still, I wish her well and understand her decision.

GiantsAllDay 06/04/13 - 12:13 am
Going out on her own terms.

Going out on her own terms. Bravo, good lady! Enjoy you "semi-retirement" and best wishes in whatever lies ahead of you.

wildman 06/04/13 - 04:46 am
Who Cares

Over priced and not as good as our home cooked meals.

soapy_725 06/04/13 - 07:35 am
Going the Paula Dean Route.

A cable hero!!!!! Making major bucks for promoters and advertisers. Our society would rather watch people cook food, than cook food. And we wonder why restaurants and feeding troughs are filled to capacity.

Can we find another "excuse" besides, "we want to spend more time with our family". That one is wearing thin and has no meaning but to hide the real intent. Maybe, "I want to save the world from hunger".

my.voice 06/04/13 - 10:03 am
I thought she had sold this

I thought she had sold this business? In any event, she will be missed.

ColCo 06/04/13 - 12:19 pm
Ate there once...

...and it was terrible. Her show is not any better.

gotellitonthemountain 06/04/13 - 03:53 pm
VeryVera will close doors

Business owners do not close their doors to "spend quality time" with their relatives. They close their doors because their businesses are not making a profit. Ms. Stewart is obviously not concerned about the employees who will have to look for other work. The one move she should make is to discontinue the dreadful show in which she appears each week. Her forced smile and gag-inducing, "Whatcha doin' tomorrow night?" are revolting. Once her cookbook hits the shelves, it will be interesting to see how many recipes she omits for the foodstuffs she now sells.

whyme 06/04/13 - 10:19 pm
very-able meals

I first enjoyed Very Vera's food at an alumni reception at President Tedesco's home about 20 years ago. It was very tasty and I was impressed with the spread. However, when I finally got around to trying the food again, it didn't quite measure up for the price. I chose the salad sampler platter to go, about $7 or so, and when I got home, I was disappointed to find very small portions of the 4 salads I chose but they tasted great. I've tried her place again a few more times and the food has remained tasty but pricey. On the other hand, many local stores charge about the same. I feel,though, that businesses such as hers as well as other stores such as those in Surrey Center, for example, cater to the population of Augusta who have been around for years and have a certain way of life that is to be expected as a good person of means in the community. It's perfectly fine, many Southern towns have these groups, and it's just the way things are done. You use "the" funeral home, you send your kids to Social, you send them to "the" expected school, etc. It's all good. With that being said, I wish the business all of the best.

ch77vy 06/05/13 - 11:50 am

Sad to hear she is closing. I love her cakes. From the comment above it does not mean she does not care about employees. She is a small business. What do u recommend? VeryVera stay open until employees retire. IF she is not making money, it would not be cost effective to stay open. I would think she has given them a heads up. Yeah, she can sell or let someone run it. Or maybe she does not want to sell off her brand to another company or person. I think after 30 years of service this woman allowed to retire or step away for a while.

dashiel 06/05/13 - 12:57 pm
Very Vera Delicious

I first tasted Very Vera at a baseball game of all places. The Greenjackets used to offer a Birthday Party Package (maybe still do) and part of it included a chocolate birthday cake from Very Vera. I am here to tell you, that was the best cake ever--and I do love me some chocolate cake. Next, I discovered Very Vera take-outs in the drug store at Surrey Center and thoroughly enjoyed every one we tried. As for her TV show, it is Very Augusta and we have enjoyed the ones with local guests. I am proud of Vera Stewart's success and proud that she is an Augustan. From everything I have ever heard about this lady, she has worked her svelte little butt off to achieve and EARN her success--while also somehow managing to contribute a ton of community service. Obviously, I have become a fan. Unfortunately, whining is also very Augusta. I wish some of you would move to Macon.

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