Comcast tells local stores that it won't run gun commercials

Businesses are told firearms can't be shown

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Ray Reynolds is up in arms after Comcast banned commercials for his downtown Augusta pawnshop.

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MICHAEL HOLAHAN/STAFF
Ray Reynolds, the manager at United Loan and Firearms, says Comcast's decision to remove weapons ads is "out-and-out censorship … That's them pushing their political agenda."

Unless he removes weapons from the ads, the cable giant won’t run the commercials for United Loan and Firearms.

Reynolds, who manages the Broad Street store, was notified Thursday that he would be required to remove any reference or image of weapons from his current ad in order to comply with Comcast’s new policy, which was put in place after the company purchased NBCUniversal. The policy adheres to NBC standards.
“What really got me was when they said that we had enough name recognition that we could get by with just saying United Loan,” Reynolds said. “They were going to actually make us eliminate ‘Firearms’ from our name.”

The business’s most recent commercial, a spoof of the reality show Pawn Stars, shows firearms on the rack and inside the counter in less than 25 percent of the video, Reynolds said.

The store also sells nonlethal self-protection devices, jewelry and other items. The ad did not show, nor does the store sell, so-called assault weapons, he said.

Reynolds was told by his Com­cast representative that the move was made after the De­cem­ber shooting at Sandy Hook Ele­mentary School, where 20 children and six adults were killed.

Chris Ellis, the senior director of communications for Comcast Spotlight, which is the advertising sales division of Comcast Cable, responded to requests for information with a statement: “Consistent with long standing NBC policies, Comcast Spotlight has decided it will not accept new advertising for firearms or weapons moving forward. This policy aligns us with the guidelines in place at many media organizations.”

Attempts for additional information went unanswered.

The decision is hypocritical, Reynolds said, because Comcast continues to air violent shows and movies.

“The federal government is issuing us a license and says it’s OK for us to sell guns,” Reynolds said. “That’s out-and-out censorship for Comcast to decide. That’s them pushing their political agenda.”

Though Reynolds has advertised with Comcast for several years, he said he’ll now switch entirely to WOW! Internet, Cable and Phone, which acquired Knology in mid-2012. It doesn’t have a policy that prohibits advertising of guns or weapons, said the company’s organizational communications manager, Erica Stull.

Eddie Walden, the owner of Walden’s Outdoors in Martinez, has advertised for several years with Comcast. His family-owned business sells archery equipment, firearms and accessories.

He found out Monday that his commercials also will be pulled if changes aren’t made to eliminate the depiction of weapons.

“I think it’s wrong,” Walden said. “I look at it as a free-speech thing.”

Walden’s Comcast representative has offered to rework the ad at no additional cost, but Walden said he’s still unsure what he’ll do.

“I’ve got to look at the principle of it,” he said. “Do I want to support them if they’re going to be anti what I’m doing?”

The Gun Rack co-owner Steph­anie Scott advertises locally through broadcast television, not Comcast.

“That was a rash decision on their part,” she said. “I think they’re probably losing a lot of customers immediately with that decision.”

Comments (57) Add comment
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GnipGnop
11770
Points
GnipGnop 03/25/13 - 05:37 pm
16
1
Well looks like I will be switching to knology

Have not been happy with Comcast in ages

CobaltGeorge
153662
Points
CobaltGeorge 03/25/13 - 05:43 pm
14
2
I'm Stuck!

Comcast is the only service we have in Appling. It would take me only 30 seconds to cancel their crap if I had another service available.

To think they would act and respond to a knee jerking liberal movement of our socialist one brain cell leader and gang is just plan SICK. Period.

thecraftman
115
Points
thecraftman 03/25/13 - 05:44 pm
19
0
movies and tv

Does this mean comcast will not show movies and t.v. shows that involve guns?

crkgrdn
2287
Points
crkgrdn 03/25/13 - 05:45 pm
16
0
Time to pull the plug

We have telephone and computer service, as well as tv from that company, and, have been unhappy with all but a handful of channels on tv.
This has brought the discussion to an end: Comcast will go.

Rob Pavey
551
Points
Rob Pavey 03/25/13 - 06:18 pm
22
0
if Comcast is so morally opposed to images of guns....

If Comcast is so morally opposed to guns that it can't show them as background in a commercial.......why don't they also censor all programming in which a firearm is shown or used? Oh, wait a minute......

dstewartsr
20389
Points
dstewartsr 03/25/13 - 06:25 pm
12
1
No surprise

... Comcast has had that whole (filtered word) you mentality towards subscribers since they got their monopoly from the sorry crooks that are our local government. Why shouldn't they be able to tell unhappy advertisers to (filtered word) off as well?

OJP
6214
Points
OJP 03/25/13 - 06:27 pm
6
9
Free marketers, if true to their principles, should have no

problem with this.

Comcast is a private company. If it doesn't want gun ads, it doesn't have to air them. Likewise, this business owner and his supporters don't have to purchase Comcast's services or watch their programs.

If Comcast's position is untenable in the marketplace of ideas, it will change its policy.

dichotomy
31714
Points
dichotomy 03/25/13 - 06:31 pm
12
1
"Does this mean comcast will

"Does this mean comcast will not show movies and t.v. shows that involve guns?"

That's where the HYPOCRITE creeps into their stupid policy. They seem to have a problem relating the fantasy world they broadcast with real world they have created by what they drum into the minds of our children. I guess they have decided that THEY are the only ones who can show guns.....and only if they are being used to kill someone....on TV of course....not in real life. Another virtual monopoly shoving Political Correctness down your throat. Are you sure they aren't owned by Michael Bloomberg? Local municipalities should start jerking their licenses for discrimination.

allhans
23471
Points
allhans 03/25/13 - 07:11 pm
1
1
I

.

wildman
1040
Points
wildman 03/25/13 - 07:20 pm
10
1
Good Bye Comcast

Hello to the first company that commits to support an individuals rights to have as many weapons as feel they need. Guess they don't need my money.

rational thought trumps emotion
2494
Points
rational thought trumps emotion 03/25/13 - 07:31 pm
12
0
Pathetic

I will switch my service to Knology or Dish over this. And Rob Pavey has a good point - they need to cancel all police shows, detective shows and any/all movies where a weapon is displayed. Morons!!

Jake
32189
Points
Jake 03/25/13 - 08:05 pm
3
9
OJP is correct

If you don't like it then don't use their service and also write a letter to Comcast stating your grievances. Personally, I could care less.

frednasc
9
Points
frednasc 03/25/13 - 08:21 pm
7
0
maybe it was

Azziz- hoping someone would do something dumber than him and take the heat off of him....nahhhhhhhhhhh

Just My Opinion
5440
Points
Just My Opinion 03/25/13 - 08:38 pm
8
0
I really wish I could

I really wish I could remember the name of the gun shop in Athens that went through the exact same thing with the radio station...I think it was WNGC. Anyway, the owner of the gun shop...which had "Gun Shop" in it's name, said there was a restriction on mentioning the guns they sold, but that dude mentioned "_______ GUN SHOP" about 20 times in his ad! He also mentioned the Constitutional right to bear arms...which I really don't think Comcast could restrict them mentioning (could they??). Anyway, if I were the pawn shop owner, I'd check out which gun shop this was and talk to the owner about copying his ad!
But for right now....UNITED LOAN AND FIREARMS!!
So glad we don't use Comcast. They just do not care because they've learned that, when people get ticked off, they just lower the price for a couple of months, then they raise them right back up again..making the suckers feel they've gotten over on Comcast, all the while Comcast is laughing at them!

nocnoc
40510
Points
nocnoc 03/25/13 - 08:40 pm
10
1
When a person or Company

When a person or Company takes

the MORAL HIGH GROUND they can't Pick and Choose which morals.

So what about Comcast being the Cable Industries largest seller of pay-per-View XXXXX PORN. Plus Pay-per-view Violent Movie renter.

As demeaning as PORN is to Women, how is that OK, but a Pawn Shop Ad over the top?

redapples
657
Points
redapples 03/25/13 - 09:00 pm
9
0
I was considering a change to

I was considering a change to Comcast, but that WON'T happen now!

jbartley
533
Points
jbartley 03/25/13 - 09:40 pm
8
0
Leave Comcast

I just switched to Knology!!

warsurplus
47
Points
warsurplus 03/25/13 - 09:50 pm
9
1
county should look at not renewing contract

Isn't their contract to provide services awarded by the local Richmond County Government? I think the county should take a look at the contract terms and consider booting them or not renewing them. The violent programming they (Comcast) spew over their service is ten times worse than a local businessman's TV add portraying the sale of firearms.

AugustaCableGuy
44
Points
AugustaCableGuy 03/25/13 - 10:15 pm
9
0
Call me!

I know a great cable guy!

CobaltGeorge
153662
Points
CobaltGeorge 03/25/13 - 10:26 pm
8
2
Knology, If You Are Reading.....

Get your ditch diggers hopping and lay those lines into the Appling Area.

You have this $252.00 a month user and 4 other neighbors with the same level the day we can hook up.

The manager and owner are friends of mine and you are just as low as any sick mindset Liberal denying them what I consider is almost a US Constitutional Right. I have a feeling you are receiving some kickback being dished out by the Hammer & Sickle Man, probably because you broadcast "FOX".

I'm going to say a prayer tonight hoping you go Bankrupt.

dichotomy
31714
Points
dichotomy 03/25/13 - 11:01 pm
8
0
All advertisers currently

All advertisers currently using Comcast should immediately pull their ads in protest. One day they might decide YOUR product is socially unacceptable too. Greasy burger joints, restaurants that serve the demon rum, car dealers who sell products that pollute. Your turn in the barrel is coming. Support United Loan and Firearms by pulling your Comcast advertising TOMORROW. It's time to take a stand as to whether we will tolerate being dictated to by the Bloombergs and Comcasts of the world.

CobaltGeorge
153662
Points
CobaltGeorge 03/25/13 - 11:11 pm
5
1
I

Second that, dichotomy.

CobaltGeorge
153662
Points
CobaltGeorge 03/25/13 - 11:18 pm
5
1
Those That Do Poo-Can

their ad's from comcast, advertise someplace else indicating that you did. You just may see an increase in support and sales......

fedex227
11106
Points
fedex227 03/25/13 - 11:36 pm
4
7
Capitalism? What's that?
Unpublished

Augusta, GA ... putting Comcast out of business. I love it when the shoe is on the other ... oh, never mind.

mll
638
Points
mll 03/26/13 - 12:03 am
9
1
With their new decision to ban all gun ads

Comcast has drawn their line in the sand. It is obvious they are against the second amendment & want individual guns taken away from citizens by this despicable government. It is our right & privilege within capitalism to pick who gets our money for goods & services. I would not give aid to the enemy so I definitely would not give money to a company that would like to see my individual rights taken away. Very simple.

Dixieman
13923
Points
Dixieman 03/26/13 - 12:06 am
9
0
10,102,665 POINTS

Yet another reason to hate Comcast!

KSL
125121
Points
KSL 03/26/13 - 01:04 am
6
1
Speak to them with your

Speak to them with your wallet.

bubbasauce
20573
Points
bubbasauce 03/26/13 - 02:19 am
8
3
Moving FORWARD I have

Moving FORWARD I have cancelled my membership with Comcast! These liberals will kill this nation if we let them. Wake up America!

Jon Lester
2275
Points
Jon Lester 03/26/13 - 02:47 am
7
0
See? There really isn't a whole lot of practical difference

between corporatism and communism, and if you've been at the mercy of Charter/Comcast customer service more than twice, you might know what I'm talking about.

If they can afford to refuse advertising revenue, they can go another year without rate increases, no?

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