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Augusta Infiniti dealership has new owners

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An Augusta Infiniti dealership now under new ownership is hiring staff and doubling its inventory.

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Infiniti of Augusta Finance Director Tim McFalls (left) and Larry Monson, the general sales manager, stand with a new Infiniti convertible.  MICHAEL HOLAHAN/STAFF
MICHAEL HOLAHAN/STAFF
Infiniti of Augusta Finance Director Tim McFalls (left) and Larry Monson, the general sales manager, stand with a new Infiniti convertible.

Infiniti of Augusta replaced the former Bob Richards Infiniti dealership at 3069 Washington Road. The location once was occupied by Taylor Infiniti, Toyota of Augusta and Bourne Toyota.

Owners Andrew Ferguson and Damon Ferguson are from Georgia and wanted to open an auto business in their home state, said general sales manager Larry Monson, who runs the daily operations in Augusta.

The Ferguson family also owns a Cadillac store in Jacksonville, Fla., and previously operated Ford and Hyundai dealerships, Monson said.

“This was a great opportunity to stay in a luxury market,” Monson said.

The Bob Richards group purchased the former Toyota dealership in 2011 as an investment project after the former auto lot had sat vacant for about two years.

“We had an interested party,” said co-owner Bob Richards Jr., who said they hadn’t been looking to sell the property. “I think it was good for both sides.”

The purchase price wasn’t disclosed, but the property sold for $4.3 million in 2011.

Richards said the sale doesn’t affect his Toyota and Nissan dealerships in North Augusta.

The new Infiniti owners took over an inventory of about 85 vehicles, but Monson said that number will double within the next few weeks.

Infiniti of Augusta is hiring about 18 employees to serve as receptionists, accountants, sales consultants and technicians, boosting the total personnel to about 35.

“We build our business from the service department,” he said. “People have a high expectation coming into our doors of the treatment they’re going to get.”

One of two large showrooms on the property will house vehicles, while the other will be offered to community organizations for event use, Monson said.


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