Kia building second metro dealership in Evans

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A Kia dealership that is under construction in Evans will operate separately from its Gordon Highway counterpart.

Dublin Construction, based in Dublin, Ga., started site work last week on the project spanning three acres at 4580 Washington Road.

The 23,000-square-foot facility is expected to be complete in a year, said Lyle Stursma, the regional sales manager for Kia Motors America’s southern region.

The full-scale dealership will sell new and used cars and will include a service and parts department.

The store’s exterior facade will be designed in brick, aluminum composite panels and storefront glass, Stursma said.

The combined land acquisition and building project is expected to total more than $3 million, Stursma said.

Stursma said about 33 employees are expected to be hired when the dealership opens.

Traffic and shopping patterns, available property with the proper zoning and land cost all made the corner of Washington and Gibbs roads a desirable spot, Stursma said.

Sales of Kia products in the Augusta area justified adding a second location, he said.

The two dealerships are about 12 miles apart.

Columbia also has two competing Kia dealerships. There are more than a half-dozen Kia locations in the Atlanta suburbs and just one Kia store in Savannah.

In the Augusta market, the move is unprecedented by an auto company other than Ford or Chevrolet, said Wayne Cooper, the general sales manager of Kia of Augusta at 1770 Gordon Highway.

Most auto companies don’t generate the business to warrant competing stores within the same area, said Cooper, who has 40 years’ experience in the auto industry in Augusta.

While local car dealers such as Nissan and Toyota have dual stores, they are in different states.

Though the Augusta Kia staff initially fought the move “tooth and nail,” Cooper said he now doesn’t believe the Evans location will affect his business.

Customers living in the Evans area and in the market for a vehicle either don’t often purchase the Kia product or don’t shop on Gordon Highway, he said.

Auto dealerships on Washington Road would likely feel the competition more than the Augusta Kia store, Cooper said.

“In the long run, I don’t think it’ll hurt us,” he said.

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my.voice
4807
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my.voice 01/29/13 - 02:49 pm
4
2
Personally, I think will kill

Personally, I think will kill off the South Augusta location.

MarinerMan
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MarinerMan 01/29/13 - 03:33 pm
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Kinda Old News
Unpublished

This is @ the intersection of Washington and Gibbs Road. It was supposed to be a Tile Center, per the sign that has been erected for years. It is in my backyard, so we all are wondering what this is going to do to our property values. Would have preferred a Tile Center store there. With high tension overhead power lines cutting across the property, it will be strange looking.

Dixieman
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Dixieman 01/29/13 - 05:58 pm
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2000000 POINTS

Well, it's a great car. I have owned 3 in the past 12 years, 2 Sportages and a Sorento. One saved my life when a 17-year-old hit me head on and knocked car into ditch, rolling over on its side. Got up and walked away. Safe and great mileage and warranty; I'm hooked for life. And the Gordon Highway dealership is great with great service department.

Grandpa Jones
1050
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Grandpa Jones 01/29/13 - 08:26 pm
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...

3 Kia's in 12 years? Alot of Kia's, Dixieman. LOL.

Willow Bailey
20580
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Willow Bailey 01/29/13 - 08:38 pm
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It's gotta be a Kia!

It's gotta be a Kia!

Dixieman
14942
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Dixieman 01/29/13 - 10:48 pm
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2000000 POINTS

3 Kias in 12 years...first one got wrecked in accident, second one lasted 100,000 miles and still going strong until family got bigger, so I bought a third one 18 months ago. I don't trade them in when the ashtray gets full.

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