'Chronicle' names Morris executive as new vice president of audience

Friday, Jan. 18, 2013 5:37 PM
Last updated 9:09 PM
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Koon  SPECIAL
SPECIAL
Koon

A veteran technology developer has been named to lead audience growth initiatives at TAC Media and The Augusta Chronicle.

Dr. Peggie Koon, the director of strategy, partnership development and management at Morris Communications Co. in Augusta, will be the vice president of audience, a senior-level position at Morris Publishing Group’s metro markets.

Koon replaces Alan English, who left in October to become publisher of the Log Cabin Democrat, a Morris newspaper in Conway, Ark. She will begin Feb. 4.

Koon’s media career began in 2006 at Morris DigitalWorks, where she worked on strategic audience and revenue initiatives. She became deputy chief operating officer of the delivery division for MDW and most recently served as the director of strategy, partnership development and management for Morris Communications and Morris Pub­lishing Group.

“Peggie’s experience on our corporate digital team, combined with her background in leadership and team building, makes her an ideal candidate for this role,” said Derek May, the executive vice president of Morris Publishing Group.

Before joining Morris, Koon spent more than 25 years developing IT systems in the automotive, nuclear defense, aerospace, thermal ceramic and textile industries.

“I placed a priority in getting the right person to lead our audience initiatives and Peggie was at the top of my list,” said Dana Atkins, the president of TAC Media and The Chronicle. “With over six years of contributions to Morris Communications, Peggie has gained an outstanding reputation based on her competency in leveraging digital technology, content development and audience and revenue growth.”

Koon grew up in Augusta and is a member of First Baptist Church of Augusta.

“We are more cognizant than ever that we must meet the needs of the people in our communities,” Koon said. “I’m looking forward to working with the Augusta team as we transition and build new print and digital products and services. We will continue to seek new and exciting ways to provide increased levels of engagement and interaction with our audiences.”

She earned a bachelor of arts in mathematics from Smith College in Northampton, Mass., then completed her master’s degree in industrial and system engineering at Georgia Tech. Koon obtained her doctorate in management information systems from Kennedy Western University in Wyoming.

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Riverman1
83725
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Riverman1 01/18/13 - 07:29 pm
4
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Congratulations!!! If those

Congratulations!!! If those Chronicle people ever give you a hard time, contact me and I'll tell how many drinks they have at lunch.

1 Happy Dawg
16
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1 Happy Dawg 01/18/13 - 07:57 pm
3
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Wow Peggy!

This is great to hear. I know you will have much continued success and glad that your talents are recognized and rewarded. EW in Charlotte. I'll tell Gina!

daviddunagan
331
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daviddunagan 01/18/13 - 10:23 pm
3
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Congratulations

Great job Dr. Koon. Wayne's a lucky man!

willie7
955
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willie7 01/18/13 - 10:43 pm
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Congratulations Dr. Koon !I
Unpublished

Congratulations Dr. Koon !
I wish you the best in your new position.
For general information, Peggy is from a family of high achievers and productivity
Happy to know that you are a Smith graduate. My four daughters finished Smith:
: 1981-84-85 87

mycomments
330
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mycomments 01/18/13 - 10:42 pm
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Congrats, Peggie!

You'll do a fantastic job! They are fortunate to have you. Great decision Dana and Derek!

justthefacts
21757
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justthefacts 01/19/13 - 09:37 am
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GA Tech??

What the ........

congratulations!

Jane18
12332
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Jane18 01/20/13 - 03:08 pm
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Peggy Koon's New Job

Sounds very impressive... congratulations. But, what does that job title mean..........?

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