Yotopia opening second shop in Augusta

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Yotopia, a locally owned frozen yogurt business, is opening a second store in the Augusta area in two weeks.

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Clay Cross (left), of Yohe Plumbing, Heating & Air, speaks with Yotopia co-owner Matthew Steele in what will be part of the workspace of the new frozen yogurt shop.  SARA CALDWELL/STAFF
Clay Cross (left), of Yohe Plumbing, Heating & Air, speaks with Yotopia co-owner Matthew Steele in what will be part of the workspace of the new frozen yogurt shop.

The new location will open at 254 Robert C. Daniel Jr. Parkway, next to Verizon Wire­less. Matt Steele and Daniel Brown also own the Yotopia at 4324 Washington Road in Evans, which opened in January.

They selected the second spot after a traffic study. About 20,000 vehicles pass by on Robert C. Daniel Jr. Park­way each day, Steele said.

“It was also just a good business opportunity because of the space,” he said. “Nobody would touch it, and we knew how to do it. It sat vacant for about a year.”

The 2,200-square-foot space was a Christian bookstore that was split into two store fronts. The larger part is occupied by Mattress Firm.

“When we got it, there were no bathrooms, no front door, no air conditioner,” Steele said. “We just got a shell, so we’ve had to convert everything.”

Steele, a carpenter, has been doing renovations with the help of his construction crew. Brown works full time in the auto paint and body industry.

The self-serve shop will offer 16 varieties of yogurt and about 100 toppings, Steele said.

“We actually own the name now. There are other existing Yotopias, but as of about two months ago, we now own the rights to the name nationally,” Steele said. “It’s not a franchise, but we have the rights to turn it into a franchise.”

Both locations will have eight employees.

Steele and Brown, who grew up in Richmond County, plan to open a third Yotopia.

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Fiat_Lux 09/04/12 - 01:53 pm
Awesome frozen yogurt

I'm so glad there will be one nearer the old homestead now.

Vaya con Dios, fellas.

countyman 09/05/12 - 02:26 pm
The Augusta Exchange area of

The Augusta Exchange area of West Augusta can't stop growing it seems... The area could become the first place similar to being a edge city by the year 2020..

1. Home2 Suites by Hilton, Exchange lane(new road) & Savannah River bank subdivision(commercial lots)
2. Strip center(one of the tenants Dunkin Donuts) & new Mcdonalds on Wheeler road
3. Expanded Tutti Frutti, Ulta, and Tin Drum Cafe in the shopping centers
4. Future development on the property behind Buffalo Wild Wings
5. Residence Inn by Marriott at 1110 Marks Church rd
6. Wheeler Executive Center renovation
7. Multiple new buildings on Interstate Pkwy/Wainbrook Drive(area near Doctors Hospital/I-20)

bdouglas 09/05/12 - 02:34 pm

You do realize there's already a yogurt place like 300 yards from there in the same strip as Jimmy John's and Roma's, right?

I'm all for new businesses, I just don't understand this yogurt fad lately. It's terribly expensive for what it is.

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