DeFoor Realty has been in the family for three generations, buying and selling land from Appling to North Carolina.
Broker and owner Lloyd DeFoor began in local real estate in 1973 when he came to work for father-in-law John D. Eubank. They bought and sold acreage in northern Columbia County, developing the Thurmond Lake area and in 1977 formed DEW Land Development Co. to meet those needs.
In 1980, DeFoor founded DeFoor Realty to specialize in residential real estate around the lake. About 10 years ago, the company went through a rebranding to specialize in lake, land and lifestyle real estate.
DeFoor Realty’s listings extend to Wilkes, Burke and Jefferson counties and into the Carolinas. Its primary business remains in Lincoln and Columbia counties.
“We live up here; we should know more about the lake than anyone else,” DeFoor said.
Real estate has been a changing game in the past several years. DeFoor said he has seen properties that doubled or tripled in price in the early 2000s decrease in value like he never would have imagined.
“There have been huge adjustments,” he said.
It’s important to him that his customers, whether they are spending $50,000 or millions, feel comfortable and educated in their transactions. Part of that process in recent years, he said, has been explaining what they can expect to see their property sell for.
“What they think the value is just isn’t there anymore,” he said.
Despite the hit real estate has taken since 2007, DeFoor Realty has met or exceeded many five or 10-year goals in recent years, DeFoor said.
DeFoor’s Christian faith is an important part of who he is and how he runs his agency. He has been on more than 40 mission trips through Global Health Outreach and now helps to lead the trips and assist in logistics.
“If you put the Lord first and your relationship with him, the rest falls into place,” he said.
His wife, Susan, believes Lloyd’s integrity has been an important part of what has buoyed the agency through the difficult economic climate.
“In the good times, Lloyd really reached out and was very generous with a lot of people,” she said. “We have a lot of repeat customers.”