Chain Reaction is at 3920 Roberts Road off Washington Road, and Phil Cohen said the new store covers 7,000 square feet, nearly twice as large as the current space. Chain Reaction has been on Roberts Road for 21 years, he said, and when the opportunity arose to purchase the 4407 Evans to Locks Road property, they jumped at the chance.
“It’s bigger, but we feel like it’s also a better location with better visibility,” he said. “Everything about it should be better.”
There are six full-time employees and a number of part-time employees, and Cohen said they might hire more later in the year.
The new shop will have an expanded service department, and the larger size will allow for more merchandise to be displayed.
“We’re kind of designing this as we go,” Cohen said.