July visitors to Augusta to spend $6.1 million

Visitors to the Augusta area are expected to spend more than $6.1 million in July, according to numbers released by the Augusta Convention and Visitors Bureau.

The largest group is expected to be the 27th annual Augusta Southern Nationals drag boat race, with 22,700 people in attendance spending $1.2 million from July 17-22.

The Nike Peach Jam basketball tournament is predicted to bring in 7,400 people that will spend $1.5 million from July 18-22.

Also that weekend, the National Fellowship Conference of the Deliverance Evangelical Church will bring 1,225 people to Augusta and $454,860 in spending.

Peggy Seigler, the vice president of sales and marketing for the CVB, said July is a strong tourism month with family reunions and off-season meetings adding to scheduled events such as the boat races.

“A lot of people think it’s too hot to have anything, but summer is a great time for meetings because prices are down,” she said. “We are an easy, great place to have them.”

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