BullChicks to reopen under Texas management

Friday, June 22, 2012 5:20 PM
Last updated 7:58 PM
  • Follow Local Business

BullChicks on Highland Avenue will reopen this month after being closed in late May.

Riaz Samji, the founder of the Texas-based chain, closed the Augusta restaurant because the franchisee was not operating up to his standards, said Ali Kassam, a representative for True Story Entertainment, the advertising agency that represents BullChicks.

“The franchisee was not keeping the restaurant up to the BullChicks standards, as far as the quality of the food, the equipment and the upkeep inside the store,” Kassam said. “The franchisor is taking that store back, so they’re in the process of renovating it, retraining the staff.”

The restaurant is tentatively scheduled to reopen Monday under management from Texas until a new local franchisee is found, he said.

“Some members of the executive management team from BullChicks will be there running the store, getting it off the ground for the first couple of months,” Kassam said. “The founder will be in and out to make sure that it’s staying up to those standards.”

The franchise opened at the former WifeSaver location at 503 Highland Ave. in January. It was the first franchise nationwide for the BullChicks concept. The restaurant was owned by Augus­ta residents Escubar Moore and Raymond Boyette.

Attempts to contact Moore were unsuccessful.

The management team is bringing in its own staff from Corpus Christi to get the store back in business.

The 2,000-square-foot restaurant had 18 employees. A few of the former employees have been retained. The franchisor plans to hire about a dozen new employees, Kassam said.

“Once they have it going, that staff will be training the new staff that they hire,” he said.

When the franchise opened, there was no regional management to oversee development. Regional management will be added to support the franchisee and conduct weekly audits to avoid future problems, Kassam said.

The franchisor will complete some redesign and replace some equipment at the Augusta location, he said.

BullChicks plans to open a new location at 615 East Martin­town Road in North Augusta, Kassam said.

Comments (6) Add comment
ADVISORY: Users are solely responsible for opinions they post here and for following agreed-upon rules of civility. Posts and comments do not reflect the views of this site. Posts and comments are automatically checked for inappropriate language, but readers might find some comments offensive or inaccurate. If you believe a comment violates our rules, click the "Flag as offensive" link below the comment.
augusta817 06/22/12 - 06:06 pm

Great to see a company that stands by its name. This place had inferior service and did not care. I told them, after a 20 minute, wait, "You have lost a customer." No one did or said a thing.
You'll get one more chance next week. Great location, but 5 Guys is pretty close, and for a burger.....

Just My Opinion
Just My Opinion 06/22/12 - 09:42 pm
Yeah, I agree that it's great

Yeah, I agree that it's great to see a company come in and care about their name and their product! This place is a good ways from where I live (Evans), but, if we're in the area, we'll try it out. Sounds like these guys care, so they deserve a chance to succeed!

omnomnom 06/23/12 - 07:03 am
right down the street from

right down the street from me. maybe i'll check it out...

omnomnom 06/23/12 - 01:01 pm
just drove by the new one in

just drove by the new one in north augusta on martintown road.. not open yet

David Parker
David Parker 06/25/12 - 01:32 pm
Since there was no comment

Since there was no comment from the franchisee, all readers can do is assume that "inferior quality" was the reason for the closing and not that they were bleeding from "inferior" sales. Looking at things from an owner's perspective, a great way to save a dying business is to change ownership or at least give the impression. I could not locate anything like a customer review online so I can only assume that the franchisors were doing undercover customer type things to evaluate and determine how poor the quality was.

The location is good so I figure they'll get it together soon. Maybe ARC doesn't embrace the chain restaurants quite the way CC does and that is the reason for their stumble.

avidreader 06/26/12 - 11:18 am
What a Disaster!

augusta817, I also left without my order. Customers may not know much about the intricacies of running a restaurant, but they know a disaster when they see it.

Good luck with the new opening. I think I'll hold out for awhile until the new management sorts out its problems. Neighborhood reviews will spread quickly enough, good or bad.

Back to Top
Search Augusta jobs
Top headlines
As son was dying in hot car, man sent teen sex texts
BRUNSWICK, Ga. - A Georgia man swapped sexual text messages with a teenage girl while his toddler son sat forgotten and dying in the back seat of the father's sweltering SUV, his young texting ...