Local retailers are hoping to attract more shoppers with a scavenger hunt scattered across Augusta.
More than 20 local businesses are participating in a “Find Waldo in Augusta!” scavenger hunt this July, rewarding customers for finding small cardboard cutouts of the popular character from the Where’s Waldo books hidden within the businesses.
The Book Tavern is heading up the hunt, borrowed from a national program spearheaded by Candlewick Press and the American Booksellers Association.
“It’s really great for everyone, because it gets you into the stores without an obligation to buy anything, just to see what they have,” said Katie Lucas, employee at the Book Tavern.
With kids out of school and parents looking for things to keep them occupied, Lucas said the scavenger hunt will hopefully entertain kids while directing more traffic toward local businesses.
The cardboard cutouts will be hidden in the stores on shelves or other hiding places. When customers find the Waldo cutout, they receive a card with the business’s name and the Waldo logo. After collecting 16 or more cards, customers can bring the cards back to the Book Tavern and receive a Waldo button and entry into a drawing for other prizes at a Where’s Waldo party on July 31.
Two Moms Cookies on Central Avenue is one of the stops, and co-owner Maggie Douglas said they are looking forward to having participants.
“We are a little slower than usual during the summer,” she said. “It’s not a bad thing, though, because it gives us a chance to gear up for the fall, which is a very busy time for us.”
Mema Had One, an antique store on Washington Road, is also participating in the scavenger hunt, and co-owner Pam Hayes said she is excited since the promotion is likely to bring a younger demographic to the store.
“It’s going to appeal to a younger crowd, and we’re always excited to give kids an introduction to antiques,” she said.