The Augusta Convention and Visitors Bureau and the Augusta Sports Council estimate visitors to the Augusta area during June will spend at least $2.5 million.
The largest group visiting the area is expected to be for the 2012 Pride Augusta Celebration from June 21-24 with 7,000 visitors predicted, according to a news release from the agencies. That event should create $272,916 in direct visitor spending.
The group expected to spend the largest amount is the 2012 USA Cycling National Championships, with 3,025 people spending $1,206,975 during June 17-23.
This is the third time Augusta is holding these national championships, after the 1994 Masters National Championships and the 2011 USA Cycling Road National Championships. National titles will be awarded in each category for the road race, criterium and individual time trial competitions.
Other groups coming to Augusta include:
• The 2012 Southeast Regional Regatta at the Augusta Rowing Club, bringing 250 people and $622,652
• The 2012 Human Resources Officers Spring Conference for Georgia local government personnel, bringing 120 people and $242,592
• The AAU Girls 9U-17U Super Regional basketball tournament, bringing 1,250 people and $379,050.
Direct visitor spending for June 2011 was estimated at $2.9 million.