The board might have as many as 50 students who will meet monthly to plan three large fashion shows for the year and participate in several charity events.
“The Teen Fashion Board offers a great opportunity for young people in the community to learn and grow in their knowledge of the fashion industry and as responsible members of the community,” said Linda Hardin, the general manager of the Augusta Mall. “From in-mall fashion shows to charity events, students selected to serve on this board will be offered unique experiences and valuable information.”
Hardin said the students will learn about modeling, fashion marketing, leadership and the value of giving back to the community.
“It’s really neat to see the kids come in, learn and leave at the end of the year as completely different individuals,” she said.
The Teen Fashion Board was started in 1987 but was disbanded in 2008 when the mall’s managing company, General Growth Properties, refocused its marketing strategy. The company has now returned to local marketing, Hardin said, and the board is a good example.
“It’s come full circle,” she said.
Lisa Arnold McCollum, who participated in the program when she was an Augusta-area high school student, has been named director of the board. Students must have at least a B average and live in one of the 21 counties inthe region. Applicants should be involved in school and community activities and demonstrate significant interest in the fashion industry. The Augusta Mall has distributed application information to area guidance counselors. Interested students may also call (706) 731-8850.