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Augusta sports bar owners fulfilling dream

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John and Cindy Fiske are living out a dream from their 20s – owning their own sports bar.

John and Cindy Fiske, owners of Somewhere in Augusta, plan to open early on Thanksgiving this year.  JACKIE RICCIARDI/STAFF
JACKIE RICCIARDI/STAFF
John and Cindy Fiske, owners of Somewhere in Augusta, plan to open early on Thanksgiving this year.

Almost two years ago, the couple purchased Some­where in Augusta Bar & Grill at 2820 Washington Road.

“It was the right time and the right place,” John Fiske said.

He handles the day-to-day operations, and Cindy is in charge of accounting, payroll and marketing.

Voted in a local poll as Augusta’s No. 1 sports bar, Somewhere in Augusta has a full menu and offers events that aren’t sports-related on weeknights, such as poker tournaments, trivia, comedy nights with national acts and live bands, John said.

Weekends are dedicated to sports, with college football and Ultimate Fighting Cham­pionship bouts on Saturdays and NFL games on Sundays. The bar also works with local sports teams, even televising Augusta RiverHawks games.

“There’s a lot going on that makes it more challenging to run because it’s not just a restaurant, but it also makes it more fun,” Cindy said.

The bar is open seven days a week, even on holidays, because of customer demand. It has 47 employees.

Last year, the bar didn’t open until 6 p.m. on Thanks­giving because the owners thought customers would be at home with their families, but patrons told them they “had no place to go watch football.” This year, the bar will open at noon, John said.

“We learned our lesson,” Cindy said. “We’re very much hands-on owners, so people come talk to us. We can adapt very easily because we’re not a corporation.”

Before purchasing the business, John worked as a market leader and store manager for Walgreens in New York, Florida, Massachusetts and Augusta, where he opened new markets. Cindy was a stay-at-home mom.

The family moved to Au­gusta in 2002 from Buffalo, N.Y., when John was transferred with his job.

A few years ago, he started looking for a new opportunity. He and Cindy were working with a business broker, who saw a listing for Somewhere in Augusta.

In their early 20s, the couple had a chance to buy a sports bar in Florida, but they were young and didn’t feel comfortable taking the risk.

“We said that someday we would own our own business,” John said.

John took a job with Walgreens to learn how to run a business. Over the years, he gained management skills and learned how to buy and sell merchandise. The couple purchased Somewhere in Augus­ta in March 2010.

“It was almost like fate. Things happen for a reason,” Cindy said. “The big learning curve was learning how to run a bar and restaurant. It’s hard work, but it’s fun.”

If the economy improves, the Fiskes are considering opening another location, John said.

JOHN FISKE

TITLE: Co-owner and president of Somewhere in Augusta Bar & Grill

BORN: Jan. 9, 1963, in Chicago

EDUCATION: Bradley University, studied marketing sales and management

CIVIC/EXTRACURRICULAR: Boys Scouts of America, former scoutmaster; Augusta Metro Chamber of Commerce; Georgia Restaurant Association; Wesley United Methodist Church

HOBBIES: Hiking Appalachian Trail, attending UGA games and NASCAR races, family vacations

CINDY FISKE

TITLE: Co-owner and chief financial officer of Somewhere in Augusta Bar & Grill

BORN: May 2, 1964, in Grand Forks, N.D.

FAMILY: husband, John; and children, Kristina, Johnny and Alyssa

CIVIC/EXTRACURRICULAR: Girl Scouts of America, former troop leader; Greenbrier High School Cheerleaders Booster Club, former treasurer; Augusta Metro Chamber of Commerce; Georgia Restaurant Association; Wesley United Methodist Church

HOBBIES: Decorating, cooking

Comments (3) Add comment
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blues550
380
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blues550 11/07/11 - 08:24 am
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0
Two great people for sure,
Unpublished

Two great people for sure, and could take the title roles in Beauty & The Beast!

pommom38
1496
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pommom38 11/07/11 - 11:06 am
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Love the atmosphere of this

Love the atmosphere of this place with all the sports going on. Doesn't hurt that they go out of their way to accomodate their patrons!!
I've been twice to watch the RiverHawks away games, and they nicely changed the other tv's so I could watch my NHL teams play at the same time..
Highly recommend this restaurant!

seenitB4
90642
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seenitB4 11/07/11 - 11:21 am
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Great news.....good to see

Great news.....good to see you pommom.

dorisday
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dorisday 11/08/11 - 09:44 pm
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One of my favorite places.

One of my favorite places.

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